Catherine Boll

Head of Special Projects at Made by Meg
  • Claim this Profile
Contact Information
us****@****om
(386) 825-5501
Location
Los Angeles Metropolitan Area

Topline Score

Topline score feature will be out soon.

Bio

Generated by
Topline AI

You need to have a working account to view this content.
Join now
You need to have a working account to view this content.
Join now

Credentials

  • Zero Waste Business Associate
    U.S. Zero Waste Business Council
    May, 2015
    - Oct, 2024

Experience

  • Made by Meg
    • United States
    • Hospitality
    • 1 - 100 Employee
    • Head of Special Projects
      • Feb 2022 - Present

      Strategically growing the premiere chef-driven catering company in Southern California. Made by Meg specializes in seasonal cuisine and an unprecedented caliber of service. MBM is a woman-owned small business enterprise. Strategically growing the premiere chef-driven catering company in Southern California. Made by Meg specializes in seasonal cuisine and an unprecedented caliber of service. MBM is a woman-owned small business enterprise.

  • Sodexo
    • France
    • Facilities Services
    • 700 & Above Employee
    • Senior Field Marketing Manager
      • 2011 - 2019

      Global food services and facilities management company with 420,000 employees and revenue of over $23 billion USD. A highly stable and reliable history of proven performance and results.KEY DUTIES• Acting as the brand voice, provide marketing support for 55+ accounts with $70M total revenue across Southern California and Arizona. • Build/execute strategic marketing programs that are aligned with sales priorities and revenue targets, including but not limited to branding campaigns, executive programs, and events. • Apply insights gained from marketing and customer feedback systems to customize marketing programs for maximum effectiveness. • Communicate with field management to gain buy-in, understanding, and participation in marketing programs and consistently share marketing program results. • Work cross-functionally to oversee the timely execution of field marketing plans. • Collaborate with sales to ensure strong follow-through on sourced leads and present food service proposals to potential and existing clients. ▶ SUCCESS HIGHLIGHTS• REVENUE GROWTH: Drove $9M in revenue growth with an emphasis on supporting the company’s effort to penetrate technology sector. •. MARKETING STRATEGY: Designed/implemented marketing initiatives which drove brand awareness and loyalty by increasing customer satisfaction in strategic technology and aviation accounts. Show less

    • Marketing Director - West
      • 1998 - 2011

      KEY DUTIES •Supported peak of 300+ accounts with $310 million total revenue. Territory: all US west of the Mississippi. • Hired, trained and directly managed 6 Senior Marketing Managers. • Collaborated cross-functionally with executive leaders to implement company strategy, achieve financial targets and meet business plan objectives. • Implemented/coordinated targeted marketing research using corporate proprietary marketing processes, periodic customer surveys and client preferences surveys. • Applied insights gained to increase customer satisfaction and customize marketing programs for maximum effectiveness. • Communicated cross-functionally with Culinary Directors, Senior Marketing Managers and sales to gain buy-in, understanding and participation in marketing programs and consistently share program results. • Managed the timely execution of marketing plans through webinars, presentations and seminars.▶ SUCCESS HIGHLIGHTS: REVENUE GROWTH & PROJECT MANAGEMENT: • Grew the Retail Marketing Coordinator program to 49 team members and optimized its effectiveness to drive sales and offer career advancement for marketing subordinates. • Served as Manager to create “Artisan”, a new chef-driven sustainable brand which generated $47 million in net new revenue for 2019. SUSTAINABLE BUSINESS: Led Sustainability Team for Corporate Services nationwide. Participated in formulating corporate sustainability goals and implemented tools to achieve them. **The Artisan brand is an example of these sustainability strategies translated into revenue**. CUSTOMER SATISFACTION: Built customized wellness programs for clients which drove brand loyalty and improved customer participation by as much as 30%. Show less

    • Director Of Catering
      • 1993 - 1995

      DEDICATED TO MAJOR KEY ACCOUNT HEWLETT PACKARD - CUPERTINO KEY DUTIES • Performed full-service catering, conference scheduling and event planning for HP Worldwide Sales and Marketing executive functions. • Managed/led catering and event team of 35; concurrently performed event management for 2 on-site, high-volume cafes of this key account. ▶ SUCCESS HIGHLIGHTS: PROJECT MANAGEMENT: Sold and delivered customized catering solutions to a highly discerning professional client population. CUSTOMER SATISFACTION: Drove and maintained customer satisfaction by incorporating compelling, contemporary menus and implementing a customized Regional Catering Guide. Show less

Education

  • University of Wisconsin-Milwaukee - Lubar School of Business
    Bachelor of Business Administration - BBA
  • City College of San Francisco
    Associate of Arts - AA

Community

You need to have a working account to view this content. Click here to join now