Cathy Lee
Director Of Marketing And Development at Gardena Valley Japanese Cultural Institute- Claim this Profile
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Bio
LinkedIn User
I can not say enough about Cathy Lee.....what a pleasure to work with and around. Cathy is an expert in the field of all things Marketing! She has worked on small scale projects to successful company-wide launches while exceeding expectations. Having worked in various roles related to advertising, social media, and strategy, she is known by executive management and clients as "the go to". If your seeking someone who is reliable, savvy and can get the job done with ease, Cathy is person!
Lisa Thompson Huber
I was fortunate to have Cathy as my client for several years, working with her on the production of Lexus Model Brochures. Cathy combines an appreciation for design, consumer awareness and a comprehensive knowledge of the automotive market with her fabulous personality and drive for excellence in whatever she does.
LinkedIn User
I can not say enough about Cathy Lee.....what a pleasure to work with and around. Cathy is an expert in the field of all things Marketing! She has worked on small scale projects to successful company-wide launches while exceeding expectations. Having worked in various roles related to advertising, social media, and strategy, she is known by executive management and clients as "the go to". If your seeking someone who is reliable, savvy and can get the job done with ease, Cathy is person!
Lisa Thompson Huber
I was fortunate to have Cathy as my client for several years, working with her on the production of Lexus Model Brochures. Cathy combines an appreciation for design, consumer awareness and a comprehensive knowledge of the automotive market with her fabulous personality and drive for excellence in whatever she does.
LinkedIn User
I can not say enough about Cathy Lee.....what a pleasure to work with and around. Cathy is an expert in the field of all things Marketing! She has worked on small scale projects to successful company-wide launches while exceeding expectations. Having worked in various roles related to advertising, social media, and strategy, she is known by executive management and clients as "the go to". If your seeking someone who is reliable, savvy and can get the job done with ease, Cathy is person!
Lisa Thompson Huber
I was fortunate to have Cathy as my client for several years, working with her on the production of Lexus Model Brochures. Cathy combines an appreciation for design, consumer awareness and a comprehensive knowledge of the automotive market with her fabulous personality and drive for excellence in whatever she does.
LinkedIn User
I can not say enough about Cathy Lee.....what a pleasure to work with and around. Cathy is an expert in the field of all things Marketing! She has worked on small scale projects to successful company-wide launches while exceeding expectations. Having worked in various roles related to advertising, social media, and strategy, she is known by executive management and clients as "the go to". If your seeking someone who is reliable, savvy and can get the job done with ease, Cathy is person!
Lisa Thompson Huber
I was fortunate to have Cathy as my client for several years, working with her on the production of Lexus Model Brochures. Cathy combines an appreciation for design, consumer awareness and a comprehensive knowledge of the automotive market with her fabulous personality and drive for excellence in whatever she does.
Experience
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Gardena Valley Japanese Cultural Institute
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United States
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Community Services
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1 - 100 Employee
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Director Of Marketing And Development
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Sep 2019 - Present
22% revenue growth yoy 202140% revenue growth yoy 2020- Resource Mobilizer- Community Connector- Relationship Builder- Problem SolverEffective volunteer leadership engagement, empowerment and mobilization.Leverages and manages multiple high-impact community relationships and effective collaboration.Drives and encourages creativity and innovation.
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Development and Events Manager
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Nov 2018 - Sep 2019
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Chief Chocolate Officer
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Mar 2012 - Present
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Toyota North America
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United States
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Motor Vehicle Manufacturing
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700 & Above Employee
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Senior Planner National & Dealer Advertising & Events - Lexus
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2015 - 2017
Produced and carried out strategy for all of Lexus advertising, including the conceptualization, development and production of major campaigns; television commercials; event activations; and extensive print, out-of-home, radio, digital, paid social and collateral content to more than 25 countries worldwide driving consumer demand and delivering business objectives.Managed all marketing activities for Hispanic and Black multicultural marketing including TV, print, radio, digital and experiential marketing events.Oversaw creative advertising shoots and events offering strategic guidance and tactical insight as needed. Decided how the brand will be represented and contributed substantially to the overall brand image.Managed necessary market research, including project management, and developed concepts that addressed gaps in messaging, content and overall brand identity.
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Senior Planner Experiential Marketing & Partnerships - Lexus
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2012 - 2015
Directed multi-million dollar high profile events in the auto enthusiasts, food & wine, affluent sports, active lifestyle, music, hotel and lifestyle categories that promoted the emotional appeal of the brand and identified hand raisers for purchase consideration through elevated customer experiences. Project manager and team leader of high-volume, fast-paced portfolio of tactical programs. Including contract negotiation, ideation, execution, vendor management, marketing and post event analysis.Food & Wine: - Food & Wine Classic Aspen- LA Food & Wine- Blackberry Farm Lexus Spring Fling- Big Sur Food & Wine- James Beard Foundation Partnership- Great Googamooga Culinary & Music FestivalAuto Enthusiast:- Ride & Drives, RC, RC F, GS, NX, RX, LX, LS, CT models- Pebble Beach Concours D'Elegance- SEMAAffluent Sports:- America's Cup- USGA- USTAActive LIfestyle - Pro Cycling Partnerships- Amgen Tour of California- USA Pro Challenge- Bottega Gran Fondo- Hincapie Gran Fondo- New York Gran Fondo- Miami Gran Fondo- Beverly Hills Gran Fondo- Velosano - Fundraiser Benefiting The Cleveland ClinicMusic:- Artists Den- Lexus Luxury Out Loud- Great GoogamoogaFashion:- CFDA PartnershipMiscellaneous:- Environmental Media Awards- Lexus Hybrid Living
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Senior Planner Auto Shows & Events - Lexus
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2006 - 2012
Strategy and execution for 72 annual Auto Shows nationwide. Team leader, project manager, developed solid partnerships in and out of marketing, as well as cross-functional team leadership in a collaborative environment.Created world class unique activations, ride and drives and exhibits that engaged consumers. Utilized innovative technologies that delivered targeted messaging and inspired consumers with a new, positive perception of the brand, driving hand raisers, dealer traffic and sales. Managed display, project vehicle, vehicles, builders, catering and branding for 2006 - 2012 SEMA exhibits, Lexus Hybrid Living Eco Salon – Chicago, Environmental Media Awards, Pebble Beach Concours, NADA, US Open tennis sponsorship, National Hybrid Ride and Drive events, supporting brand goals and driving significant brand awareness.Supported marketing strategy by providing media, consumers and business partners with consistent brand messaging, sales and product information.Hired and trained product specialist team on current product and brand information. Communicated with team throughout the year to ensure consistent brand messaging.Successfully launched:2012 LF-LC concept world premier North American International Auto Show (NAIAS), ES & ESh world premier New York International Auto Show (NYIAS)2011 GS world premier Pebble Beach Concours d’Elegance, GS 350 F Sport world premier SEMA, Las Vegas2010 CT North America premier NYIAS2009 HS debut NAIAS, All-new RX & RXh reveal NAIAS, LF-Ch premium compact hybrid concept debut Los Angeles Auto Show2008 RX & ES Pebble Beach Collection, IS convertible North America reveal Los Angeles Auto Show2007 IS F & LFA concept reveal NAIAS, All-New LX reveal NYIAS, F SPORT performance parts line launch SEMA 2006 All-new flagship LS reveal NAIAS, ES premier Chicago International Auto Show
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Education
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Loyola Marymount University, College of Business Administration
Bachelor of Business Administration - BBA, Business, Management, Marketing, and Related Support Services
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