Catherine Marquand
VP, Data and Content Services at Sitation- Claim this Profile
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Bio
Brad Benton
I had the good fortune of working with Catherine as her affiliate manager for both Renfro Corporation and Furnitureland South. She is what I wish all client contacts would be. She is quick witted, incredibly smart, and responsive to ideas. I firmly believe any organization is better off having Catherine as a part of their team. I hope to work with her again in the future.
Joseph Arcos
I have worked closely with Catherine during her time at Renfro, as well as her tenure at Furnitureland South. She is an exceptional digital strategy expert, always looking for ways to push the needle from a top level. As an employee at an agency, I work with my fair share of contacts, but Catherine has always been one of my favorites. Personable, yet incredibly sharp and insightful in all the ways that count. I would work with her again in a heartbeat.
Brad Benton
I had the good fortune of working with Catherine as her affiliate manager for both Renfro Corporation and Furnitureland South. She is what I wish all client contacts would be. She is quick witted, incredibly smart, and responsive to ideas. I firmly believe any organization is better off having Catherine as a part of their team. I hope to work with her again in the future.
Joseph Arcos
I have worked closely with Catherine during her time at Renfro, as well as her tenure at Furnitureland South. She is an exceptional digital strategy expert, always looking for ways to push the needle from a top level. As an employee at an agency, I work with my fair share of contacts, but Catherine has always been one of my favorites. Personable, yet incredibly sharp and insightful in all the ways that count. I would work with her again in a heartbeat.
Brad Benton
I had the good fortune of working with Catherine as her affiliate manager for both Renfro Corporation and Furnitureland South. She is what I wish all client contacts would be. She is quick witted, incredibly smart, and responsive to ideas. I firmly believe any organization is better off having Catherine as a part of their team. I hope to work with her again in the future.
Joseph Arcos
I have worked closely with Catherine during her time at Renfro, as well as her tenure at Furnitureland South. She is an exceptional digital strategy expert, always looking for ways to push the needle from a top level. As an employee at an agency, I work with my fair share of contacts, but Catherine has always been one of my favorites. Personable, yet incredibly sharp and insightful in all the ways that count. I would work with her again in a heartbeat.
Brad Benton
I had the good fortune of working with Catherine as her affiliate manager for both Renfro Corporation and Furnitureland South. She is what I wish all client contacts would be. She is quick witted, incredibly smart, and responsive to ideas. I firmly believe any organization is better off having Catherine as a part of their team. I hope to work with her again in the future.
Joseph Arcos
I have worked closely with Catherine during her time at Renfro, as well as her tenure at Furnitureland South. She is an exceptional digital strategy expert, always looking for ways to push the needle from a top level. As an employee at an agency, I work with my fair share of contacts, but Catherine has always been one of my favorites. Personable, yet incredibly sharp and insightful in all the ways that count. I would work with her again in a heartbeat.
Credentials
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Skills Assessment - Workflow Essentials Certification
SalsifyApr, 2022- Nov, 2024 -
Skills Assessment - Salsify Foundations Certification
SalsifyJan, 2022- Nov, 2024 -
Syndication Proficiency
SalsifySep, 2021- Nov, 2024 -
Skills Assessment - PIM Certification
SalsifyJan, 2021- Nov, 2024
Experience
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Sitation
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United States
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IT Services and IT Consulting
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1 - 100 Employee
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VP, Data and Content Services
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Sep 2021 - Present
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Director Of Retail Services
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Oct 2019 - Sep 2021
eCommerce Consultant specializing in digital merchandising. digital marketing, and data management. Focusing on creating, managing, and optimizing PIM taxonomy, collecting, creating and publishing product content, and delivering an outstanding site search experience to customers.
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Furnitureland South, Inc
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United States
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Retail
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300 - 400 Employee
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Director of Ecommerce
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2018 - 2019
Charged with creating differentiated strategies and growing online sales for two owned ecommerce platforms. Responsible for supporting functions including digital advertising, and affiliate programs, SEO, and UX. Working cross-functionally to overhaul supporting operational programs including enterprise efforts such as: Product Information Management and Shipping Logistics.• Reporting to CEO and Co-Owner, leading all corporate product data operations initiatives and direct-to-consumer eCommerce. • Manage a team of 10 and lead cross-functional functions including customer support, logistics, and IT.• Led Marketing and SEO plans to diversify two platforms: one supporting lead-generation to brick-and-mortar retail, one supporting ecommerce pure-play offering both goods and services.• Spearhead Product Information Management (PIM) review, implementation, and team development.• Create and manage a custom PIM product model to support custom furniture including: independent vendor portal, 200+ product attributes, 800+ brands, 600k+ SKUs.• Create and implement affiliate program to support in-store and online sales growth.• Manage and lead Paid Search strategies – annual budget of $850K
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Renfro Brands
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Textile Manufacturing
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400 - 500 Employee
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Director of eCommerce and Retail Direct
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2013 - 2018
• Accountable for direct to consumer (DTC), direct retail, B2B growth, and P/L • Recognized for DTC strategy shift and leveraging small budgets with large ROI • Created data-driven media strategy yielding 120%+ ROI • Spearheaded the launch of 2 DTC websites within 12 months (including kbellsocks.com)• Strategized and led the launch of initial brick-and-mortar retail presence • Developed short-term and long-term growth strategies, including milestone targets by month • Led cross-functional projects to improve support processes and operational functions
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Raymond James
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United States
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Financial Services
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700 & Above Employee
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Auditor II
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2011 - 2012
Develop project plans and led audit teams of 3-6 Experience reviewing audit observations and results with Regulators Specialty areas include: financial and accounting based risk analysis Develop project plans and led audit teams of 3-6 Experience reviewing audit observations and results with Regulators Specialty areas include: financial and accounting based risk analysis
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Wells Fargo
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United States
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Financial Services
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700 & Above Employee
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Senior Auditor
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2010 - 2011
Develop project plans and led audit teams of 3-6 Experience reviewing audit observations and results with Regulators Specialty areas include: securities trading and IPOs, bank-owned asset risk reviews, anti-money laundering Develop project plans and led audit teams of 3-6 Experience reviewing audit observations and results with Regulators Specialty areas include: securities trading and IPOs, bank-owned asset risk reviews, anti-money laundering
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Education
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Wake Forest University School of Business
Master of Business Administration (M.B.A.), MBA -
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Appalachian State University
BSBA, Management, International Business, Dance -
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Wake Forest University
Master of Business Administration - MBA
Community
