Experience

Mindful Brands

• Ecuador
• Marketing Services
• 1 - 100 Employee

• Brand Manager

  • Jun 2019 - Present

  Conceptualized brand compass and brand book to translate into a graphic style for product styling or social media streamsCreated social media calendar (Instagram & FB) and monitored online communications as well as influencer program with PR agencyPrepared marketing copy, images, websites, ad banners...Developed tools to promote range on AmazonCreated POS material for trade/PR and ran events & showsDeveloped brand presentations, trend reports, sales sheets, product data sheet, CRM Q&As.



HOM S.A.

• France
• Retail Apparel and Fashion
• 1 - 100 Employee

• Marketing & Communications Project Manager

  • Feb 2015 - Jun 2015

  - Briefed and developed a new advertising platform with Communication Agency- Supervised products shootings- Managed the PR agency & development of press releases- Launched repackaging project work stream - Briefed and developed a new advertising platform with Communication Agency- Supervised products shootings- Managed the PR agency & development of press releases- Launched repackaging project work stream



Gruppo Campari

• Italy
• Food and Beverage Services
• 1 - 100 Employee

• Group Brand Manager

  • Mar 2012 - Apr 2014

  - Developed international markets (incl. Western Europe & Africa) with focus on SKYY Vodka, Glen Grant Single Malt and Wild Turkey Bourbon- Rolled out global strategies and approved marketing plans of third party distributors (A&P spending)- Developed 360° marketing tools for international markets- Briefed and monitored consumer research projects in key markets (consumer needstate segmentations, concept testing, equity tracker...)- Briefed and developed a communication platform and campaign for SKYY Vodka in South Africa



The Absolut Company

• Sweden
• Beverage Manufacturing
• 300 - 400 Employee

• Global Brand Manager

  • Nov 2010 - Feb 2012

  - Devised strategy for vodka brand revamp and new launch on the US market (Brand positioning, packaging, flavor range, visual identity and communication platform)- Briefed and monitored consumer research (qual & quant) for each stage of the project- Developed a new brand proposition (strategic positioning, brand key and USP) - Developed a new packaging and coordinated with design, operation and finance teams - Managed the brand portfolio and the flavor range (existing flavors and wetgood innovations)- Briefed and developed the visual identity, logo and look and feel of the brand- Developed key BTL tools- Coordinated project development with US marketing teams

• Global Project Coordinator

  • Feb 2010 - Nov 2010

  - Coordinated marketing initiatives linked to the roll out of ABSOLUT VODKA global communication campaigns- Supported the global sales Team for projects linked to events or global programs - Coordinated marketing initiatives linked to the roll out of ABSOLUT VODKA global communication campaigns- Supported the global sales Team for projects linked to events or global programs



Twentieth Century Fox Home Entertainment

• Telecommunications

• Brand Manager

  • Dec 2005 - Feb 2009

  - Defined video release strategy for blockbuster products on French market- Created launch plan and marketing tools mix (ATL/BTL) - Delivered revenue forecasts and managed budgets to meet profitability targets - Coordinated teams (production & logistics, trade marketing, sales) and agencies (media and design agencies) to meet launch dates.- Built sales strategy with trade marketing team and sales team - Defined video release strategy for blockbuster products on French market- Created launch plan and marketing tools mix (ATL/BTL) - Delivered revenue forecasts and managed budgets to meet profitability targets - Coordinated teams (production & logistics, trade marketing, sales) and agencies (media and design agencies) to meet launch dates.- Built sales strategy with trade marketing team and sales team

• Assistant Brand Manager - Intern

  • Jan 2004 - Aug 2004

  - Supported Brand Managers to develop their range through ATL & BTL projects (POS, standees, on-pack communication) and sell-in tools (rebates)- Developed packagings for New to Catalog products- Managed life cycle and profitability of own range of products - Supported Brand Managers to develop their range through ATL & BTL projects (POS, standees, on-pack communication) and sell-in tools (rebates)- Developed packagings for New to Catalog products- Managed life cycle and profitability of own range of products