Experience

Madison Investing

• United States
• Real Estate
• 1 - 100 Employee

• Investor Relations & Marketing Manager

  • Sep 2022 - Present

  Los Angeles, California, United States



Torani (R. Torre & Co.)

• United States
• Food and Beverage Services
• 100 - 200 Employee

• Digital Marketing Manager

  • Oct 2014 - Jul 2021

  California, United States Worked closely with key brand stakeholders to develop and execute the digital marketing strategy across foodservice and consumer channels for a global, independent, B Corp certified, 96-year-old CPG company with over $200MM in annual revenue. Consistently meet and exceed KPI goals through an integrated digital marketing strategy that includes SEO, SEM, website management, email marketing, marketing automation, social media and influencer marketing. ​- Lead a multi-functional team of 10… Show more Worked closely with key brand stakeholders to develop and execute the digital marketing strategy across foodservice and consumer channels for a global, independent, B Corp certified, 96-year-old CPG company with over $200MM in annual revenue. Consistently meet and exceed KPI goals through an integrated digital marketing strategy that includes SEO, SEM, website management, email marketing, marketing automation, social media and influencer marketing. ​- Lead a multi-functional team of 10 to execute on daily deliverables across all digital channels – website, email, social media and influencer - Responsible for agency and 3rd party vendor relations as well as identifying opportunities to increase spend efficiency through data-backed insights - Orchestrate creative workflow across internal and external teams to operate as efficiently as possible, resulting in reduced costs in areas such as content production - Create and manage custom analytics dashboards for monthly reporting - Manage multi-million-dollar digital marketing budget - Launched successful Influencer Marketing program - Spearhead strategic brand partnerships to drive brand awareness – Walmart, Target, World Market, Mr. Coffee, etc. Highlights New Product Line Launch (2019): Torani Puremade Syrups and Sauces - Successfully executed digital elements of GTM launch strategy - Result – product line exceeded 3 year revenue expectations Website re-design (2019) to support e-commerce growth, included a brand refresh +20% total users +43% organic traffic Launched Influencer Marketing Program - Averaged 7x ROI across 40+ campaigns, with some micro-influencer programs providing ROI as high as 62x Show less



Lemonade

• Information Technology & Services

• Digital Marketing Strategist - Advisor

  • Jan 2019 - Jan 2021

  Greater Los Angeles Area Digital Marketing Strategist with a focus on social and influencer marketing.



Rebel Labs Inc.

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Brand and Digital Marketing Strategist

  • Jun 2018 - Jan 2019

  Culver City, CA Rebel360 is a subscription-based wellness program for the consummate millennial which offers online courses, recipes, and nutritional support for a sustainable, healthy lifestyle. All Rebel360 cooking, yoga, nutrition, and fitness programs are led by industry experts who educate and entertain using proven, science-based principles. - Launched startup health & wellness brand – Rebel360, from development of brand identity and digital marketing strategy through to execution -… Show more Rebel360 is a subscription-based wellness program for the consummate millennial which offers online courses, recipes, and nutritional support for a sustainable, healthy lifestyle. All Rebel360 cooking, yoga, nutrition, and fitness programs are led by industry experts who educate and entertain using proven, science-based principles. - Launched startup health & wellness brand – Rebel360, from development of brand identity and digital marketing strategy through to execution - Participated in market research to identify market competitors and define audience personas - Built and managed content production team of 8 Show less



Two Bit Circus

• United States
• Entertainment Providers
• 1 - 100 Employee

• Social Media Manager

  • Mar 2014 - Mar 2015

  Los Angeles, CA Two Bit Circus is a think tank and talent magnet building products at the crossroads of amusement and education. The interdisciplinary team strives to make entertainment more enriching and education more fun. Our endeavors include attractions that increase traffic and revenue for public venues; large-scale, cause-based events that are impossible to forget; and original content that has already gathered millions of loyal followers online. STEAM Carnival debuted October 25-26, 2014 at… Show more Two Bit Circus is a think tank and talent magnet building products at the crossroads of amusement and education. The interdisciplinary team strives to make entertainment more enriching and education more fun. Our endeavors include attractions that increase traffic and revenue for public venues; large-scale, cause-based events that are impossible to forget; and original content that has already gathered millions of loyal followers online. STEAM Carnival debuted October 25-26, 2014 at CRAFTED at The Port of LA. STEAM Carnival was the brainchild of Two Bit Circus Founders, Brent Bushnell & Eric Gradman. It's the carnival re-imagined with fire, lasers, and robots! Young minds are hooked w/ modern amusement spectacles that leverage their interests in music, fashion, and games to expose them to STEAM (Science, Technology, Engineering, Art & Math) disciplines. - 200% organic audience growth across all platforms for both Two Bit Circus & STEAM Carnival - Increased engagement for both brands by over 4,000% during promotion of the STEAM Carnival event Show less



The L.A. Office

• United States
• Entertainment
• 1 - 100 Employee

• Account Manager - The Cheesecake Factory

  • Dec 2011 - Oct 2012

  Los Angeles, CA Conceptualized and sold through a partnership with The Hallmark Channel for a made-for-TV movie which resulted in: - 3.7MM premiere viewers with a 2.1HH rating - 338K sweepstakes entries - 44K newsletter opt-ins - 25K “likes” on Facebook



Warner Bros. Entertainment Group of Companies

• Business Development, Special Events

  • Apr 2008 - Mar 2009

  - Worked cross departmentally to utilize all studio assets available for special events to garner new business from internal organizations as well as external - Created proprietary database to track, log activity, organize leads as the primary CRM system - Opened all communication and closed business with Chevron as an on-going premier client



Creative Entertainment Services

• United States
• Manufacturing

• Business Development, Entertainment Marketing

  • Aug 2006 - Apr 2008

  Burbank, CA • Worked in developing new business for a product placement agency working with Fortune 500 companies • Managed team of Account Managers to ensure clients’ needs were met daily and presented appropriate entertainment opportunities • Matched client target markets and campaigns to applicable media resources (Video Games, Television, Music and Film) and conducted pitches • Did outreach to Fortune 500 companies closing business with companies like The Chevron Corporation which was retained Show more • Worked in developing new business for a product placement agency working with Fortune 500 companies • Managed team of Account Managers to ensure clients’ needs were met daily and presented appropriate entertainment opportunities • Matched client target markets and campaigns to applicable media resources (Video Games, Television, Music and Film) and conducted pitches • Did outreach to Fortune 500 companies closing business with companies like The Chevron Corporation which was retained Show less



Pier 3 Entertainment

• Entertainment
• 1 - 100 Employee

• Creative Marketing Manager and Sales Associate

  • Jan 2006 - Aug 2006

  Redondo Beach, CA • Secured annual retained business from clients including Cadbury Adams, Zone Perfect and Airborne with revenues at $500k annually • Maintained relationships with major motion picture studios, production companies, television networks, video game publishers and record labels (i.e. Universal Pictures, Sony Pictures, Warner Bros. Studios, Mark Burnett Productions, ABC, CBS, EA, THQ, Ubisoft) through day-to-day contact on behalf of retained clients • Managed creative team tasked with… Show more • Secured annual retained business from clients including Cadbury Adams, Zone Perfect and Airborne with revenues at $500k annually • Maintained relationships with major motion picture studios, production companies, television networks, video game publishers and record labels (i.e. Universal Pictures, Sony Pictures, Warner Bros. Studios, Mark Burnett Productions, ABC, CBS, EA, THQ, Ubisoft) through day-to-day contact on behalf of retained clients • Managed creative team tasked with development of marketing projects • Developed sales strategy in order to bring in new business relationships, did outreach and responded to rfp’s Show less



Myspace

• United States
• Technology, Information and Internet
• 200 - 300 Employee

• Account Executive

  • Aug 2003 - Jun 2005

  Los Angeles, CA • As the first Inside Sales representative I created all systems and operations for the department including implementation of Salesforce as CRM • Prospected and closed 40 plus accounts taking revenues from $0 to $100k / month • Conceptualized, created, tested and optimized new advertising products such as Custom Profiles, Branded Communities, Featured Bands and Homepage Takeovers