Catherine Bayfield

Co-managing Director at Shout! Communications
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Contact Information
us****@****om
(386) 825-5501
Location
London, England, United Kingdom, UK

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Experience

    • United Kingdom
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Co-managing Director
      • Mar 2003 - Present

      I co-founded specialist broadcast PR agency Shout! Communications, following a 15 year career in national and regional television. Shout! Communications is a London based, specialist broadcast PR consultancy and production company. I head up the media relations team. Our other services include production and media training. Our strengths as a company lie in our ability to provide strategic advice to help tailor campaigns to reach client's targets. We support PR agencies, companies, charities and household name brands. Show less

    • United Kingdom
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Senior Broadcast Consultant
      • 1999 - 2002

      At Firefly - I was a senior broadcast consultant - securing coverage for consumer tech clients including HP/ Compaq Motorola and LG. I developed and implemented broadcast strategies to drive brand awareness and increase profile and sales for clients. The campaigns I managed consistently secured national and international broadcast coverage. I also broadcast media trained and provided crisis training for CEOs and board members of FTSE 250 companies. At Firefly - I was a senior broadcast consultant - securing coverage for consumer tech clients including HP/ Compaq Motorola and LG. I developed and implemented broadcast strategies to drive brand awareness and increase profile and sales for clients. The campaigns I managed consistently secured national and international broadcast coverage. I also broadcast media trained and provided crisis training for CEOs and board members of FTSE 250 companies.

    • United Kingdom
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Head of Planning at London Tonight, Senior Producer ITV
      • Jun 1994 - Sep 1999

      I worked for ITV for a number of years as Head of Planning at ITV London and at GMTV where I was a producer on both the main programme and LK today. I was the person who decided which stories made it on air and part of the senior management team who delivered award winning news and lifestyle programming. I worked for ITV for a number of years as Head of Planning at ITV London and at GMTV where I was a producer on both the main programme and LK today. I was the person who decided which stories made it on air and part of the senior management team who delivered award winning news and lifestyle programming.

Education

  • Falmouth University
    Postgraduate Diploma in Broadcast Journalism, Broadcast Journalism
  • University of Liverpool
    BA Honours, English Literature and History

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