Experience

LANDSEA GROUP (REAL ESTATE)

• Deputy Secretary General, Landsea Public Welfare Foundation

  • Aug 2015 - Present



Hong Kong Committee for UNICEF

• Fundraising Officer

  • Dec 2011 - Jan 2015

  Corporate collaboration• Handle corporate inquiries, negociate and explore collaboration opportunites; draw up presentation deck and collaboration agreement; assist partners’ fundraising initiatives / CSR activities (e.g. press conference, cheque presentation, charity sale and etc); post-event follow up, e.g. arrangement of donation receipt, preparation of programme progress report and maintance of the partnership, major partners: Cathay Pacific, Chow Tai Fook, Laneige, L’vayage, Regal Hotels, HK Hotels Association• Global Alliance partnership local focal point and project implementation monitoring, major partners: Marks and Spencer, DLA PiperUNICEF events• China Children’s Week fundraising drawing event, in charge of recruitment of group and individual participants (over 2,000pax), pre-event preparation, including drafting press release, representative’s speech, also management of volunteers and participants on event day • UNICEF Charity Run (over 14,000 runners), in charge of 3km Leadership Challenge Race CEO runner invitation and follow-up; assist recruitment of corporate team for other Races; pre-event preparation, inlcuding press material drafting, kick-off press conference, runner’s pack distribution, and also team work on event day for all on-site duties.• Attend UNICEF Field trip with corporate and assist holding press conference after the trip• Emergency Relief fundraising activities (e.g. Earthquake of Ya’an, Sichuan)



Godsend

• France
• 1 - 100 Employee

• Assistant Marketing Manager

  • Dec 2010 - Dec 2011

  Make and execute the annual A&P, PR event plans;In charge of shop openings both HK & Mainland, including brand presentation、negotiations、shop design and renovation;Prepare the monthly、quarterly and yearly marketing review and competitors’ analysis reports;Write up product training materials and hold regular sales meeting with shop managers;Work with all third parties for design/communication/production deliveries.



Capa Advertising Ltd Hong Kong

• Senior Account Manager

  • Oct 2010 - Dec 2010

  Clients: Wai Yuen Tong, Sino, IDS, Health baby, CYMA • ATL + BTL campaign projects, Joint promotion, event planning and management • Manage the account servicing team as well as building relationships with different clients, proposal write up and presentation preparing for potential business; strategic planning as well as execution follow up & control



Grey DPI

• Hong Kong
• Advertising Services
• 1 - 100 Employee

• Accout Manager

  • Oct 2008 - Sep 2010

  Clients: P&G (Hair care, Skin care and Oral Care categories,), Coca cola, Motorola, Univision (Skin care), Avon• Business: Through-the-line solutions provider: Roadshow, Indoor/Outdoor Event management, SKII Club members redemption; Print materials design, TVC, Promotion campaign, In-store POSM, Shopper based design, visual Merchandising and Exhibition etc.• Key duties: Help clients market their new initiatives through given media/channels including daily communications, quoting and budget control, proposal making and presentation, copy editing/writing, schedule and team management, dealing with related third parties, e.g. production house supervision and negotiation for each project.



SENGJIA Advertising Ltd. Shanghai

• Account Manager

  • Feb 2006 - Jun 2007

  • Key Client: FOTILE kitchen ware, Jinhui Property • Integrated branding communications and New initiative campaigns (Including market research and analysis, marketing plan, design creative and execution), event management and exhibitions • Key duties: Communication and Presentation, Make quotations and Control budgets, Regular market investigation and competitors’ material analysis, follow up campaigns, Assist contract negotiation, Serve potential new clients



Hakuhodo (Shanghai)

• China
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Account Executive

  • Jul 2003 - Dec 2005

  Clients: NEC mobile, Qoo, Conba Group • Holistic branding communications and campaigns (Including market research and analysis, product positioning, marketing plan, design creative and execution), event management • Key duties: Ongoing connection with clients, contact report, briefing, Make quotations, regular competitor information gathering and analysis, cooperate with third parties、 suppliers and law consultant, project coordination with different departements, and etc