Catherine Neill

Head of Social at Engage Video Group
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Contact Information
us****@****om
(386) 825-5501
Location
City of Cape Town, Western Cape, South Africa, ZA
Languages
  • Afrikaans -
  • French (third language) -

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Aimee Fanton

Catherine is organized, passionate and a wonderful colleague. She is driven to meet client needs in the most professional and efficient way possible, and is a valuable asset to any team.

Stacey R.

Cath is one of the most passionate and hard-working colleagues I have ever had the privilege of working with. I have known her for over a year during our time together at Liquorice and it has been a pleasure to learn from her and watch her flourish in her role. Her approach to her work, her fellow team and every challenge she takes on is admirable. She gives more than 100% to every task and her calm and focused approach is so refreshing in an often chaotic industry. She leads her team from the front which has made her a respected and well loved leader. Cath is a shining star and I hope our paths cross again in the future!

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Experience

    • South Africa
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Head of Social
      • Jun 2023 - Present

      As Head of Social Strategy, I ensure our social video product, creator strategy and client-to-client campaign approach are best-in-class, a good fit for our client’s needs, and aligned with EVG's vision for creating content audiences really care about. I lead an exceptional team of social strategists, creator managers and social community managers and work across three business units to build, refine and ensure the effective and strategic roll out of our various social brands and products. As Head of Social Strategy, I ensure our social video product, creator strategy and client-to-client campaign approach are best-in-class, a good fit for our client’s needs, and aligned with EVG's vision for creating content audiences really care about. I lead an exceptional team of social strategists, creator managers and social community managers and work across three business units to build, refine and ensure the effective and strategic roll out of our various social brands and products.

    • South Africa
    • Financial Services
    • 1 - 100 Employee
    • Head of Strategic Projects
      • Sep 2022 - May 2023

      Key responsibilities at 10X include (but are not limited to) defining project scope and deliverables that support strategic business goals in collaboration with the business leadership team. I develop project plans and direct and manage project delivery from beginning to end. I coach, mentor, motivate and supervise project team members (internal staff and external vendors) and aim to influence them to take positive action and accountability for their assigned work.

    • Head Of Customer Experience
      • Jun 2020 - Sep 2022

      I'm focused on leading a customer experience team that creates efficient processes to get the work done and to solve customer issues as quickly as possible. I aim to teach my team how to stay organized in their work so customers know they can depend on the company to get things done the right way. Responsible for all facets of leading the team – managing the team towards KPIs, ensuring that SLAs are being met, mentoring and coaching individuals, ensuring that the team have the right tools and platforms to succeed. Show less

    • Marketing Manager
      • Dec 2016 - Jun 2020

    • South Africa
    • Advertising Services
    • 1 - 100 Employee
    • Account Director
      • Jun 2016 - Nov 2016

      Account Director on Key Account Brands, including Knorr SA, Royco Kenya, Knorr Zimbabwe, Zambia, Nigeria & Ethiopia and Danone (NutriDay)

    • Senior Account Manager
      • Oct 2015 - Jun 2016

    • Advertising Services
    • 1 - 100 Employee
    • Account Manager
      • Aug 2014 - Oct 2015

      Please see 'Account Executive' responsibilities below. Over and above the Account Executive responsibilities, the Account Manager role includes:Coordinating, managing and supporting junior team members to enable delivery on projects.Day-to-day management and building of multiple client relationships, understanding their business challenges and objectives at all levels.Identifying opportunities to cross sell and up-sell services and drive revenue targets.Manage client budgets and retainers and working with Ops Manager and Business Director to ensure that revenue forecasted projects are completed as per forecast schedules.Considers and suggests ideas to generate new income from clients.Understanding of project quotes and project deliverables to ensure resource management is aligned with quoting outlines.Understanding and questioning legalities on work.Working closely with planning team to drive relevant Digital or TTL strategy. Planning ahead to anticipate and respond to clients’ needs and problems, managing their expectation and retaining trust. Show less

    • Account Executive
      • Feb 2014 - Aug 2014

      Responsibilities include:Co-ordination and delivery of work for multiple clients, working on diverse brands and building relationships while building loyalty and trust.Liaising with clients and internal studio to manage and drive delivery on project briefs.Attending meetings with clients and managing contact reports for both client and internal meetings.Effectively communicating client meeting actions to internal agency studio to ensure efficient turn around and delivery of work.Manage and update latest status sheets to present to clients.Managing projects within budget and timelines.Checking and approving reports for clients (monthly or campaign) and sending to client.Preparing quotes, CE's, PO's and invoices and ensuring that they are processed correctly.Consistent and continuous research into industry trends and latest brand knowledge to ensure increasing understanding and insight on client brands.Ensuring all reporting responsibilities are met and that management and client is kept updated on project progress and developments.Understanding and interpreting insight tools including BrandsEye, Facebook insights, Social Bakers and Google Analytics. Show less

    • Graduate Programme- Intern & Apprentice
      • Feb 2013 - Feb 2014

      6 month internship that involved managing the reception of the office and assisting all staff members with billable work. This included working for multiple discipline teams, including SEO, PPC, UX, Client Service, Strategy and Analytics. 6 month apprenticeship that involved working within a Client Service team, learning from senior team leaders and taking initiative to help the team where possible.

    • Waitress
      • Apr 2012 - Nov 2012

      Waitress Telephone calls Cash Up Making and receiving stock orders Waitress Telephone calls Cash Up Making and receiving stock orders

    • Hospitality
    • 1 - 100 Employee
    • Hostess
      • Jan 2012 - Apr 2012

      Welcoming and seating guests Telephone calls Booking Restaurant Reservations Welcoming and seating guests Telephone calls Booking Restaurant Reservations

Education

  • Stellenbosch University/Universiteit Stellenbosch
    Post-Graduate Diploma in Marketing, Marketing
    2011 - 2012
  • Stellenbosch University/Universiteit Stellenbosch
    Bachelor of Arts (B.A.), Psychology
    2009 - 2011
  • Rustenburg High School for Girls
    Grade 12
    2004 - 2008

Community

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