Catherine Horsfield

Social Media Manager at Sustainability for Housing
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Contact Information
us****@****om
(386) 825-5501
Location
UK
Languages
  • Russian Limited working proficiency
  • French Limited working proficiency

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5.0

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Zoe Harris

Working with Cath is a delight; she is extremely knowledgeable about social media and what works and what doesn't. She has a really positive outlook and approach to her work and to life itself and a strong 'can do' attitude, regardless of what I throw at her. Cath is doing a wonderful job as Mycarematters' social media and comms manager, I cannot recommend her highly enough.

Graham Jukes OBE, CEnvH

Cath is the "go to" professional who can help to develop and deliver your strategies. Her work for me over a significant number of years was consistently good and her ability to see things differently, to conceptualise and strategise complex projects and then to communicate them simply and effectively through to delivery made her one of my key directors at a time of great change and challenge within my organisation. Her communication and soft skills enabled some very complex and difficult projects to be driven through and achieved often in a difficult cultural and political environment. She listens, understands, is persuasive, assertive and dilligent. Skills and abilities which set her apart from others in the field. If you are looking for someone to help you achieve your ambitions than go no further.

Servane Mouazan ICF PCC

If you’re looking for someone who can embrace your brand, understand and communicate beautifully with your stakeholders, make your business more visible, Catherine will be there for you. In the process, she will challenge your perception, build up a case backed up by evidence and capture which channels are more likely to make an impact. Catherine is a pleasure to work with. She is a warm, dedicated professional and i was very pleased to further our engagement with her after her placement by DigitalMums UK.

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Experience

    • United Kingdom
    • Think Tanks
    • 1 - 100 Employee
    • Social Media Manager
      • Feb 2022 - Present

      Establishing a social media presence, raising awareness and growing engagement amongst social housing providers, investors and all relevant stakeholders of the Sustainability Reporting Standard for Social Housing. Establishing a social media presence, raising awareness and growing engagement amongst social housing providers, investors and all relevant stakeholders of the Sustainability Reporting Standard for Social Housing.

    • United Kingdom
    • Business Consulting and Services
    • 1 - 100 Employee
    • Social Media Manager
      • Sep 2021 - Present

      Building engagement and relationships with The Good Economy's audiences across the public, private capital and civil society sectors. Raising awareness of their impact advisory work and their collaborations with a wide range of partners on place-based impact investing, sustainability reporting standards and more. Building engagement and relationships with The Good Economy's audiences across the public, private capital and civil society sectors. Raising awareness of their impact advisory work and their collaborations with a wide range of partners on place-based impact investing, sustainability reporting standards and more.

    • United Kingdom
    • Financial Services
    • 1 - 100 Employee
    • Social Media Manager
      • Aug 2020 - Present

      Women in Social Finance is a private community that fosters connection, advancement and collaboration between experienced women in the field of social finance. I create and run LinkedIn campaigns to boost the community's profile, engage members and attract new ones. Women in Social Finance is a private community that fosters connection, advancement and collaboration between experienced women in the field of social finance. I create and run LinkedIn campaigns to boost the community's profile, engage members and attract new ones.

    • United Kingdom
    • Hospitals and Health Care
    • 1 - 100 Employee
    • Community Manager
      • Sep 2018 - Present

      Mycarematters is a social enterprise with a mission to improve the experience of care in any care setting. I deliver and implement both paid and organic social media strategies and campaigns to raise awareness and increase uptake of our online profiles of a person's care needs and preferences. To do so I connect and build relationships with health and social care organizations, policymakers and individuals. I also run advertising campaigns. My latest product is to launch our new product, the My Future Care Handbook.

    • Hospital & Health Care
    • Social Media Manager
      • Sep 2018 - Present

      Remember-I’m-Me Care Charts have won numerous awards and are in use by over 900 care homes throughout the UK, as well as by community, general and acute hospitals. My role is to build engagement with existing customers and develop new relationships, primarily on Twitter. Remember-I’m-Me Care Charts have won numerous awards and are in use by over 900 care homes throughout the UK, as well as by community, general and acute hospitals. My role is to build engagement with existing customers and develop new relationships, primarily on Twitter.

    • United Kingdom
    • Business Consulting and Services
    • Social Media Manager
      • Jan 2016 - Nov 2019

      Ogunte CIC helps women social entrepreneurs to make a positive impact on people and planet by enabling them to learn, lead and connect. I contributed social media strategy and implemented regular campaigns to deepen engagement with key stakeholders and clients and raise awareness of Ogunte’s coaching and consulting services. Chief Executive Servane Mouazan, has this to say about our collaboration: "Catherine is an autonomous, creative, agile strategic social media and communications manager. She thinks laterally, learns new topics and concepts fast on top of her capacity to engage with diverse audiences in the most appropriate style. At Ogunte, we focus on the global social economy through a gender lens. Catherine connected very quickly with the topic, and has developed our comms and systems over the years. Her work contributed to grow the brand whilst keeping its human-centred approach. Catherine is mastering the topic, and has a strong grasp on verticals and networks in this system. Warmly recommended!"

    • Kenya
    • Business Consulting and Services
    • 1 - 100 Employee
    • Social Media Manager
      • Jul 2016 - May 2019

      Step & Stone helps ethically minded entrepreneurs get their businesses off the ground by coaching them through the thinking stage so they can start doing the right things to grow and succeed. I provided social media support including: strategic planning in support of business objectives; campaign development; content development (videography, image creation, content curation); advertising; regular posting and engagement. I engaged influencers and increased brand awareness in new markets (East Africa) and developed campaigns to support the launch of new products and services.

    • United Kingdom
    • Professional Organizations
    • 1 - 100 Employee
    • Executive Director of Stakeholder Engagement
      • Jul 2012 - Dec 2015

      The CIEH is a professional membership, awarding and campaigning organisation at the heart of environmental and public health and safety.I was a member of the Executive Management Team and a Director of CIEH Ltd, the Institute's trading subsidiary. I was responsible for stakeholder engagement with CIEH's members and for membership development.I led an initiative called Membership for our Future which involved consulting with members to identify their needs, especially the professional support that they require throughout their careers. This contributed to CIEH's 10 year vision and plan for the environmental health profession and provided the foundation for a fundamental overhaul of membership support and services. I was also executive sponsor for The Institute of Food Safety, Integrity and Protection (TiFSIP) which is a new membership organisation for food professionals that is supported by CIEH. TiFSiP aims, through collaborative working, to address today's challenges in food safety, food integrity, food and nutrition and food sustainability and to provide professional support and development.

    • Director of Corporate Services
      • May 2008 - Jun 2012

      I was responsible for Marketing Communications, IT, HR, Facilities, Events team and 15Hatfields (our in-house meetings and events venue).I was responsible for a number of key projects and initiatives including:• Being part of the team that developed the first corporate plan and combined set of objectives for the whole organisation• Working with HR to develop and implement our first organisational development programme• Working with our marketing and communications functions to create a single, integrated team• Leading a review of IT effectiveness and working with external IT expertise to improve the function and introduce business analysis capability• Leading a project to redevelop the ground floor of our building and create an award winning conference and meetings venue with excellent environmental sustainability credentials - 15Hatfields

    • Head of Events
      • Mar 2004 - Jun 2008

      I grew the CIEH’s events programme from around 30 events per year to over 100 by introducing new conference and training programmes to meet the needs of our members and the wider environmental health workforce.I also worked with colleagues to secure training contracts from central government agencies. The largest of these was to prepare regulatory officers for the introduction of Smokefree legislation in England. It comprised 134 training events in a ten month period and was acknowledged by the Government as an important factor in the smooth implementation of the legislation.

    • United Kingdom
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Conference Manager
      • 2001 - 2004

      I was responsible for scheduling, resourcing and ensuring the delivery to business plan of around 200 conferences and training events per year, attracting just over 12,000 delegates from local and central government, the NHS and the independent and voluntary sectors. I led three teams of conference producers, a marketing team a sponsorship sales team and events support staff. I was responsible for scheduling, resourcing and ensuring the delivery to business plan of around 200 conferences and training events per year, attracting just over 12,000 delegates from local and central government, the NHS and the independent and voluntary sectors. I led three teams of conference producers, a marketing team a sponsorship sales team and events support staff.

    • United Kingdom
    • Market Research
    • 1 - 100 Employee
    • Conference Manager
      • 1997 - 2001

      Laing and Buisson is a specialist provider of healthcare market intelligence offering conferences, market reports, mailing data and healthcare consultancy. I researched their target audiences and we increased the number of conferences per year from 12 to 20, establishing four new annual events and delivering their highest ever delegate numbers. I also introduced a new national exhibition for the care home sector that attracted over 120 exhibitors and 1,500 visitors. In addition, I worked on bespoke events for healthcare businesses including a series of discussion days on the future of healthcare in the UK involving senior government representatives and private sector companies.

  • SMi Group
    • London, United Kingdom
    • Editor, PFI Intelligence Bulletin
      • Jul 1996 - Nov 1997

      I edited a B2B, newsletter for public and private sector stakeholders in the Private Finance Initiative. I planned each edition, wrote news pages, interviewed senior figures, commissioned features and opinion pieces from technical specialists and commentators, laid out, subbed and managed print production. I oversaw the development and maintenance of a detailed database of over 600 PFI projects. I edited a B2B, newsletter for public and private sector stakeholders in the Private Finance Initiative. I planned each edition, wrote news pages, interviewed senior figures, commissioned features and opinion pieces from technical specialists and commentators, laid out, subbed and managed print production. I oversaw the development and maintenance of a detailed database of over 600 PFI projects.

Education

  • The Hub for Social Media Managers
    Ads Manager Academy, Facebook and Instagram
    2020 - 2020
  • Digital Mums
    Advanced Diploma in Social Media Marketing
    2015 - 2016
  • UCL School of Slavonic & East European Studies (SSEES)
    BA, Russian Studies
    1992 - 1996
  • Sir John Leman High School, Beccles, Suffolk
    1986 - 1991

Community

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