Experience

Taikang Asset Management

• Financial Services
• 100 - 200 Employee

• Executive Director, Head Of Public Relations and Communications

  • Sep 2020 - Present

  Taikang Asset is a top asset management company in China, with AUM of 2.7 trillion RMB. - Plan and execute brand strategies through various channels, including but not limited to content production, digital marketing,event organizing, and advertisement distribution, in order to build a positive brand image to the public. - Support direct marketing and sales events in various scenarios, helping with day-to-day marketing and product promotions. - Work out comprehensive crisis management solutions in case of any negative incidents. - Deliver CSR-related contents and events to the public. Show less



Blue Stone Asset Management

• Beijing

• Director Of Communications

  • 2018 - 2020

  -Construct the “top Chinese hedge fund” brand image through media exposure, CSR and professional achievement publicity. Convey a positive, professional and responsible brand image to the market, while aligning with the government policies and the financial regulators; -Maintain close media relations with top reporters and editors-in-chiefs at key media outlets; good personal friendship with most major media’s top management, especially in financial sector. -Plan and direct the daily operation of the corporate WeChat account, and decide the update of the corporate VI system and company profile booklets; -Rich crisis management experiences; good at leveraging people resources to tackle the incident, especially in financial sector; -Maintaining good relations with third-party institutions for yearly industry ranking, major awards and honors; -Regular communication with financial regulators and other related government offices for latest regulatory directions; -CEO profiling and reputation management. Construct a likable CEO image to the public while protect necessary privacy. Select proper occasions for media exposure and manage the CEO’s public profile. Show less



HonyCapital, Legend Holdings

• Beijing

• Media&Branding Lead

  • 2016 - 2018

  -Plan and execute corporate branding strategies, including media strategies, major event &forum planning, corporate VI/website management, etc.; -Maintain media relations, responsible for media inquiries, interviews, and regular gathering-togethers with the top management; draft and oversee important PR documents including press release and announcement; -CEO image management, select and arrange necessary events/occasions/ topics for CEO and prepare necessary contents; -Official branding channel management, including official WeChat account operation, website operation, and other exposure on new-media outlets; -Direct and assist portfolio companies’ branding activities, building a healthy ecosystem between Hony and portfolio companies; -Vendor management, supervise the PR agency for day-to-day work, including media monitoring; -Crisis management by building the crisis management mechanism, using online/offline resources to alleviate the negative impact. Show less



Embraer

• Brazil
• Aviation and Aerospace Component Manufacturing
• 700 & Above Employee

• Corporate Branding Manager

  • 2014 - 2016

  1) Plan, design, and implement commercial jets and business jets- related branding campaigns, especially the theme, slogan, creative copy writing, and press releases; 2) Decide and prepare advertorials together with media clients; Assist the new media operation (WeChat and Website), and media relations with traditional media and new media; 3) Maintain close and healthy relations with key customers (Airlines and business jets operators)for joint-promotions and co-branding events; 4) In charge of the whole production process of Embraer corporate newsletters (40+ pages, quarterly. 5,000 copies for each issue), from blueprint to printing and distribution; 5) Prepare Chinese and English speeches for Embraer China CEO Show less



China Daily

• China
• Newspaper Publishing
• 300 - 400 Employee

• Senior Business Reporter

  • 2010 - 2015

  1) Cover a variety of beats in manufacturing industries and IT companies, especially with a focus on cross-border deals. Have good relations with economists, multinationals and business reporters from major media; 2) Top cover story writer for China Daily international editions; major writer of “Business pillars of Chinese cities” column, with in-depth features on 10+ cities (Including Liuzhou, Qingdao, Jingdezhen, Urumqi, Huaxi village, Hong Kong, Yantai, Nanjing, etc); 3) Group leader of the “Into Africa” series interviews, leading a media group to cover Chinese companies during field trips in Africa (Ethiopia, Mozambique, Gabon, etc.) Show less



China Daily US Office，New York

• New York

• Business Reporter

  • Jan 2012 - Dec 2012

  1) Covered Xi Jinping’s first visit to the US; 2) Interviewed a wide range of Chinese multinationals and enterprisers in the US; important topics include: immigration policies especially EB-5, new policies on US’ investment in China; 3) Member of New Media Group, actively optimize the presentation of China Daily contents on new media channels, including Twitter and Facebook; Optimize the contents of China Daily US Website for media convergence 1) Covered Xi Jinping’s first visit to the US; 2) Interviewed a wide range of Chinese multinationals and enterprisers in the US; important topics include: immigration policies especially EB-5, new policies on US’ investment in China; 3) Member of New Media Group, actively optimize the presentation of China Daily contents on new media channels, including Twitter and Facebook; Optimize the contents of China Daily US Website for media convergence