Catherine Conroy
Head of Customer Insight, CRM and Loyalty at Brown Thomas Arnotts- Claim this Profile
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Topline Score
Bio
Kenny Jacobs
Catherine Conroy was a pleasure to work with, she is a strong brand marketeer and a solid operator who gets things done. Catherine managed the local execution of our marketing campaigns and was central to the 'Change for Good' campaign that relaunched Tesco successfully. She is a strong manager of people and is able to influence both retail and commercial functions.
Chantelle Murray
Catherine is always very focused on delivering the best marketing programme possible for the stores even within difficult trading and budget conditions. Catherine is always very pleasant to deal with even in times of immense pressure and is an asset to the Tesco marketing leadership team.
Kenny Jacobs
Catherine Conroy was a pleasure to work with, she is a strong brand marketeer and a solid operator who gets things done. Catherine managed the local execution of our marketing campaigns and was central to the 'Change for Good' campaign that relaunched Tesco successfully. She is a strong manager of people and is able to influence both retail and commercial functions.
Chantelle Murray
Catherine is always very focused on delivering the best marketing programme possible for the stores even within difficult trading and budget conditions. Catherine is always very pleasant to deal with even in times of immense pressure and is an asset to the Tesco marketing leadership team.
Kenny Jacobs
Catherine Conroy was a pleasure to work with, she is a strong brand marketeer and a solid operator who gets things done. Catherine managed the local execution of our marketing campaigns and was central to the 'Change for Good' campaign that relaunched Tesco successfully. She is a strong manager of people and is able to influence both retail and commercial functions.
Chantelle Murray
Catherine is always very focused on delivering the best marketing programme possible for the stores even within difficult trading and budget conditions. Catherine is always very pleasant to deal with even in times of immense pressure and is an asset to the Tesco marketing leadership team.
Kenny Jacobs
Catherine Conroy was a pleasure to work with, she is a strong brand marketeer and a solid operator who gets things done. Catherine managed the local execution of our marketing campaigns and was central to the 'Change for Good' campaign that relaunched Tesco successfully. She is a strong manager of people and is able to influence both retail and commercial functions.
Chantelle Murray
Catherine is always very focused on delivering the best marketing programme possible for the stores even within difficult trading and budget conditions. Catherine is always very pleasant to deal with even in times of immense pressure and is an asset to the Tesco marketing leadership team.
Credentials
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ISO 9000 Lead Assesor Certified
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Experience
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Brown Thomas Arnotts
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Ireland
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Retail
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400 - 500 Employee
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Head of Customer Insight, CRM and Loyalty
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Feb 2021 - Present
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Consultant
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Feb 2018 - Feb 2021
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Gas Lane
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Ireland
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Business Consulting and Services
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1 - 100 Employee
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Marketing Consultant
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Jan 2011 - Present
Supporting brands with Marketing Strategy, Customer Loyalty, Insight and CRM. Supporting brands with Marketing Strategy, Customer Loyalty, Insight and CRM.
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BBDO Dublin
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Ireland
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Advertising Services
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1 - 100 Employee
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Group Account Director
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Mar 2016 - Feb 2017
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Dunnes Stores
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Ireland
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Retail
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700 & Above Employee
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Marketing Consultant
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Feb 2013 - Jul 2015
Board level Consultant on Group marketing and multi Brand projects. Board level Consultant on Group marketing and multi Brand projects.
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Tesco
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United Kingdom
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Retail
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700 & Above Employee
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Head of Marketing (130+ stores)
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Jan 2009 - Jan 2010
Senior member of the Marketing leadership team.Led the launch of the award-winning 'Change for Good’ campaign that re-launched Tesco, increasing LFL sales and overall price position. Responsible for national brand communications and for local marketing strategy.
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New Business Manager
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2008 - 2009
Successfully developed the strategy for New Business with emphasis on online business.Identified new business opportunities and developed profitable Business Models.
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Head of Customer Loyalty
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Jan 2004 - 2008
Directed and managed all Clubcard Operations and devised the Strategy that transformed the scheme to the most popular customer loyalty programme in Ireland.
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Head of E-Commerce
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2001 - 2004
Launched and business managed www.tesco.ie - Ireland's leading online grocery shopping service.
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Strategic Partnership Manager - Clubcard
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1998 - 2001
Negotiated and managed long term strategic partnerships for Tesco ClubcardDeveloped and executed coalition marketing strategies to drive loyalty for Tesco and footfall for partners.
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Diageo
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United Kingdom
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Beverage Manufacturing
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700 & Above Employee
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Senior Brand Manager
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1996 - 1997
Increased brand awareness, sales and trade distribution for international brand portfolio through effective marketing strategies. Increased brand awareness, sales and trade distribution for international brand portfolio through effective marketing strategies.
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Head of Sales and Marketing
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1993 - 1996
Led multi-skilled team to achieve sales growth in designer led products for home and export markets. Established TQM systems and set-up ISO 9000 accreditation. Led multi-skilled team to achieve sales growth in designer led products for home and export markets. Established TQM systems and set-up ISO 9000 accreditation.
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Education
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Queen's University Belfast
B.Sc. Economics 2:1 Honours -
2012 - 2012
Digital Marketing Institute
Distinction. Professional Diploma in Digital Marketing. -
CIM | The Chartered Institute of Marketing
Best student award. Postgraduate Diploma in Marketing.
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