Cathryn Lazaro

Digital Marketing Executive at IMPACT! Brand Communications
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Contact Information
us****@****om
(386) 825-5501
Location
Singapore, Singapore, SG

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Credentials

  • HubSpot Inbound Marketing Certification
    HubSpot Academy
    May, 2023
    - Nov, 2024

Experience

  • IMPACT! Brand Communications
    • Singapore
    • Advertising Services
    • 1 - 100 Employee
    • Digital Marketing Executive
      • Dec 2022 - Present

      -Manage client digital accounts across various industries, such as impact.com, SGeBiz, Sonicwall, Interplex, CBC Tech, CRIF, HatchX, IMPACT!BC and InsiderSecurity -Crafting and managing effective ad strategies for paid digital ads mainly Google Ad words, LinkedIn ads, Facebook/IG ads -Reporting, analysis and tracking of performance for all paid digital media ads -Managing MarTech stacks such as SalesForce, Hubspot, Marketo, GA4, UA, Mailchimp and Sharpspring -Manage client digital accounts across various industries, such as impact.com, SGeBiz, Sonicwall, Interplex, CBC Tech, CRIF, HatchX, IMPACT!BC and InsiderSecurity -Crafting and managing effective ad strategies for paid digital ads mainly Google Ad words, LinkedIn ads, Facebook/IG ads -Reporting, analysis and tracking of performance for all paid digital media ads -Managing MarTech stacks such as SalesForce, Hubspot, Marketo, GA4, UA, Mailchimp and Sharpspring

  • Superlative Foods
    • Singapore
    • Food Production
    • 1 - 100 Employee
    • Retail Marketing & Buisness Development
      • Aug 2022 - Nov 2022

      Marketing -Designing of POSMs, collaterals and pamphlets for physical stores. -Manage and improve E-commerce product listings on platforms such as Lazada, Shopee, NTUC online Marketplace, Redmart and Amazon (photos, descriptions, customer enquiries). -Visual Merchandising of store layout. -Liaising with NTUC store managers for marketing plans and store setups. As well as in-store permanent fixtures. -Creating planograms for new stores (including products and merchandise to be sold and placement). -Managing social media by creating posting schedules and content to revive the company's platforms (Instagram & Facebook). -Managing and improving the loyalty program platform. -Liaising with 3rd party graphic design company regarding retail store rebranding. Business Development / Sales -Liaising with NTUC key personnel for the maintenance of online and offline sales. -Weekly store visits to Mustafa Center to ensure healthy product stocks, for ordering and cheque collection. -Processing of retail sales orders Offline and Online. -Develop new business opportunities with retail clients. -Daily pick and pack of Shopee, Lazada and NTUC online and offline orders. Show less

  • Nike
    • United States
    • Retail
    • 700 & Above Employee
    • Athlete
      • Sep 2020 - Sep 2022

      -Attending to customer inquiries -Develop positive relationships with customers and teammates -Packing and Receiving of apparel, footwear, and equipment -Attend to cashiering duties -Planning of Mannequin visual merchandising -Provide premium service and smooth store functioning -Ensuring the store is neat and tidy -General administrative duties and assigned ad hoc duties -Attending to customer inquiries -Develop positive relationships with customers and teammates -Packing and Receiving of apparel, footwear, and equipment -Attend to cashiering duties -Planning of Mannequin visual merchandising -Provide premium service and smooth store functioning -Ensuring the store is neat and tidy -General administrative duties and assigned ad hoc duties

  • Uber
    • United States
    • Internet Marketplace Platforms
    • 700 & Above Employee
    • Customer Service Representative
      • Dec 2016 - Mar 2018

      Partner support representative. -I help onboard new drivers -Assist in partner enquiries about Uber -Promoting Lion City Rental vehicles -issuing of PDVL documents -Assisting in PDVL class registration. Partner support representative. -I help onboard new drivers -Assist in partner enquiries about Uber -Promoting Lion City Rental vehicles -issuing of PDVL documents -Assisting in PDVL class registration.

Education

  • Murdoch University
    Bachelor of Arts - BA, Web Communications and Communication and Media St
    2019 - 2022
  • Kaplan University
    Diploma, Digital Marketing
    2018 - 2019
  • Kaplan University
    Diploma, Foundation Studies
    2017 - 2018
  • CHIJ Katong Convent
    O levels
    2012 - 2016

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