Catherine Soto

Associate Marketing Director at The DREAM Project DR
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Contact Information
Location
Newark, New Jersey, United States, US
Languages
  • Spanish Native or bilingual proficiency
  • English Native or bilingual proficiency

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Vanessa Darquea Aldaz

It was great to have Cathy as my classmate in our Masters program, we worked together throughout the whole program for our masters project which was a job Im very proud of. She always demonstrated responsibility and team work.

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Credentials

  • MS
    ENAE Business School
    Jul, 2014
    - Sep, 2024

Experience

    • Dominican Republic
    • Non-profit Organizations
    • 1 - 100 Employee
    • Associate Marketing Director
      • Jul 2019 - Present

      ▪ Planning, directing, and coordinating marketing efforts. ▪ Develop communications/marketing strategy ▪ Evaluate all existing marketing practices (one pagers, Annual Report, etc) ▪ Develop marketing tools ▪ Re-vamp website and maintain content ▪ Participate in program strategy to ensure connection to marketing strategy ▪ Design annual drives (ie Christmas drive, Amazon Smiles, monthly giving) ▪ Supervise social media coordinator▪ Responsible for organization's PR▪ Develop positive and productive relationships with local, regional and international media

    • United States
    • Non-profit Organizations
    • 400 - 500 Employee
    • Planned Giving Development Assistant
      • Sep 2017 - Jul 2019

      ▪ Responsible for creating and monitoring planned giving dashboard, corresponding with and stewarding donor relationships.▪ Work closely with the Director and marketing teams to develop and implement communications with potential and current Legacy Society members; conduct donor prospect research and assist with Legacy Society donor acquisition▪ Respond to donor inquiries via phone and email, and/or triage needs to other gift planning team members.▪ Assist the Bequest Manager in support of trusts and estates administration.▪ Gift planning department expert on Audubon’s Salesforce database and Salesforce super user.▪ Responsible for managing deadlines and reports for all state Charitable Gift Annuity (CGA) reporting requirements.▪ Generate key reports and contracts for life income donors using gift planning software (PG Manager, GiftWrap)▪ Generate Gift Annuity contracts▪ Landing page optimization with the Audience Engagement team to build dynamic legacy landing pages.▪ Process invoices through Audubon’s online invoicing system, as needed.

    • United States
    • Hospitals and Health Care
    • 700 & Above Employee
    • Client Service Associate
      • Aug 2015 - Feb 2016

      ▪ Provided superior customer service to employees and clients.▪ Managed caseload while proactively growing it▪ Event marketing – Tradeshows, street fairs, private events, etc.▪ Collected and recorded customer feedback▪ Built and maintained strategic relationships with clients, referral sources, payers and community organizations.▪ Maintained effective fiscal management of caseload by monitoring metrics (gross margin, OT, unfilled hours, etc.)▪ Managed complete data entry for all clients/employees and updated records, organized, and filed cases daily.▪ Provided administrative supervision and ongoing support to field clinicians.▪ Processed payroll, created weekly schedules, coached, and counseled field employees.

    • United States
    • Civic and Social Organizations
    • 700 & Above Employee
    • Customer Engagement Initiative Coordinator
      • Jan 2015 - May 2015

      ▪ Created and executed events and social media campaigns, including content▪ Liaised with Councils to plan and coordinate all training logistics for the K5 Customer Engagement Initiative.▪ Assisted development of webinars and trained staff on best practices.▪ Prepared metrics reports for senior managers.▪ Managed Salesforce data entry. ▪ Created and executed events and social media campaigns, including content▪ Liaised with Councils to plan and coordinate all training logistics for the K5 Customer Engagement Initiative.▪ Assisted development of webinars and trained staff on best practices.▪ Prepared metrics reports for senior managers.▪ Managed Salesforce data entry.

    • Spain
    • Civic and Social Organizations
    • 100 - 200 Employee
    • Marketing Intern
      • Mar 2014 - Jul 2014

      ▪ Coordinated high-level engagement with key donors from the public and private sector.▪ Relationship management with assorted external partners including hotels, retailers, brands, and manufacturers.▪ Promoted, advocated, mobilized, and influenced corporations and businesses associated with UNICEF to ensure the attainment ofUNICEF´s goals and objectives.▪ Provide administrative support to office director.▪ Assisted with budget tracking and planning▪ Coordinated and managed four unique marketing campaign and events: Sports for Development, Hotels of UNICEF, Blue Gifts, andEnterate.

    • Lebanon
    • Advertising Services
    • Event Coordinator
      • Mar 2013 - Sep 2013

      Web producer of pharmaceutical educational events.Logistical support for all meetings (including contract negotiation with hotel, venues and, A/V needs)Collateral support and recruitment for meetings (attendee invitations, reminders, confirmation letters, travel arrangements).Create signage and meeting materials (agenda, name badges, welcome materials). On-site director at meetings Client face with Janssen Biotech, Inc. (Johnson & Johnson).Create post-meeting reconciliation reports. Manage vendor relationships to ensure project tasks are kept to rigid timelines and costs remain within budget.

    • United States
    • Retail
    • 100 - 200 Employee
    • Marketing Intern
      • Aug 2012 - Dec 2012

      Assist marketing department in generating day-to-day operationsAnalyzed marketing objectives and developed the annual coupon bookPlan and assist marketing events (promotions, tent sales, fashion shows, etc.)Update website on a weekly basis with store promotion Assist marketing department in generating day-to-day operationsAnalyzed marketing objectives and developed the annual coupon bookPlan and assist marketing events (promotions, tent sales, fashion shows, etc.)Update website on a weekly basis with store promotion

    • 1 - 100 Employee
    • Store Management Intern
      • Jun 2012 - Aug 2012

      Analyze business trends and track sales and inventoryLearn different aspects of the retail store environment including selling and service strategiesManaged employees in the Children, Macy’s Plus, and Jewelry departmentsImproved the Customer Request LogCoach, Lead, and motivate employeesHelped drive employee engagement Analyze business trends and track sales and inventoryLearn different aspects of the retail store environment including selling and service strategiesManaged employees in the Children, Macy’s Plus, and Jewelry departmentsImproved the Customer Request LogCoach, Lead, and motivate employeesHelped drive employee engagement

    • United States
    • Higher Education
    • 700 & Above Employee
    • Library Aid
      • Aug 2011 - May 2012

Education

  • Enae International Business School
    Master's degree, Marketing/Marketing Management, General
    2013 - 2014
  • Penn State University
    Bachelor of Science, Business
    2009 - 2012
  • LIM College
    Bachelor of Sciense, Fashion Marketing
    2008 - 2009

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