Experience

Abilene Zoo

• United States
• Museums, Historical Sites, and Zoos
• 1 - 100 Employee

• Marketing & Public Relations Supervisor

  • Jun 2023 - Present

  Responsible for creating and carrying out a marketing plan to advance the Abilene Zoo.Responsible for supervising the marketing team members and managing the messaging on upcoming events, capital projects, press releases, animal announcements, and welfare questions.Identifies, develops, and maintains strategic partnerships to promote and strengthen the Zoo’s visibility in the community.Works to strengthen strategic marketing partnerships with the hospitality and tourism industry to promote and strengthen Zoo attendance.Serves as liaison between the Zoo and media, maintaining good collaborative relationships; maximizing the utilization of “free” media outlets.Maintains open, timely, and accurate communication with the Development Manager and Zoo Director.Represents the Zoo to community organizations under the direction of the Development Manager and Zoo Director.Collaborates with the leadership team to handle crisis communication response.Oversees the brand for the entire zoo including the website, animal graphics, newsletter branding of programming and zoo signage.Oversees the Zoo’s online presence, including the Zoo website, reviews, blogs, and social media. Responsible for responding to inquiries in a timely manner.Prepares written reports on marketing activities and performs statistical analyses of attendance trends to evaluate the effectiveness of marketing campaigns.Manages workflow to ensure that materials are delivered within agreed-upon timelines and within budget.Prepares and distributes media releases under the direction of the Development Manager and Zoo Director.Assists in the development and implementation of zoo events.Presents and maintains an annual marketing budget. Ensuring that all marketing invoices are submitted on a timely basis. Show less

• Marketing & Social Media Specialist

  • Jan 2023 - Jun 2023



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