Cathy Ewald

Associate Vice President, External Relations at Helen Keller International
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Contact Information
us****@****om
(386) 825-5501
Location
New York, New York, United States, US
Languages
  • English -

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Experience

    • United States
    • Non-profit Organizations
    • 500 - 600 Employee
    • Associate Vice President, External Relations
      • Jul 2020 - Present

    • Director of Fundraising Systems & Analytics
      • Oct 2016 - Jul 2020

      Leadership and management- Working closely with fundraising leaders to develop data for annual and long term plans to help them set key metrics/performance indicators and clarify strategy; developing specialized reporting to measure the effectiveness of campaigns, appeals, and channel-specific fundraising, and to identify areas that could be adjusted; - Supervising teams responsible for: gift processing, coding, depositing, keying, and managing constituent data; running data imports, exports and syncs; reporting and analyzing financial and constituent data; and receipting private sector donations from multiple channels;- Coordinating multiple vendors and internal partners. These include caging, fulfillment, acquisition, merge/purge, modeling, analytics, sustainer, telemarketing and inbound call centers, database, and credit card merchant vendors, as well as finance colleagues to ensure accurate gift and pledge coding and reconciliation;- Developing and mentoring staff by establishing clear priorities, goals and tasks, monitoring and reviewing their work during regular meetings, and providing feedback and direction. Data Analytics- Developing key reports, dashboards, and analytics to monitor and evaluate fundraising progress, activities, processes, and strategies in collaboration with fundraising and senior management team members; this includes playing a lead role in interpreting the findings and identifying strengths and weaknesses to be addressed;Database and Systems Administration- Managing databases, data architecture, auxiliary technology, and business processes, constantly evaluating and streamlining systems for efficiencies; overseeing the creation and maintenance of protocols for key procedures; ensuring onboarding and ongoing systems training for staff. Show less

    • United States
    • Non-profit Organizations
    • 700 & Above Employee
    • Director, Database/Operations (in the Revenue Department)
      • Nov 2013 - Sep 2016

      Key Accomplishments: - Played a key role in IRC’s database conversion project migrating three fundraising platforms into one cloud-based CRM. This included a thorough review of all fields to map critical information in the new environment;- Implemented and managed several card payment options, including credit card merchants, Paypal, virtual terminal (and fraud filter settings), and mobile charging devices;- Spearheaded overhaul of acknowledgement and receipting processes . Created a centralized, standardized, and IRS-compliant system to ensure timely and accurate receipts are provided to donors; developing tailored receipts which led to increased donor retention; outlined clear roles and responsibilities across the department; - Evaluated and implemented the move to a new caging vendor, establishing all business rules and datafeed file mapping. Ongoing monitoring, adjustment, updating, and providing feedback to the vendor to ensure continued adherence to business processes;- Coordinated with legal, finance, IT, and fundraising teams to develop policies on IRS compliance, Donor Advised Fund acceptance, and other regulatory matters with regard to charitable giving; - Navigated challenging donor giving mechanisms, such as stock and mutual funds gifts, matching gifts, sustainer/monthly gifts, as well as incorporating gifts from third-party platforms like Network for Good, JustGive, Benevity, Eventbrite, etc.; - Project-managed key donor outreach efforts like donor recognition listings for annual reports and other recognition opportunities, tax receipting and thank you letters, tribute, gift card, and item fulfillment, pledge reminders and giving statements. Show less

    • Deputy Director, Development Operations
      • Jan 2007 - Nov 2013

    • Development Operations Officer
      • Nov 2004 - Jan 2007

    • Major Gifts Manager
      • Aug 2002 - Nov 2004

    • Major Gifts and Special Events Administrator
      • Aug 2000 - Aug 2002

Education

  • DePaul University
    BS, Management
    1995 - 1999
  • University of Northern Colorado
    n/a, Music
    1991 - 1995

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