Experience

Sherman Carter Barnhart Architects

• United States
• Architecture and Planning
• 1 - 100 Employee

• Marketing Coordinator/Business Development

  • Dec 1996 - Present

  Set the direction and executed go-to-market plans, with a focus on client insights and relationship development. Manage brand messaging and business development efforts through research, outreach, and communication with senior staff. Identify business challenges, and proposed detailed, creative solutions. Effectively communicate with peers and senior leadership. In addition, I have been responsible for the following:• Marketing/Brand Management including all presentations, proposals, and marketing materials.• Writing, developing, and assembling all proposals and presentations.• Designing all firm marketing materials including project sheets, banners, e-mail blasts, and brochures• Establishing new markets and identifying potential clients• Managing and directing the development of the firm’s web site content• Managing the firm’s social media campaigns • Organizing and coordinating conferences, trade shows, and event management• Developing Access databases to track client contacts and marketing activities• Implementing and managing the firm’s CRM system – Cosential



Integrated Telecom Services (ITS)

• Marketing Manager

  • 1994 - 1996

  As the Marketing Manager for ITS, I was responsible for the development and management of all marketing services and materials to grow the market share of ITS through the development of sales programs and services for the sales departments. Reporting directly to the Vice President of ITS, I developed an annual marketing plan and budget that reflected the overall company objectives and goals for the years by identifying new markets as well as potential advertising and promotional avenues. I developed all advertising campaigns as well as the management of all vendor sponsored advertisements. By performing market analysis to determine the companies marketability, I spearheaded numerous committees to develop competitive programs to enhance sales performance as well as products offered by ITS. Working with the Service Department, I assisted with the development of “customer relations” to maintain the customer base through outstanding service. Working with the Sales Managers, I assisted with the development of the sales compensation plan, the planning and organization of monthly educational seminars for the benefit of increasing sales prospects, as well as the management and organization of all employee training, sales meetings, trade shows, customer newsletter and the support of the Information Systems department.



GRiD/AST

• Major Account Sales Executive

  • 1991 - 1994

  I was responsible for the growth in market share for the AST/GRiD product line throughout Kentucky, parts of Ohio, Kansas, and Missouri. Through my understanding of computer hardware, software and networking solutions, I provided consultative sales to both corporate clients as well as authorized reseller sales personnel. In this capacity I was required to analyze the client’s current situation - business application and provide a technological solution(s) that best fits the customers’ needs. During this period, I managed multiple authorized resellers, as well as direct sales to corporate clients such as GE Appliance Park and its subsidiary locations. I maintained a quota of over $160 million annual sales. To maintain and expand the AST/GRiD market share within my territory, I built relationships with sales and management teams by providing product support and co-sales calls. Through strong communication and interpersonal skills I provided training to the numerous authorized resellers. This training included new product launches, as well as, strategic sales training. In addition, I was responsible for planning, organizing and attending tradeshows throughout my territory to further expand the AST/GRiD market share.



JWP Information Systems/BusinessLand

• Senior Sales Executive/Major Account Manager

  • 1989 - 1992

  As an authorized reseller for numerous computer, software and networking products, I provided technical and connectivity solutions and specifications for numerous small and large public and private clients. Throughout my 3 years, first with BusinessLand, and then with JWP Information Systems, through acquisition, I was a top 5 sales person nationally. I earned Presidents Club my first year in sales, as well as Rookie of Year. I also earned awards within the company for my presentation skills. Working with Apple Computer, I led the student sales team for the University of Kentucky and Apple Computers. This required training at the student sales center, as well as managing the sales team at the University. I also attended student functions to further grow the Apple market share within the student population. At the University of Kentucky, I worked closely with the Department of Surgery providing Apple products and solutions as they developed both curriculum for the medical students as well as surgery tutorials. I was responsible for landing the GE Appliance account, changing how GE purchased PC’s from the direct channel to the reseller channel. This required an on-site office and team in Louisville that I was responsible to manage and lead. As the Major Account Manager for GE Appliances I worked nationally with all of its other locations and subsidiaries. This required hardware and networking solutions throughout all divisions of GE Appliances.