Catherine Brown

Senior Marketing Specialist at Skipton Building Society
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Location
Barrowford, England, United Kingdom, UK

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Rik Andrews

Making things happen is the phrase that comes to mind when I think about Cat. I’ve had the pleasure of knowing Cat for over three years, during which time we’ve worked together on establishing the award winning Real Life Lending proposition. Above all, I am impressed with Cat’s ability to always be enthusiastic and positive whatever is thrown at her . And, of course, her natural creativity. Cat would be a true asset for any positions requiring an ambitious marketing professional with a creative mindset and comes with my heartfelt recommendation.

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Experience

    • United Kingdom
    • Financial Services
    • 700 & Above Employee
    • Senior Marketing Specialist
      • Jul 2022 - Present

      B2B Marketing Specialist and Integrated Campaign Manager

    • Marketing Campaign Manager
      • Feb 2018 - Jul 2022

    • Marketing Projects Consultant
      • Mar 2017 - Feb 2018

      Managing all projects and initiatives with marketing requirements.

    • Intermediaries Senior Marketing Assistant
      • May 2016 - Mar 2017

      - Full management of industry events calendar including 40+ annual events- Building relationships with Key Lending Partners- Booking and implementing online and offline media plans- Email comms- Management of social media platforms for Twitter & Linkedin- Delivery of all marketing collateral to promote proposition- Sourcing, design and distribution of all promotional stock and merchandise - Campaign management - Organise photoshoot for creative - Integrated marketing communication plan - Campaign evaluation - Delivery of award campaigns - Management and maintenance of budgets- Organise marketing and commercial work offsite’s for christmas, summer and team building events. Show less

    • Retention Marketing Assistant
      • Nov 2013 - Apr 2016

      Working within the Retention Team which is part of the Marketing Communications team in Marketing, working on Direct mail and Maturities. The team looks after a majority of the Direct Mail that is sent out to customers, and also more transactional communications.

    • Events Manager and part of trustee board for Wil's Wishes
      • Oct 2015 - Present

      I set up Wil's Wishes as a non-profit to raise awareness of bowel cancer in young people, help local families touched by terminal illness and to aid financially the education and development needs of underprivileged children. - Event manager of annual Wil’s Wishes Charity Ball (500 attendees) - Tracking of income and expenditure - Responsibility for allocation of donations - Design of brand and promotional literature - Raise public awareness through social media. I set up Wil's Wishes as a non-profit to raise awareness of bowel cancer in young people, help local families touched by terminal illness and to aid financially the education and development needs of underprivileged children. - Event manager of annual Wil’s Wishes Charity Ball (500 attendees) - Tracking of income and expenditure - Responsibility for allocation of donations - Design of brand and promotional literature - Raise public awareness through social media.

    • Hong Kong
    • Real Estate
    • 1 - 100 Employee
    • Marketing and PR Intern
      • Jul 2011 - Jan 2012

      Working along side Mary Portas and her team. Helped launched Mary's brand and first collection at House of Fraser Oxford St. Working as an assistant in the PR department and holding press days for brands such as Matalan, Clarks, Havianans, Swarovski, Acne, Radley and Westfields. Working along side Mary Portas and her team. Helped launched Mary's brand and first collection at House of Fraser Oxford St. Working as an assistant in the PR department and holding press days for brands such as Matalan, Clarks, Havianans, Swarovski, Acne, Radley and Westfields.

    • Australia
    • Software Development
    • Marketing Intern
      • Jan 2011 - Jul 2011

      Working at Diesel Head Office alongside the Marketing team my role was to manage & co-ordinated a variety of events from catwalk shows to in-store events. This also involved casting, sourcing and managing models. I managed the social media including content creation, research & analytics. I worked along side and co-ordinated the Graphic Designer to produce work to time and on brief from campaign materials to event invites. Cross-functional daily communication at all levels including senior management, Management of external relationships with Diesel HQ, partners & suppliers. My role also including creating the competitor & market analysis for senior members of management, and tracking stats on best sellers and underperforming stock. Day-to-day logistics including cars, couriers and mail outs. Show less

Education

  • The Institute of Direct and Digital Marketing
    Postgraduate Diploma in Direct and Digital Marketing
    2014 - 2015
  • University of East London
    Bachelor’s Degree, Fashion Design, Fashion Management and Marketing
    2009 - 2013
  • Nelson and Colne College
    A Levels, Textiles (B), Photography (B), Media (C)
    2007 - 2009

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