Experience

Buy Me Once

• United Kingdom
• Retail
• 1 - 100 Employee

• Marketing & Brand Strategy Manager

  • Dec 2022 - Present

• Marketing Manager

  • Mar 2021 - Dec 2022

  Buy Me Once is a mission-led e-Commerce brand that is changing the way that people shop. We are driving a shift away from short-term buying, towards buying things that last. Through rigorous research, we find the longest-lasting products in the world. We’re not just looking to sell things, but want to turn our customers into stakeholders in our wider purpose.



stockinstore®

• Australia
• Technology, Information and Internet
• 1 - 100 Employee

• Marketing Manager

  • Oct 2019 - Mar 2021

  Retail technology unifying eCommerce and physical stores. Working with leading brands such as: Sportsgirl, Alice McCALL, Scanlan Theodore, Florsheim, Triumph, Guess, Kookai, T2, 2XU, Intersport and many more. As the Marketing Manager for stockinstore, I was in charge of the ideation and execution of the global marketing strategy. Working closely with the co-founders and sales team, I ran multi-channel marketing campaigns + assessed campaign performance, wrote and edited copy, managed and briefed agencies / freelancers, oversaw the marketing budget, PR outreach, assisted with inbound and outbound lead tactics and created engaging share-worthy content. I also worked on the asset creation for digital and print such as email marketing campaigns, website, case studies, flyers and trade show booth designs. I started off based in the Melbourne office and supported the team as we made the transition to remote working during the pandemic. By maintaining regular communication + organisation with the team a move back to London was facilitated and I worked entirely remotely thereafter. Show less



Rainbird (Textile House Pty Ltd)

• Australia
• Retail Apparel and Fashion
• 1 - 100 Employee

• Marketing Manager

  • Nov 2016 - Oct 2019

  Rainbird is a market leading Australian outdoor clothing company, specialising in Outdoor Clothing and Workwear. My role as Marketing Manager covered both the wholesale and direct to consumer marketing strategies utilising an innovative and strategic approach to propel the business forward and using creative storytelling to stand out from the crowd. I was successful in both growing the existing customer base and attracting a new target customer base. KEY ACHIEVEMENTS: - Led design and build of two eCommerce websites contributing to eCommerce sales growth of 40% in 2019. - Increased the ROI for the paid per click strategy resulting in over 33% of all eCommerce sales resulting from PPC. - Grew email subscriber list by 38% establishing a deeper engagement with the customer community, resulting in a significantly higher sale rate per email campaign sent. - Achieved consistent first page search engine results for the business through a tactical SEO strategy attributing to growth in both direct to consumer and wholesale arms of the business. - Drove growth across top wholesale accounts by building relationships with influential wholesale accounts, providing tailored marketing support to drive more sales of the Rainbird brands for them in-store and online. - Managed and rolled out new branding launch resulting in a much stronger and consistent brand presence. - Awarded the annual company award for excellence in 2018. Show less



Eco Outdoor Group

• Australia
• Wholesale Building Materials
• 1 - 100 Employee

• Account Manager

  • Apr 2015 - Nov 2016

  Specialists in supplying innovative and unique exterior surface treatments for residential and commercial projects used by top Australian Architects and Interior Designers. Specialists in supplying innovative and unique exterior surface treatments for residential and commercial projects used by top Australian Architects and Interior Designers.



Aspiire

• Melbourne, Victoria, Australia

• Marketing Assistant

  • Jun 2014 - Apr 2015

  Financial Services and Mortgage Broking business. Created and implemented tactical marketing initiatives to grow brand awareness and inbound lead generation. Financial Services and Mortgage Broking business. Created and implemented tactical marketing initiatives to grow brand awareness and inbound lead generation.



QUAY

• United States
• Apparel & Fashion
• 100 - 200 Employee

• Marketing Assistant

  • Sep 2013 - May 2014

  Australia’s leading sunglasses brand that has collaborated with the likes of Kylie Jenner, Lizzo & Jennifer Lopez. - Contributed 21% sales growth managing the eCommerce channel and grew Instagram following by over 280%. - Assisted with securing expansion into UK market (Topshop) through involvement in sales presentations and pitches. - Created and wrote social media content and organised product photography Australia’s leading sunglasses brand that has collaborated with the likes of Kylie Jenner, Lizzo & Jennifer Lopez. - Contributed 21% sales growth managing the eCommerce channel and grew Instagram following by over 280%. - Assisted with securing expansion into UK market (Topshop) through involvement in sales presentations and pitches. - Created and wrote social media content and organised product photography



WHISTLES

• United Kingdom
• Retail Apparel and Fashion
• 100 - 200 Employee

• Marketing & Web Assistant Intern

  • May 2013 - Jul 2013

  Contemporary women's fashion, accessories and shoes brand. - Contributed to the analysis and reporting of the social media performance - Wrote the copy for all Twitter updates - Assisted with product selection, layout and copy writing of weekly eDM sent to 100,000 subscribers - Helped with affiliate marketing email send outs, supplying ideation for engaging ways to communicate brand message to new and existing consumers. Worked on SEO strategy optimisation and reporting - Coordinated & attended bi-weekly eCommerce photoshoots + model casting and managed relevant invoice payments Show less



Diesel

• Apparel & Fashion
• 700 & Above Employee

• Events Assistant Intern

  • May 2012 - May 2012



HGA Group

• United Kingdom
• Retail
• 1 - 100 Employee

• Marketing and Design Assistant

  • Jan 2011 - Jan 2012

  Worked on the in-house fashion brand 18 AND EAST - stocked in New Look, Peacocks and Monsoon. - Supported with the roll out of the seasonal integrated marketing plan for newly launched business - Created and wrote tailored content for use across Facebook, Instagram, Twitter, blog + website - Provided up to date imagery and product information to stockists: New Look & Peacocks - Contributed to ensuring a positive relationship was maintained to help achieve wholesale sales targets - Organised seasonal look book photoshoots (styling, location, models, make-up + photographers) - Worked with external PR company securing editorials in Grazia and other celebrity endorsements - eCommerce management - user experience journey, design updates, customer service enquiries - Worked on specification packs for factories, attended fit sessions throughout production Show less



London Fashion Week

• London, United Kingdom

• London Fashion Week Team Leader

  • Feb 2010 - Sep 2010