Experience

Switchyards

• United States
• Consumer Services
• 1 - 100 Employee

• Events Lead

  • Sep 2021 - Present

  Back after our covid hiatus, I lead our events business as well as our event staff. I currently focus on our newly renovated Downtown Atlanta location.

• Events Lead

  • Jan 2020 - Oct 2021



Especially Effusive

• Founder

  • Feb 2018 - Oct 2021

  Especially Effusive exists to breathe life into your dreamiest days and to hear out all of your hopes and desires. You know that feeling when you walk into your favorite coffeehouse, bar or corner of your home? The warmth, calmness, and simplicity there? That’s how I’d love our connection to feel as well. Reach out and let’s see what we can dream up together!2019 clients include Full Pint Productions, Taste Network, and the Giving Kitchen. Especially Effusive exists to breathe life into your dreamiest days and to hear out all of your hopes and desires. You know that feeling when you walk into your favorite coffeehouse, bar or corner of your home? The warmth, calmness, and simplicity there? That’s how I’d love our connection to feel as well. Reach out and let’s see what we can dream up together!2019 clients include Full Pint Productions, Taste Network, and the Giving Kitchen.



Terrapin Beer Co.

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Market Representative & Lead Brewery Ambassador

  • Jan 2016 - Nov 2018

  Sometimes known as the Terrapin "pocketknife," I was truly a Jill of All Trades at the Athens brewery. I expanded my horizons in January 2017 and dove into sales. With a grateful heart, I departed from Terrapin at the end of 2018 to pursue my dream of owning my own event coordination company. Sometimes known as the Terrapin "pocketknife," I was truly a Jill of All Trades at the Athens brewery. I expanded my horizons in January 2017 and dove into sales. With a grateful heart, I departed from Terrapin at the end of 2018 to pursue my dream of owning my own event coordination company.



CatherinedkPR

• Founder/Public Relations Consultant

  • Aug 2014 - Jul 2015

  Specialties include public relations counsel; event development, structure and day-of coordination; cultivation and implementation of curated beer programs; social media content creation, structure and execution.Previous and current clients include Guy Gunter Home, Atlanta Beer Festivals, GiGi's Playhouse, Wanderlust Coffee Company, D.B.A. Barbecue and Enviro-Master of Atlanta. Pro-bono work for beloved local non-profits includes The Giving Kitchen and the Farmer's Fund. Specialties include public relations counsel; event development, structure and day-of coordination; cultivation and implementation of curated beer programs; social media content creation, structure and execution.Previous and current clients include Guy Gunter Home, Atlanta Beer Festivals, GiGi's Playhouse, Wanderlust Coffee Company, D.B.A. Barbecue and Enviro-Master of Atlanta. Pro-bono work for beloved local non-profits includes The Giving Kitchen and the Farmer's Fund.



SweetWater Brewing Company

• United States
• Food & Beverages
• 100 - 200 Employee

• Interim Communications Manager

  • Dec 2014 - May 2015

  As Interim Communications Manager, I oversaw all internal and external communications for SweetWater, the Southeast's largest brewery. Duties included announcing and promoting new market launches in five states, new beers from the brewhouse and partnerships with local non-profits. Intern and department management also fell under my umbrella as well as coordination participation for SweetWater 420 Fest. An annual gathering of over 75,000 fans, the three day music festival requires months of planning as well as on-site management.



TSL Digital

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• US Client Services Consultant

  • Apr 2014 - Jul 2014

  During my time consulting with TSL Digital, I served as a liaison between TSL Digital’s London office and interested parties with the Atlanta food and beverage industry. I nurtured those relationships as well as relationships within the non-profit and public relations communities in Atlanta in order to create business connections and relationships in London During my time consulting with TSL Digital, I served as a liaison between TSL Digital’s London office and interested parties with the Atlanta food and beverage industry. I nurtured those relationships as well as relationships within the non-profit and public relations communities in Atlanta in order to create business connections and relationships in London



BRAVE Public Relations

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Junior Account Executive

  • Aug 2013 - Mar 2014

  Through my time at BRAVE Public Relations, I worked closely with national brands including The Fresh Market and Room & Board. I also supported local clients including Orangetheory Fitness, Occupation Professor and the Taste of Atlanta festival. Through my time at BRAVE Public Relations, I worked closely with national brands including The Fresh Market and Room & Board. I also supported local clients including Orangetheory Fitness, Occupation Professor and the Taste of Atlanta festival.



Cohn & Wolfe

• France
• Business Consulting and Services

• Corporate/Consumer Intern

  • Jan 2013 - Aug 2013

  As a part of the team at Cohn & Wolfe's Atlanta office, I learned numerous traditional, digital and millennial PR lessons. Cohn & Wolfe was chosen as PR Agency of the Year in 2013 and it was an honor to learn from such a strong firm.Experiences included: building and presenting measurement reports for global corporations, production of bylined articles for publication, cultivation and co-facilitation new business brainstorm meetings, pitching to the media, social media monitoring, construction of media materials for numerous clients, research (new business, competitors, etc) and issues management planning.



Kennesaw State University PRSSA

• Chapter President

  • Jun 2012 - Jun 2013

  Serving as Chapter President for Kennesaw State's PRSSA chapter was a true highlight of my college career. With the assistance of my executive board members, the chapter grew in memberships as well as in active members. National participation expanded as well as participation with our parent chapter, PRSA|GA.

• Events Coordinator

  • Sep 2011 - May 2012

  As the event coordinator for KSU PRSSA, I proposed, cultivated and executed the chapter's first event - a Best Practices Meeting with other Georgia chapter executives. The highlight of this meeting was a keynote address from Bob Cohn, founder of Cohn & Wolfe. Throughout the year, I focused on the chapters' relationships with other KSU student associations, other PRSSA chapters in Georgia, and the Georgia chapter of PRSA through the planning and execution of events.



Jailhouse Brewing Company

• United States
• Food and Beverage Services
• 1 - 100 Employee

• PR Manager & Brewery Representative

  • May 2012 - Nov 2012

  After bringing initial PR efforts to Jailhouse Brewing Company through an unpaid, proposed summer internship, I was hired to continue the cultivation and implementation of all public relations efforts. Most of these efforts were applied directly through social media. I also handled most of the brewery's marketing and advertising as well as being a representative for the brewery at all times. After bringing initial PR efforts to Jailhouse Brewing Company through an unpaid, proposed summer internship, I was hired to continue the cultivation and implementation of all public relations efforts. Most of these efforts were applied directly through social media. I also handled most of the brewery's marketing and advertising as well as being a representative for the brewery at all times.



Private Family

• Child Day Care Services
• 1 - 100 Employee

• Nanny

  • Aug 2010 - May 2012

  For two years, I was a nanny for a wonderful family in Buckhead Atlanta. The parents both work high, in their respective companies, in finance and they have two children. Managing the children's schedule, the parent's schedule, and my workload for Kennesaw State University has given me more experience with patience than I could have possibly needed, but also strengthened my management and organizational skills. For two years, I was a nanny for a wonderful family in Buckhead Atlanta. The parents both work high, in their respective companies, in finance and they have two children. Managing the children's schedule, the parent's schedule, and my workload for Kennesaw State University has given me more experience with patience than I could have possibly needed, but also strengthened my management and organizational skills.

• Intern

  • Jan 2011 - May 2011

  Chosen to be the first Atlanta Area Sales & Marketing Intern for Terrapin, my responsibilities included traveling to meetings with the Sales & Marketing representatives, participating in the cultivation of ideas for events and promotions, carrying out those ideas, and representing Terrapin at a variety of events. Chosen to be the first Atlanta Area Sales & Marketing Intern for Terrapin, my responsibilities included traveling to meetings with the Sales & Marketing representatives, participating in the cultivation of ideas for events and promotions, carrying out those ideas, and representing Terrapin at a variety of events.



PRSSA at Georgia State University

• Event Coordinator

  • Apr 2009 - May 2010

  I organized the December Meet & Greet professional mingling event. It was held at Dantana's in downtown Atlanta and Bob Hope was our guest speaker. It was a very well received event. I organized the December Meet & Greet professional mingling event. It was held at Dantana's in downtown Atlanta and Bob Hope was our guest speaker. It was a very well received event.



Weaver Stephens

• United States
• Public Relations and Communications Services

• Intern

  • Dec 2009 - Apr 2010

  My responsibilities included drafting news releases, sales pitches, and the biographies of clients, new hires, and keynote speakers. Also, I maintained many research databases, carried research on a daily basis, and played a role in new and current client contact maintenance. My responsibilities included drafting news releases, sales pitches, and the biographies of clients, new hires, and keynote speakers. Also, I maintained many research databases, carried research on a daily basis, and played a role in new and current client contact maintenance.