Experience

National Bank Investments

• Canada
• Financial Services
• 1 - 100 Employee

• Senior Communications Advisor - Responsible Investment

  • Jan 2022 - 2 years

  Montreal, Quebec, Canada



Viridis Terra

• Canada
• Environmental Services
• 1 - 100 Employee

• Chief Marketing Officer

  • Oct 2020 - Jan 2022

  Québec, Canada • Travaille en mode collaboratif avec l’équipe d’exécutifs afin de définir les objectifs de l’entreprise et construit la stratégie marketing alignée sur ceux-ci. • Élabore les lignes directrices relatives à l’identité de marque, de son style, de son ton et de ses usages. • Établit les objectifs des campagnes numériques, en mesure la performance et en ajuste les paramètres. • Déploie une stratégie de présence en ligne afin de générer de la notoriété, de l’engagement et… Show more • Travaille en mode collaboratif avec l’équipe d’exécutifs afin de définir les objectifs de l’entreprise et construit la stratégie marketing alignée sur ceux-ci. • Élabore les lignes directrices relatives à l’identité de marque, de son style, de son ton et de ses usages. • Établit les objectifs des campagnes numériques, en mesure la performance et en ajuste les paramètres. • Déploie une stratégie de présence en ligne afin de générer de la notoriété, de l’engagement et bâtir la communauté. • Définit les objectifs du funnel marketing en lien avec les segments de clientèle cible. • Initie et supervise le processus de création de contenu avec les collaborateurs et les agences. • Participe activement à la création et à la mise à jour des sites Web et aux choix technologiques supportant les objectifs du département. Show less



Ville de / City of Dieppe

• Canada
• Government Administration
• 1 - 100 Employee

• Public Relations and Communications Officer

  • Jan 2017 - Oct 2020

  Dieppe, New Brunswick, Canada Responsible for promoting the municipality's activities and educating the public while promoting the city's brand image and maintaining relations with the media. • Develop promotional campaigns to publicize the events and initiatives of the municipality. • Evaluates the various departments' communication needs and selects tools to convey the message to target audiences. • Develops and writes municipal policies based on recommendations from senior management and council. • Manages website… Show more Responsible for promoting the municipality's activities and educating the public while promoting the city's brand image and maintaining relations with the media. • Develop promotional campaigns to publicize the events and initiatives of the municipality. • Evaluates the various departments' communication needs and selects tools to convey the message to target audiences. • Develops and writes municipal policies based on recommendations from senior management and council. • Manages website content, creates social media content and develops print material. • Evaluates and plans media purchases according to budgets. • Develop the 2020-2022 internal communications strategy. • Collaborate on the tourism positioning strategy. • Wrote the content of the municipal magazine DieppeMAG. Show less



Lime Blogue

• Canada
• Technology, Information and Internet

• Blogger collaborator

  • Feb 2014 - Jan 2016

  Région de Montréal, Canada Collaborator discussing topics related to entrepreneurship and the business world.



Mekar cosmetics Inc

• CEO - Founder

  • Oct 2011 - Jan 2016

  Montreal area, Canada Mekar is a company of natural and organic skincare products, distributed online and in natural products stores. The company was twice a finalist in the Concours québécois en entrepreneuriat. • Develop the national distribution network and ensure a presence at points of sale. • Participate in trade fairs and exhibitions to ensure brand visibility. • Develop promotional tools for consumers (B2C) and retailers (B2B). • Negotiates agreements with suppliers and ensures quality control. • Manages… Show more Mekar is a company of natural and organic skincare products, distributed online and in natural products stores. The company was twice a finalist in the Concours québécois en entrepreneuriat. • Develop the national distribution network and ensure a presence at points of sale. • Participate in trade fairs and exhibitions to ensure brand visibility. • Develop promotional tools for consumers (B2C) and retailers (B2B). • Negotiates agreements with suppliers and ensures quality control. • Manages website content and executes digital marketing strategy. • Supervises the work of a multidisciplinary team. Show less



National Bank of Canada

• Canada
• Banking
• 700 & Above Employee

• Advisor - Business Product Management

  • Nov 2011 - Aug 2013

  Région de Montréal, Canada Review and update internal funding processes. • Write and adapt documents concerning programs offered by partner organizations. • Monitor and analyze the performance of deposit and financing products and submit recommendations. • Support product managers in the development of marketing tools intended to support their products.

• Analyst - Business Product Management

  • Mar 2008 - Nov 2011

  Région de Montréal, Canada Implement the website satisfaction survey, analyze and disseminate the results internally. • Responsible for creating a section on the intranet to educate content managers on web writing best practices. • Manage dashboards of performance indicators for informational and transactional sites for individuals and businesses.

• Customer Service Representative - Business

  • Oct 2007 - Mar 2008

  Région de Montréal, Canada Respond to business customers in a call center environment. Perform the required follow-ups on certain requests and settle the file to the customer's satisfaction. Support new representatives during their first week on the job.

• Senior Customer Service Representative

  • Jul 2005 - Sep 2007

  Région de Montréal, Canada Provide exceptional service to customers in a call center context. Support new agents during their first week on the job.