Catherine Marsh
Brand Strategist at Zambezi, LLC- Claim this Profile
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Bio
Credentials
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Final Cut Pro X 10.4.4 Essential Training
LinkedInDec, 2019- Nov, 2024 -
Focus on Self: Exploring Personal Leadership and Development
Roy GroupMar, 2015- Nov, 2024 -
Opportunity in Conflict: Engaging Difficult Conversations
Roy GroupMar, 2015- Nov, 2024 -
The Leader's Discipline: A Coaching Approach to Leadership
Roy GroupMar, 2015- Nov, 2024 -
AdWords Advertising: Search, Display, Video, Mobile, Shopping
Google PartnersJul, 2018- Nov, 2024 -
AdWords Fundamentals
Google PartnersJul, 2018- Nov, 2024 -
Google Analytics
Google PartnersJul, 2018- Nov, 2024 -
Mobile Sites
Google PartnersJul, 2018- Nov, 2024 -
EGUMPP Basic Certification of Achievement
Electronic Grammar Usage Mechanics Proficiency Program
Experience
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Zambezi
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United States
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Advertising Services
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1 - 100 Employee
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Brand Strategist
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Dec 2021 - Present
Work across brand, comms, and social strategy for these brands, campaigns, and pitches: Shark FlexStyle Product Launch, California Pizza Kitchen, Under Armour, TaylorMade, UKG, Traeger Grills, Health-Ade Kombucha, Bridgestone & Firestone Direct. I also write monthly culture pieces for Zambezi's newsletter BITES and help with Zambezi's Social Scoop, a bi-weekly social update. Work across brand, comms, and social strategy for these brands, campaigns, and pitches: Shark FlexStyle Product Launch, California Pizza Kitchen, Under Armour, TaylorMade, UKG, Traeger Grills, Health-Ade Kombucha, Bridgestone & Firestone Direct. I also write monthly culture pieces for Zambezi's newsletter BITES and help with Zambezi's Social Scoop, a bi-weekly social update.
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Giant Spoon
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United States
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Advertising Services
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100 - 200 Employee
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Junior Strategist
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Aug 2021 - Nov 2021
- Worked on the NBC account - Helped create briefs, reports, and conduct secondary research - Worked on the NBC account - Helped create briefs, reports, and conduct secondary research
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Zambezi
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United States
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Advertising Services
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1 - 100 Employee
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Brand Strategy Intern
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Jun 2021 - Jul 2021
- Worked on a new business client - Helped provide qualitative and quantitative research - Worked on UKG and Traeger - Provided competitive landscape research - Helped craft creative briefs - Wrote an article for the Bites Monthly Newsletter - Worked on a new business client - Helped provide qualitative and quantitative research - Worked on UKG and Traeger - Provided competitive landscape research - Helped craft creative briefs - Wrote an article for the Bites Monthly Newsletter
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two things ✌️
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United States
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Advertising Services
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1 - 100 Employee
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Associate Strategist
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Jun 2021 - Jul 2021
- Helped execute qualitative research: interview screeners, gathering interview participants, one-on-one interviews - Provide insights and helped to craft creative briefs and territories - Worked on providing competitive and landscape research - Gathered and analyzed secondary and syndicated research - Helped execute qualitative research: interview screeners, gathering interview participants, one-on-one interviews - Provide insights and helped to craft creative briefs and territories - Worked on providing competitive and landscape research - Gathered and analyzed secondary and syndicated research
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The Escape Pod
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United States
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Advertising Services
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1 - 100 Employee
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Strategy Intern
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Jun 2020 - Aug 2020
- Worked on the strategy for a new client pitch - Gathered insights through primary and secondary research for various client recommendations, decks, and projects - Conducted competitive research analyses for various brands - Helped provide social listening insights and social recommendations - Worked on the strategy for a new client pitch - Gathered insights through primary and secondary research for various client recommendations, decks, and projects - Conducted competitive research analyses for various brands - Helped provide social listening insights and social recommendations
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Johnson, Mirmiran & Thompson
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United States
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Civil Engineering
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700 & Above Employee
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Administrative Assistant
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Feb 2019 - Jun 2019
- Handled organizational management of various office needs - Prepare and manage expense reports - Handle scheduling/preparation for various business trips - File documents, deliver and ship mail - Assist in planning meetings for the office - Prepared business and company letters - Handled organizational management of various office needs - Prepare and manage expense reports - Handle scheduling/preparation for various business trips - File documents, deliver and ship mail - Assist in planning meetings for the office - Prepared business and company letters
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Citizen Discourse
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Austin, Texas Area
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Marketing Consultant
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Jan 2019 - Mar 2019
- Helped with marketing strategy and message for the launch of the Celebrate Community event - Designed marketing collateral and social posts - Was the point of contact with vendors - Assisted the CEO in event preparation, logistics and on ground support event and SXSW EDU expo - Helped with marketing strategy and message for the launch of the Celebrate Community event - Designed marketing collateral and social posts - Was the point of contact with vendors - Assisted the CEO in event preparation, logistics and on ground support event and SXSW EDU expo
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ATX LED Consultants, Inc.
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Austin, Texas Area
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Marketing Manager/Consultant
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Jul 2017 - Feb 2019
- Responsible for managing all marketing activities within the company: website management, product promotions and campaigns, email campaigns, marketing/sales reports, customer and distributor research, competitive analyses - Manage company strategy, overall and for major product segments and target market applications for PoE lighting - Created and managed the company’s AdWords campaign - Conduct industry trends and target market applications for PoE and floodlight markets - Support business development by finding and creating relationships with distributors - Create, edit, and distribute product specific marketing collateral – product specific slick sheets, application notes, product descriptions, product photos, data sheets, product pricing, and sales reports
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Rheinhessen IHK Chamber of Commerce and Industry
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Mainz, Rhineland-Palatinate, Germany
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International Relations Marketing and Communications Consultant
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Apr 2018 - May 2018
- Translate, edit, and provide input to better target an English-speaking audience to increase business in the Rheinhessen region - Created a social engagement marketing strategy and guide (Twitter, Facebook, and LinkedIn) - Edited the Rheinhessen business location presentation to help attract more new business - Attended, assisted in setting up, and helped promote events: Brexit: Affects on Germany and the EU , Conducting Business in Luxemburg, Women’s Business Luncheon, - Conducted research to put together reports for German emigration and tech start ups
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PoE Texas
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United States
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Computer Networking Products
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1 - 100 Employee
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Marketing Manager and Strategist
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Aug 2016 - Jul 2017
- Responsible for managing all marketing strategy for major product segments and target market applications for Power-over-Ethernet markets: networking, Wi-Fi, VoIP, video surveillance, digital signage, access control, LED lighting - Designed e-mail campaigns for customer lists, product and company updates, product promotions - Helped to craft and implement the transition of the brand name change (formally WiFi-Texas) and business development - Developed marketing collateral for product-specific slick sheets, application notes, training webinars, blogs and social media posts - Worked with managing and improving the company’s AdWords performance - Planned and project-managed presence at tech trade shows in 2017: Digital Signage Trade Show (DST) and International Security Convention (ISC) - Provided marketing support to business development and channel sales activities: distributor relations, inventory reports, sales reports, shipping
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LatinWorks
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United States
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Advertising Services
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1 - 100 Employee
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Strategic Planning Intern
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Jun 2016 - Aug 2016
- Conducted and analyzed primary and secondary research for clients: Mountain Dew, Target, Colgate, Lowes, and POST cereals, Ally Auto, and Lenovo - Gathered insights from data to create strategies, reports, briefs, and presentations for advertising campaigns and account planning team members - Conducted research and presented the initial findings and ideas to the client for Giovani Dos Santos digital campaign - Conducted research and presented the initial finding and ideas for Giovani Dos Santos “Refreshing Kick in Every Bottle” Mountain Dew digital campaign - Analyzed and created consumer report on attitudes, thoughts, and feelings towards Colgate - Created competitive analysis for Lenovo
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Texas Christian University
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United States
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Higher Education
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700 & Above Employee
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Athletics Marketing Intern
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Sep 2015 - Apr 2016
- Worked with multiple athletic programs and events at TCU - Tasks included: promoting TCU athletics before and during games, helping set up for the games, help prep in-game promotions/tables, and finding participants for in-game promotions - Worked with multiple athletic programs and events at TCU - Tasks included: promoting TCU athletics before and during games, helping set up for the games, help prep in-game promotions/tables, and finding participants for in-game promotions
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Splash Media
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Advertising Services
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1 - 100 Employee
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Social Media Intern
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Jun 2014 - Jul 2014
- Monitored social media metrics and engagement using Spredfast for clients: Cirro Energy, Pegasus, Tiger Ltd., Reveric, Rupari Food Services, Tony Roma Ribs, No Magic, Stevens Transport, Paradigm - Presented online Facebook and Twitter social media content (SMC) ideas for a Cirro Energy online campaign “Deep in the Heart of Cirro” and Pegasus “Breaking Bank” - Created online competitive reports for Pegasus and Tigers Ltd. - Created weekly and monthly social content plans - Monitored social media metrics and engagement using Spredfast for clients: Cirro Energy, Pegasus, Tiger Ltd., Reveric, Rupari Food Services, Tony Roma Ribs, No Magic, Stevens Transport, Paradigm - Presented online Facebook and Twitter social media content (SMC) ideas for a Cirro Energy online campaign “Deep in the Heart of Cirro” and Pegasus “Breaking Bank” - Created online competitive reports for Pegasus and Tigers Ltd. - Created weekly and monthly social content plans
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Fort Worth Hispanic Chamber of Commerce
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United States
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Non-profit Organizations
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1 - 100 Employee
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Marketing Intern
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Oct 2013 - Apr 2014
- Conducted research and created reports for legislative support, chamber membership, event participation - Helped gather, update, and maintain various chamber certification requests - Create, write, and edit promotional marketing collateral: monthly newsletter, welcome packet, sponsorship packet, and membership packet - Gather and track metrics such as attendance, response, thoughts and feedback from various events - Conducted research and created reports for legislative support, chamber membership, event participation - Helped gather, update, and maintain various chamber certification requests - Create, write, and edit promotional marketing collateral: monthly newsletter, welcome packet, sponsorship packet, and membership packet - Gather and track metrics such as attendance, response, thoughts and feedback from various events
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McGarrah Jessee
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United States
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Advertising Services
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100 - 200 Employee
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Advertising Intern
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Jan 2012 - May 2012
- Supported various projects in the firm and working alongside the Creative and PR Divisions on advertising campaigns - Attended strategy meetings and creative briefings with the planning team and clients: Whataburger, Frost Bank, and Haggar, Bluebonnet, Rain-X - Assisted in research for projects and campaigns - Reviewed photographer and illustrator portfolios - Supported various projects in the firm and working alongside the Creative and PR Divisions on advertising campaigns - Attended strategy meetings and creative briefings with the planning team and clients: Whataburger, Frost Bank, and Haggar, Bluebonnet, Rain-X - Assisted in research for projects and campaigns - Reviewed photographer and illustrator portfolios
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Education
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2019 - 2021
VCU Brandcenter
Master's of Science, Branding/Strategy -
2012 - 2016
Texas Christian University
BS Major in Strategic Communication and Dual Minor in Psychology of Leadership and Business, Integration -
2008 - 2012
Westlake High School
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