Catherine Farkas Rodriguez

Business Consultant Jr. at AdQuiver
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Contact Information
us****@****om
(386) 825-5501
Location
Santa Cruz de Tenerife, Canary Islands, Spain, ES
Languages
  • Español Native or bilingual proficiency
  • Inglés Full professional proficiency

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Credentials

  • Certificado Profesional de Análisis de Datos
    Google Career Certificates
    Jan, 2023
    - Nov, 2024
  • Business Intelligence: Análisis de datos para la toma de decisiones
    Sociedad de Promoción Económica de Gran Canaria (SPEGC)
    Jun, 2021
    - Nov, 2024
  • Negociación Internacional y Digitalización
    PROEXCA - GOBIERNO DE CANARIAS
    Jan, 2021
    - Nov, 2024
  • Promoción, Gestión y Consultoría de la Innovación
    Fundación General de la Universidad de La Laguna
    Nov, 2020
    - Nov, 2024
  • Advanced Excel Course/ Curso Avanzado de Excel
    Fundación General de la Universidad de La Laguna
    Oct, 2020
    - Nov, 2024
  • Promoción, Gestión y Consultoría Digital
    Fundación General de la Universidad de La Laguna
    Oct, 2020
    - Nov, 2024
  • Introducción al Procesamiento de Datos
    Sociedad de Promoción Económica de Gran Canaria (SPEGC)
    Jun, 2020
    - Nov, 2024
  • Power BI for Marketers
    LinkedIn
    Apr, 2020
    - Nov, 2024
  • Google Analytics for Beginners
    Google Digital Academy
    Sep, 2020
    - Nov, 2024

Experience

  • AdQuiver
    • Spain
    • Advertising Services
    • 1 - 100 Employee
    • Business Consultant Jr.
      • Aug 2021 - Present

      Depending on the business needs, my responsibilities could switch from the Business Consultant role to the Data Analytics area: • Planning, execution and monitoring Data-Driven Marketing and Big Data projects. Communication bridge between the client and the data team. • Dashboard creation: data modelling, KPIs definition and canvas design with PowerBI. • Maintenance of dashboards (data validation). Solving technical PowerBI issues. • Use of Business Intelligence tools for data analysis such as SQL or Python (pandas library and matplotlib with Jupyter Notebook). • Market research: evaluate the viability of developing new products. MVP proposals. • Reporting and presentations intended for stakeholders. Able to translate technical concepts to non-technical audiences. Show less

  • Fuller, Smith & Turner
    • United Kingdom
    • Food & Beverages
    • 700 & Above Employee
    • Assistant Manager
      • Mar 2017 - Aug 2018

      Management and organization of private events for companies in a busy pub in central London. Stock and inventory control through the use of Excel. Excellent English level (writing and speaking) and communication skills due to constant interaction with clients in person and via email. Management and organization of private events for companies in a busy pub in central London. Stock and inventory control through the use of Excel. Excellent English level (writing and speaking) and communication skills due to constant interaction with clients in person and via email.

  • Hotel Marylanza Suites & Spa
    • Santa Cruz de Tenerife Area, Spain
    • Administrative Assistant
      • Jan 2016 - Aug 2016

      Data collection and documentation for new registrations and client portfolio management. Implementation of a strategic marketing plan to achieve new customers and maintain excellent relationship with current clients. Responsible for the reception of the gym, spa and wellness area. Data collection and documentation for new registrations and client portfolio management. Implementation of a strategic marketing plan to achieve new customers and maintain excellent relationship with current clients. Responsible for the reception of the gym, spa and wellness area.

  • Sheraton Hotels & Resorts
    • United States
    • Hospitality
    • 700 & Above Employee
    • Marketing Assistant
      • Nov 2015 - Jan 2016

      Implementation of marketing strategies with the aim of increasing the amount of costumer and, also establishing a strong communication channel through social media channels and email marketing. Responsible for the reception, reservations and multiple administrative tasks. Implementation of marketing strategies with the aim of increasing the amount of costumer and, also establishing a strong communication channel through social media channels and email marketing. Responsible for the reception, reservations and multiple administrative tasks.

  • Fuller, Smith & Turner
    • United Kingdom
    • Food & Beverages
    • 700 & Above Employee
    • Hospitality Industry
      • Dec 2013 - Aug 2015

      Performance of different positions in the hospitality industry: receptionist, bartender and waitress at various establishments. Responsible for opening and closing the premises, till and customer service. This experience has helped to enhance my level of English and also, to improve my performance in a multicultural environment having a strong influence on my team worked skills. Performance of different positions in the hospitality industry: receptionist, bartender and waitress at various establishments. Responsible for opening and closing the premises, till and customer service. This experience has helped to enhance my level of English and also, to improve my performance in a multicultural environment having a strong influence on my team worked skills.

  • Manzana Publicidad/ Onda 7 Radio Tenerife
    • La Laguna, Tenerife, Spain
    • Local radio broadcaster
      • Sep 2013 - Nov 2013

      Broadcast local news and daily information on Onda 7 Tenerife radio station in a morning program. Afterwards, carry out production tasks such as finding topics of interest to the program and contacting different guests. Broadcast local news and daily information on Onda 7 Tenerife radio station in a morning program. Afterwards, carry out production tasks such as finding topics of interest to the program and contacting different guests.

  • Metropolitano de Tenerife S.A.
    • San Cristobal de La Laguna, Tenerife.
    • Marketing & Communication Assistant
      • Mar 2013 - Jun 2013

      Assist in the daily efforts of the Department of Communication and Public Relations: upload the Intranet daily news, conducting elements that convey actions carried out by the company, attending events and press conferences. Assist in the daily efforts of the Department of Communication and Public Relations: upload the Intranet daily news, conducting elements that convey actions carried out by the company, attending events and press conferences.

Education

  • University of Leeds
    MSc Consumer Analytics & Marketing Strategy, Data Analytics and Marketing
    2018 - 2019
  • Escuela de Organización Industrial
    Digital Marketing Course
    2020 - 2021
  • Universidad de La Laguna
    Journalism, Mass Communication/Media Studies
    2009 - 2013

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