Experience

DSA UAE

• United Arab Emirates
• Government Relations Services
• 1 - 100 Employee

• Head of Partnerships

  • Nov 2022 - Present

  Promoting partnerships and fostering business in the UAE. Speak to me about expanding your direct selling brand in the UAE. The Direct Selling Association UAE is the only national trade association representing direct selling in the UAE and MENA region and a proud Silver Member of the WFDSA (World Federation of Direct Selling Association). Since 2012, DSA UAE represents one of the major socioeconomic forces in the region building a highly rewarding platform, through which we provide a unified voice to engage with public and private stakeholders and other bodies, locally and internationally.



TalentintheCloud International

• Mauritius
• Staffing and Recruiting
• 1 - 100 Employee

• Senior Associate, Digital Banking

  • Sep 2021 - Nov 2022

  TalentintheCloud is a specialist Executive Search firm in the FinTech and Payments sector across EMEA. Headquartered in Mauritius with offices in London and Cape Town. Our deep market expertise and the talent we have hired for our customers have significantly contributed to generating over $600m in funding, created over 20 multi-millionaires, helped Fintech’s expand across 22 countries, and gave women a true voice in the sector. Our practice areas include: Lending Payments DeFi & Digital Currency Neo Banks / Challenger Banks Embedded Finance Open Banking Specific Roles That We Cover: Executive (CEO, CFO, COO, CIO, CTO, CMO, CISO, CCO) Commercial - Business Development Managers & New Business Development Directors Group Managers, Group Directors, Managing Directors, VP’s Business Services, HR Managers, Finance Managers, Operations Managers, Marketing Exec’s Technology – AI, Machine learning, Robotics, Developers, (Senior Managers) Fraud / Regulatory and Risk Experts We offer specialist leadership search services across emerging markets. We help business leaders hire senior and middle management leaders across the FinTech & Payments sector. To see how we can help you expand your FinTech, you can contact me at catherine@talentinthecloud.io or +27 61 372 8571.


Cape Town International Convention Centre
• South Africa
• Hospitality
• 100 - 200 Employee
• Business Development Executive

  • Aug 2019 - Aug 2021


Bowmans (Law Firm)

• South Africa
• Law Practice
• 100 - 200 Employee

• Events Consultant

  • Dec 2018 - Jul 2019

  Joined one of the top law firms in Africa, Bowmans, as part of the business development team as an events consultant. Responsibilities included providing day to day support to the marketing and communications team in the form of assisting with managing events (Cape Town and Durban), as well as undertaking general marketing administration. Areas included: Marketing and Communications; Event Planning and Production; Event Administration; Supplier Management; General Administration; Finance Administration and Relationship Building to support the BD team.



Clarion Events

• United Kingdom
• Events Services
• 400 - 500 Employee

• Event Manager

  • Jan 2018 - Nov 2018

  I am responsible for event managing and business development for African Real Estate and Infrastructure Summit. Responsibilities include: - Financial viability to produce high quality events that will meet the commercial goals of exhibitors, sponsors and delegate attendees. - Determining the success of an event with regard to the revenue generation, budget control, product team management and motivation, correct marketing messages, suitable workshop content and ultimately meeting or exceeding contribution. - Event project management: Running of all product meetings, sales meetings and motivate team members. Key stakeholder engagement, negotiation and management – contract management. - Ensure profitability of events – creating event budgets and keeping overall costs in control. - I scope out opportunities for business development and partnerships within the portfolio, identify new routes to develop brand extension - Provide post event analysis and defining strategic goals going forward for the relevant departments and for the event overall - Reporting:- Accurately forecasts , including ,accurate weekly and monthly reports and final event reports - Drive market research and content development working closely with production team. - Operations: I work closely with our operations team to ensure the best exhibitor, sponsor and delegate customer experience will be delivered on event days. - Partnership development and key account management: Sponsorship, Exhibitions and delegate sales: I develop a campaign strategy in collaboration with the sales team support to identify and secure financial sponsorship from commercial organisations. - Marketing: I work closely with the marketing team to ensure effective campaigns are put in place and executed as well as supervise marketing messaging for all promotional literature



Frost & Sullivan

• United States
• Business Consulting and Services
• 700 & Above Employee

• Marketing & Events Business Development Executive, Africa

  • Mar 2017 - Dec 2017

  I recently rejoined the global growth consultancy, Frost & Sullivan, back in Cape Town as they were seeking to appoint a seasoned Events and Marketing Executive with a strong focus on business development. With my true passion to create and execute innovative corporate events and marketing, this was a fantastic opportunity allowing for a creative and corporate platform to run both the companies flagship events program - Growth Innovation & Leadership Summit, as well as other roadshows and events throughout the year. The role offers strong focus on sponsorship acquisitions and relationship development in the Corporate Events Marketing Division. I work closely with key industry players with scope to move across global locations. Key Responsibilities Include:  Overall responsibility to assist on running the day to day operational planning of our events for Africa including but not limited to annual events planning, take in quotations from preferred service providers, working on budgets, review new features in events that we should take into consideration  Our global flagship event Growth Innovation & Leadership (GIL) Africa is the largest 1 day event operating annually with quarterly Thought Labs which are key events for this role to plan, executive and support from hard costs and events execution, delegate uptake, review of speakers and co work on sponsorship partners.  I review sponsorship prospects and create and deliver on sponsor material and campaigns.  My focus is on successful delivery of each event, leading up to and execution of event. Internal as well external stakeholder relation.



Cape Town Club

• South Africa
• Entertainment Providers
• 1 - 100 Employee

• Events Manager

  • Oct 2014 - Feb 2017

  Managing of all events within the club: both external client event bookings as well as internal club events - internal event development, production and delivery of projects from proposal right up to delivery. Managing the event calendar and generating event proposals Delivering events on time, within budget, with an aim to exceed expectations. Setting, communicating and maintaining timelines and priorities on every project. Communicating, maintaining and developing client relationships surrounding all aspects of the event. Managing supplier relationships Meetings with clients to propose event ideas, secure sponsorship and negotiate on P&Ls Managing operational and administrative functions to ensure specific projects are delivered efficiently Providing leadership, motivation, direction and support to my team Being responsible for all project budgets from start to finish. Ensuring excellent customer service and quality delivery Generation of quotations, invoicing and following up of all payments/ outstanding payments Liaising with F&B manager on pricing structures Design and build production, AV, financial management and technical coordination, banqueting management, oversight of participation, pre-event and onsite logistics Working collaboratively with various conference coordinators and events managers for a number of blue chip companies General office work to support the overall operation of the events department and delegation of certain tasks. Ability to work on multiple projects concurrently, adhering to strict deadlines. Updating social media platforms - Facebook, Twitter etc. Maintaining event collateral and updating of database of events Evaluating the success of internal events and help making recommendations for future activities and events.



The Leading Hotels of the World

• United States
• Hospitality
• 200 - 300 Employee

• Associate Manager, Events - EMEA

  • Jul 2013 - 2014

  The Leading Hotels of the World is a prestigious luxury hospitality organisation representing the world’s finest hotels and resorts. Headquartered in New York City, the company maintains offices in 22 cities around the globe and represents over 450 luxury hotels. Formed in 1928 by an entrepreneurial group of forward-thinking Europeans, The Leading Hotels of the World, Ltd. was initially known as The Luxury Hotels of Europe and Egypt, representing 38 hotels with approximately 9,000 rooms and suites. Today, with more than 450 members in 80 countries, The Leading Hotels of the World offers the largest collection of luxury hotels, resorts and spas -- from grand palaces, to intimate city hideaways, from luxury tent enclaves to expansive self-contained resorts to private island retreats. The role itself involves working within the events department to develop and implement Leading Hotels’ event concept. Responsible for the organisation of all Leading events (more than 20 per annum) and trade fairs (minimum 7) throughout the EMEA region – converting sales and marketing strategies into tangible, measurable and profitable events. The role is to help support the stakeholders in the regional offices.

• Events & Promotions Executive, EMEA

  • May 2008 - Jun 2013

  Events & Promotions Executive for Frost & Sullivan, a global consulting and market research firm, organising events across EMEA, including Award Banquets, Conferences and our flagship Congress. Frost & Sullivan, founded in 1961, has more than 40 global offices with more than 1,800 industry consultants, market research analysts, technology analysts and economists. Our mission is to research and analyze new market opportunities for corporate growth. We are the world leader in growth consulting and the integrated areas of technology research, market research, economic research, corporate best practices, training, customer research, competitive intelligence, and corporate strategy.

• Marketing Executive, EMEA

  • Aug 2006 - Apr 2007

  Operational co-ordination of marketing activities for business units (BU’s) in Europe, namely: Aerospace and Defence, Automotive & Transportation, Energy & Power, Environment & Building Controls & PPE, Business Services, Information & Communication and Technologies, Healthcare, Chemicals, Materials and Food and Industrial Automation & Electronics Operational co-ordination of marketing activities for BU’s in European region: - Responsible for the operational co-ordination of all EMEA marketing activity for Frost & Sullivan products and services in the European region - Undertake a number of developmental activities, which contribute towards strategic management of the marketing function for Frost & Sullivan - Actively manage the marketing function, ensuring all key decision-makers recognise and identify the contribution of marketing to company profitability Key Responsibilities - Marketing planning and budgeting - Resource Planning - Direct Marketing activities - Database planning - Sales Support - Results and ROI analysis - Design all marketing brochures - Design all external adverts / magazine inserts - Set targets for all marketing campaigns: Create and maintain spreadsheets which identify level of responses and attributable sales revenue - Maintain pipeline of upcoming Interactive Analyst Briefings (IAB’s) and E-blitz’s - Set up IABs for respective Business Unites, including pulling lists, sending e-blitz’s and reminders and tracking number of participants and update sales and research on status - Production of direct marketing material to support sales activity within the designated business units - Work with Corporate Communications team to develop successful contra deals and marketing/media partnerships - Maintain relationship with all external suppliers, negotiate pricing structure and contractual Design and produce marketing brochures for all Business Units - Design and produce periodic marketing newsletters