Cathryn Crane

Intelligence and Data Analytics Manager at Vital Farms
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Contact Information
us****@****om
(386) 825-5501
Location
Snohomish, Washington, United States, US

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Experience

    • United States
    • Food & Beverages
    • 100 - 200 Employee
    • Intelligence and Data Analytics Manager
      • Nov 2021 - Present

      Fostering a growing business intelligence team that scales with the company and provides insights to be proactive vs reactive. Architected cloud data warehouses; establishing collaborative data governance strategy; Managing a team to build reporting data models for sales, supply chain, consumption, logistics, and finance; Reports and dashboards for board, executive and team metrics; Implementing new tools for DevOps, data integration and data management;

    • United States
    • Software Development
    • 1 - 100 Employee
    • Manager, Business Insights and Applications Administration, Data Governance & Data Management
      • Mar 2019 - Nov 2021

      Bothell, Washington, United States Established a profitable business intelligence footprint within the company to provide key business insights that didn’t previously exist - in addition to leading a team responsible for managing the cloud-based and on-premise business applications, systems, and data needed to provide the company with sophisticated Business Intelligence capability — and continually increase the efficiency and scalability of global business processes. Highlighted Projects &… Show more Established a profitable business intelligence footprint within the company to provide key business insights that didn’t previously exist - in addition to leading a team responsible for managing the cloud-based and on-premise business applications, systems, and data needed to provide the company with sophisticated Business Intelligence capability — and continually increase the efficiency and scalability of global business processes. Highlighted Projects & Accomplishments: • Responsible for the design, development, and administration of cutting-edge Business Intelligence, Cloud Applications (Salesforce, Outreach, Loopio, etc.), and Enterprise Data Warehouse solutions aimed at supplying internal leaders with the insights essential to driving revenue growth and securing competitive advantage • Collaborate with Engineering to enhance product customer experience and reportability, in addition to analyzing purchase behavior/churn, managing end-of-life announcements, and handling version migration • Manage a technical team — establishing clear goals/priorities and providing the individual coaching, mentoring, and developmental feedback needed to maximize team engagement and retention • Champion improved cross-functional project collaboration within the company, on a global basis, overcoming chronic barriers and inefficiencies in order to accelerate decision-making within the organization • Continuously drive standardization and best practices implementation related to corporate business systems and data in order to improve performance, reduce cost, and allow for timely, accurate results • Define strategic BI roadmaps and research/recommend new technologies for enhancing the company’s analytical capabilities, working with vendors, as needed, to adopt and implement new systems • Formed a data governance committee to create the company’s data roadmap and proactively identify/ lead efforts to implement improvements in data quality, management, and compliance

    • Sr Business Intelligence Engineer / Database Administrator
      • Mar 2017 - Mar 2019

      Greater Seattle Area Designed and built a data warehouse to encompass multiple data sources, including customer insights, in addition to developing a new compliance reporting system and fostering successful Global Data Governance practices throughout Winshuttle's functional teams. Highlighted Projects & Accomplishments: • Established a Leadership Data Project team to help crystallize the way data within the company is used for product growth, product end-of-life decisions, and business trend… Show more Designed and built a data warehouse to encompass multiple data sources, including customer insights, in addition to developing a new compliance reporting system and fostering successful Global Data Governance practices throughout Winshuttle's functional teams. Highlighted Projects & Accomplishments: • Established a Leadership Data Project team to help crystallize the way data within the company is used for product growth, product end-of-life decisions, and business trend analysis • Developed an Executive Report Portfolio using Power BI that included Marketing MQL/SQL, KPIs, pipeline and opportunity trending • Built and managed all ETL and system processes between source of truth systems and the warehouse, including heavy usage of Salesforce, Great Plains and Marketo

    • United States
    • Machinery Manufacturing
    • 700 & Above Employee
    • Sr Business Intellegence
      • Aug 2016 - Mar 2017

      Greater Seattle Area Joined the IT team of this mid-sized manufacturer to oversee a diverse mix of BI and Qlik reporting functions and provide the executive leadership team with key metrics, data, and insights to support strategic decision-making. Highlighted Projects & Accomplishments: • Provided the CEO with detailed revenue/profit analysis data to drive impactful business decisions • Worked with users to determine requirements and translate them into highly effective… Show more Joined the IT team of this mid-sized manufacturer to oversee a diverse mix of BI and Qlik reporting functions and provide the executive leadership team with key metrics, data, and insights to support strategic decision-making. Highlighted Projects & Accomplishments: • Provided the CEO with detailed revenue/profit analysis data to drive impactful business decisions • Worked with users to determine requirements and translate them into highly effective reports/dashboards • Designed, developed, tested, and implemented a series of both system-generated and user-initiated reports • Created and implemented data schemas and ETL processes to populate the company’s Data Warehouse Show less

    • United States
    • Aviation & Aerospace
    • 700 & Above Employee
    • Sr. Software Engineer / Programmer Analyst
      • Jun 2008 - May 2016

      Greater Seattle Area Recruited to this top aerospace firm to improve/maintain the highest visibility internal website related to Manufacturing Engineering, a pivotal tool supporting engineers in aircraft manufacturing and helping align, prioritize, and schedule thousands of projects and sub-projects essential to the production process. Highlighted Projects & Accomplishments: • Designed, programmed, tested, administered, and documented an enormous range of applications in multiple environments… Show more Recruited to this top aerospace firm to improve/maintain the highest visibility internal website related to Manufacturing Engineering, a pivotal tool supporting engineers in aircraft manufacturing and helping align, prioritize, and schedule thousands of projects and sub-projects essential to the production process. Highlighted Projects & Accomplishments: • Designed, programmed, tested, administered, and documented an enormous range of applications in multiple environments, partnering with stakeholders to drive end-to-end SDLC functions ranging from initial requirements gathering and architecture design to final testing, security configuration, and release • Demonstrated exceptional problem-solving skills, resolving complex application architecture problems and documenting all bug fixes and procedures to ensure appropriate knowledge-sharing throughout the team • Expertly managed timelines and business owner expectations, in addition to taking on key system migration projects such as the conversion of Teradata and disparate SQL Data into a single, centralized SQL system; • Led the cleansing of an extensive amount of legacy data to conform to current constraints, developed new SQL Server Integration Services (SSIS) packages, developed Extract, Transform and Load (ETL) patterns and practices, and developed reports using SQL Server Reporting Services (SSRS), Access and Excel Show less

    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Sr. SQL DBA
      • Jan 2008 - Jun 2008

      Greater Seattle Area Ensured the reliability and scalability of the company’s SQL server databases in addition to leading the design, development, and implementation of new databases/software in partnerships with the Engineering team. Highlighted Projects & Accomplishments: • Installed, configured, and managed a SQL Server RDBMS, consulting on architecture design and tuning database parameters for optimal system performance and to ensure consistency between data servers • Created, maintained, and… Show more Ensured the reliability and scalability of the company’s SQL server databases in addition to leading the design, development, and implementation of new databases/software in partnerships with the Engineering team. Highlighted Projects & Accomplishments: • Installed, configured, and managed a SQL Server RDBMS, consulting on architecture design and tuning database parameters for optimal system performance and to ensure consistency between data servers • Created, maintained, and implemented programs to drive needed data conversion and interface design, recommending key process improvements and facilitating Agile/SCRUM meetings to drive projects forward Show less

    • Manager, SQL Application Development & Operations
      • Mar 1997 - Jan 2006

      Managed a 9-member team comprised of SQL Developers, Software Developers and Data Control Specialists responsible for the design, development, normalization, and maintenance of 50+ SQL production databases, as well as corporate ETL operations. Held multi-disciplinary role that included serving as a business analyst, data analyst, project manager, software/database developer, and cross-departmental liaison—coordinating project deliverables across sales, business development and IT stakeholders… Show more Managed a 9-member team comprised of SQL Developers, Software Developers and Data Control Specialists responsible for the design, development, normalization, and maintenance of 50+ SQL production databases, as well as corporate ETL operations. Held multi-disciplinary role that included serving as a business analyst, data analyst, project manager, software/database developer, and cross-departmental liaison—coordinating project deliverables across sales, business development and IT stakeholders to ensure on-time delivery. Highlighted Projects & Accomplishments: • Worked directly with the CEO, CTO, and department managers to clarify strategic goals and find innovative ways to leverage technology to improve internal/external delivery quality, speed, and cost-effectiveness • Maintained data integrity for transactional databases, analyzed vendor data to define trends in the market, and made key purchasing decisions of vendor software based on these results • Gathered business requirements, defined functional specs, recommended features for upcoming product releases, and led teams in the design/development of tools for massaging the company’s data/images using C#, Delphi, Visual Basic 6.0, VB.Net, and Pegasus Tools—as well as advanced Web Services technologies • Led a database overhaul project to produce faster and more accurate results for clients and reduce in-house costs for housing, maintaining, and updating databases; completed the projected year-long project in 8 months Show less

Education

  • Western Governors University
    Bachelor of Science - BS, Business Information Technology Management
    2016 - 2019
  • Kaplan University
    President's List - January 2017 Term, Bachelor of Science in Business Administration - Information System Management
    2017 - 2017

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