Cathy Berg
Regional Director of Revenue Management at RealJoy Vacations- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Experience
-
RealJoy Vacations
-
United States
-
Travel Arrangements
-
1 - 100 Employee
-
Regional Director of Revenue Management
-
Jan 2023 - Present
Manage revenue/pricing team for 1200+ short term vacation rentals, fees, OTA distribution, and marketing content for Real Joy in NW Florida. NW section of RealJoy Vacations (from Sandestin to Okaloosa Island) plus three of our other companies/brands.
-
-
Director of Marketing
-
Jan 2013 - Dec 2022
RealJoy Vacations manages more than 1100 vacation rentals in Northwest Florida:* Manage 13 remote full time employees and 3 contractors.* Marketing content on the Real Joy website, VRBO, AirBNB, Booking.com, American Snowbird, and other OTAs.* Research & determine rates company-wide for all properties.* Create/maintain rate maps & pricing strategies. * Create/maintain all Fees company wide.* Create/maintain Booking Rules for all properties.* Manage Review Responses across multiple platforms.* Adjust property pricing and content * Set Snowbird rates and create advertising.* Use Key Data to benchmark Real Joy against competitors & measure against previous yearperformance and determine adjustments.* Manage the Photo Editing/Storage process.* Manage Photo Scheduling company wide.* Pace Reporting distributed to the Partners and Directors.* Maintain/Create content on the website.* Blogs as needed on the website & coordinate w/an outside company for some content.* Plan & implement the marketing team trip to Destin.* Google Analytics* Guest review software* Key Data to analyze performance.* Price Labs to manage revenue.* Tableau to analyze performance. * Mailchimp Show less
-
-
-
Crye Leike Realtors
-
United States
-
Real Estate
-
700 & Above Employee
-
Realtor, ABR
-
Aug 2004 - Aug 2006
Accredited Buyer Representive Accredited Buyer Representive
-
-
-
LBMC Staffing Solutions, LLC
-
United States
-
Staffing and Recruiting
-
1 - 100 Employee
-
Contract Accounting
-
Jan 2005 - Jun 2005
-
-
-
Clear Channel Worldwide
-
United States
-
Consumer Services
-
Director of Finance
-
Apr 2003 - Apr 2004
Responsible for accounting & reporting for Clear Channel Entertainment & Nashville Promotions. CCE was Starwood Amphitheatre - live shows from April through October Nashville Promotions Company- promotions company that booked live entertainment in venues all over Nashville, including Bridgestone Arena Responsible for accounting & reporting for Clear Channel Entertainment & Nashville Promotions. CCE was Starwood Amphitheatre - live shows from April through October Nashville Promotions Company- promotions company that booked live entertainment in venues all over Nashville, including Bridgestone Arena
-
-
-
American Color Graphics, Inc
-
Printing Services
-
1 - 100 Employee
-
Senior Accountant
-
Aug 1998 - Mar 2003
Responsible for financial reporting for the Print Division, Responsible for financial reporting for the Print Division,
-
-
Education
-
University of South Alabama Mitchell College of Business
Master of Business Administration (M.B.A.), Concentration in Marketing -
Jacksonville State University
Bachelor’s Degree, Accounting