Catherine Bayfield
Co-managing Director at Shout! Communications- Claim this Profile
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Bio
Experience
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Shout! Communications
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United Kingdom
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Public Relations and Communications Services
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1 - 100 Employee
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Co-managing Director
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Mar 2003 - Present
I co-founded specialist broadcast PR agency Shout! Communications, following a 15 year career in national and regional television. Shout! Communications is a London based, specialist broadcast PR consultancy and production company. I head up the media relations team. Our other services include production and media training. Our strengths as a company lie in our ability to provide strategic advice to help tailor campaigns to reach client's targets. We support PR agencies, companies, charities and household name brands. Show less
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Firefly Communications
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United Kingdom
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Public Relations and Communications Services
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1 - 100 Employee
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Senior Broadcast Consultant
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1999 - 2002
At Firefly - I was a senior broadcast consultant - securing coverage for consumer tech clients including HP/ Compaq Motorola and LG. I developed and implemented broadcast strategies to drive brand awareness and increase profile and sales for clients. The campaigns I managed consistently secured national and international broadcast coverage. I also broadcast media trained and provided crisis training for CEOs and board members of FTSE 250 companies. At Firefly - I was a senior broadcast consultant - securing coverage for consumer tech clients including HP/ Compaq Motorola and LG. I developed and implemented broadcast strategies to drive brand awareness and increase profile and sales for clients. The campaigns I managed consistently secured national and international broadcast coverage. I also broadcast media trained and provided crisis training for CEOs and board members of FTSE 250 companies.
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ITV
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United Kingdom
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Broadcast Media Production and Distribution
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700 & Above Employee
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Head of Planning at London Tonight, Senior Producer ITV
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Jun 1994 - Sep 1999
I worked for ITV for a number of years as Head of Planning at ITV London and at GMTV where I was a producer on both the main programme and LK today. I was the person who decided which stories made it on air and part of the senior management team who delivered award winning news and lifestyle programming. I worked for ITV for a number of years as Head of Planning at ITV London and at GMTV where I was a producer on both the main programme and LK today. I was the person who decided which stories made it on air and part of the senior management team who delivered award winning news and lifestyle programming.
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Education
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Falmouth University
Postgraduate Diploma in Broadcast Journalism, Broadcast Journalism -
University of Liverpool
BA Honours, English Literature and History