Cathryn Yarbrough
Assistant Marketing Director at Texas Renaissance Festival- Claim this Profile
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English Native or bilingual proficiency
Topline Score
Bio
Credentials
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EPOL 483: Learning Technologies
CourseraApr, 2021- Nov, 2024 -
EPOL 472 Instructional and Training Systems Design
Coursera Course CertificatesFeb, 2021- Nov, 2024 -
Camtasia 2019 Essential Training: Advanced Techniques
LinkedInAug, 2020- Nov, 2024 -
Google Digital Garage
GoogleFeb, 2020- Nov, 2024 -
TechSmith Camtasia 2020 Explorer
TechSmith CorporationSep, 2020- Nov, 2024 -
TechSmith Camtasia 2020 Voyager
TechSmith CorporationSep, 2020- Nov, 2024 -
Inbound Marketing
HubSpot AcademyJan, 2020- Nov, 2024 -
Hootsuite Platform Certification
Hootsuite
Experience
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Texas Renaissance Festival
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Entertainment Providers
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1 - 100 Employee
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Assistant Marketing Director
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Feb 2023 - Present
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Athenia Creative
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United States
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E-Learning Providers
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Instructional Designer
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Jun 2020 - Present
- Collaborated with the various critical teams, such as human resources, subject matter experts, and focus groups to develop and update training materials ensuring relevance to the client’s operation. - Designed and delivered sixty-five modules over seven months, which incorporated all aspects and components of the instructional design process, including needs analysis, storyboarding, scriptwriting, data capture, content editing in Camtasia, content design in Adobe Captivate, and final SCORM/xAPI output.
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Content Creation and Marketing
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May 2018 - Jun 2020
Compiled and facilitated analytical projects related to business investment, consumer markets, and market research Oversee branding timeline, web development and development strategy in collaboration with the client Write social media copy for various social platforms and assisted in consistency across all promotional efforts Compiled and facilitated analytical projects related to business investment, consumer markets, and market research Oversee branding timeline, web development and development strategy in collaboration with the client Write social media copy for various social platforms and assisted in consistency across all promotional efforts
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ILD
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United States
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Events Services
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1 - 100 Employee
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Event Design and Marketing Intern
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Mar 2018 - May 2018
Assisted in copyrighting, brand creation, and social networking on all fronts of a digital campaign and website creation Created search engine optimized, functional, and aesthetically pleasing web pages which fit into the overall theme of the business model Worked with other interns to ensure a consistent and creative flow of information and social marketing Collaborated with team members to execute several high profile contract events, such as outdoor weddings, brand launch events, music festivals, and green room riders.
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Formosan Association For Public Affairs
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Washington D.C. Metro Area
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Intern
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Jan 2015 - Jan 2015
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Education
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St.Edward's University
Bachelors of Business Administration, Digital Media Management -
Annapolis Christian Academy
NA, NA