Experience

OneIT Pty Ltd

• Australia
• Software Development
• 1 - 100 Employee

• Solution Consultant

  • Apr 2021 - Present

  Working with organisations big and small to improve efficiency in workflows and process through digital innovation and automation. Working with organisations big and small to improve efficiency in workflows and process through digital innovation and automation.



Outsmart

• Solutions Marketing Consultant

  • Apr 2020 - Apr 2021

  Working to streamline the marketing function for organisations through deployment of marketing systems and strategy. Working to streamline the marketing function for organisations through deployment of marketing systems and strategy.



Picnic Hobbs

• Marketing and Ecommerce Manager

  • Sep 2012 - Apr 2020

  - Develop and execute marketing strategy in line with budget and sales goals, in a fast paced retail environment - Digital transformation of marketing function - Development and delivery of ecommerce platforms and integration with company systems - Evolution of Brand Strategy - Stakeholder management and championing of strategic industry alliances - Develop and execute marketing strategy in line with budget and sales goals, in a fast paced retail environment - Digital transformation of marketing function - Development and delivery of ecommerce platforms and integration with company systems - Evolution of Brand Strategy - Stakeholder management and championing of strategic industry alliances



Live Play Create Pty Ltd

• Manufacturing

• Founder

  • 2006 - Dec 2013

  Founder and Manager of Live Play Create, providing stylish, practical and sustainable wooden toys and homewares for children. Accomplishments; • Development of Live Play Create as a trusted and stylish children’s brand • Designed, developed and produced 20 products from conception to international manufacture and to market • Establishment of products and sub brands as icons for functional and beautiful toys and homewares • Development of retail network of over 60 retailers Australia wide



Tarbs World TV

• Group Marketing Manager

  • 2002 - 2004

  Manage the strategic direction of the marketing function for TARBS World TV across 14 different language groups. Consideration for religious and ethnic diversity amongst each language group was pivotal to this role. Manage performance and outcomes for a team of 15 . Accomplishments; • Developed and implemented new corporate brand and launch • Developed multilingual (14 language) website • Project managed implementation of marketing and consumer initiatives, involving whole company integration • Development of multilingual, internet based membership portal • Halved the cost per acquisition for new customers • Managed integrated pricing and discount functions into back end software to ensure fast promotion turnaround capability



Perth Convention Bureau

• Regional Manager Australia and New Zealand

  • 1997 - Apr 2002

  Source, bid and secure large National and Australasian business events for Perth and Western Australia. Accomplishments; • Coordinating and encouraging investment between diverse stakeholders for the benefit of all • Strong stakeholder management between members, industry and two levels of government • Set up strategic alliance with Australasian Society of Association Executives to source critical leads • Involvement in the Perth Convention Centre terms of reference and assessment • Exceeding targets for number of successful bids for Australasia 4 years in a row