Catherine Mack
Content Manager at The Natural Adventure- Claim this Profile
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Bio
Sofie Cederberg
I had the pleasure of working in the same communications department as Catherine for a year, both requesting articles from her and collaborating on content for websites, blogs, news articles, social media, internal guides and much more. Catherine's vast experience combined with her creative and playful writing and her attention to detail really made her an invaluable team member for teams across Europe and the UK. She is also really good at giving constructive feedback in a way that enables her peers to grow and develop their skills, meaning she has left a long-lasting impression on our team and this entire company. As a non-native English speaker who produces content for an international audience, I appreciate everything she has taught me these past 12 months. I hope to have the opportunity of working with Catherine again in the future. I would highly recommend her to any comms department looking for an experienced, organised, creative and hungry team member - it's rare to find someone who ticks all boxes, but Catherine indeed does.
Jess Hawker (Hockey)
I had the good fortune to work closely with Catherine for a year at Voi Technology. Catherine was a huge asset to the team, a skilled and versatile copywriter and true team player. I hope to work with her again in the future and would highly recommend her for future opportunities.
Sofie Cederberg
I had the pleasure of working in the same communications department as Catherine for a year, both requesting articles from her and collaborating on content for websites, blogs, news articles, social media, internal guides and much more. Catherine's vast experience combined with her creative and playful writing and her attention to detail really made her an invaluable team member for teams across Europe and the UK. She is also really good at giving constructive feedback in a way that enables her peers to grow and develop their skills, meaning she has left a long-lasting impression on our team and this entire company. As a non-native English speaker who produces content for an international audience, I appreciate everything she has taught me these past 12 months. I hope to have the opportunity of working with Catherine again in the future. I would highly recommend her to any comms department looking for an experienced, organised, creative and hungry team member - it's rare to find someone who ticks all boxes, but Catherine indeed does.
Jess Hawker (Hockey)
I had the good fortune to work closely with Catherine for a year at Voi Technology. Catherine was a huge asset to the team, a skilled and versatile copywriter and true team player. I hope to work with her again in the future and would highly recommend her for future opportunities.
Sofie Cederberg
I had the pleasure of working in the same communications department as Catherine for a year, both requesting articles from her and collaborating on content for websites, blogs, news articles, social media, internal guides and much more. Catherine's vast experience combined with her creative and playful writing and her attention to detail really made her an invaluable team member for teams across Europe and the UK. She is also really good at giving constructive feedback in a way that enables her peers to grow and develop their skills, meaning she has left a long-lasting impression on our team and this entire company. As a non-native English speaker who produces content for an international audience, I appreciate everything she has taught me these past 12 months. I hope to have the opportunity of working with Catherine again in the future. I would highly recommend her to any comms department looking for an experienced, organised, creative and hungry team member - it's rare to find someone who ticks all boxes, but Catherine indeed does.
Jess Hawker (Hockey)
I had the good fortune to work closely with Catherine for a year at Voi Technology. Catherine was a huge asset to the team, a skilled and versatile copywriter and true team player. I hope to work with her again in the future and would highly recommend her for future opportunities.
Sofie Cederberg
I had the pleasure of working in the same communications department as Catherine for a year, both requesting articles from her and collaborating on content for websites, blogs, news articles, social media, internal guides and much more. Catherine's vast experience combined with her creative and playful writing and her attention to detail really made her an invaluable team member for teams across Europe and the UK. She is also really good at giving constructive feedback in a way that enables her peers to grow and develop their skills, meaning she has left a long-lasting impression on our team and this entire company. As a non-native English speaker who produces content for an international audience, I appreciate everything she has taught me these past 12 months. I hope to have the opportunity of working with Catherine again in the future. I would highly recommend her to any comms department looking for an experienced, organised, creative and hungry team member - it's rare to find someone who ticks all boxes, but Catherine indeed does.
Jess Hawker (Hockey)
I had the good fortune to work closely with Catherine for a year at Voi Technology. Catherine was a huge asset to the team, a skilled and versatile copywriter and true team player. I hope to work with her again in the future and would highly recommend her for future opportunities.
Experience
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The Natural Adventure
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United Kingdom
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Travel Arrangements
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1 - 100 Employee
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Content Manager
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Nov 2022 - Present
Website and marketing content creation Website and marketing content creation
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Voi Technology
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Sweden
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Consumer Services
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500 - 600 Employee
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Content Producer
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Aug 2021 - Aug 2022
Content producer for micromobility tech startup. The role included the ideation and creation of digital content campaigns across CRM, e-mail, web and editorial, all the time gaining knowledge of a new tech and smart travel sector, with multi-stakeholder influences. Creation of a UK content plan, press releases, op-eds, peer proofreading and editing, social media content, for the UK and global comms departments, as well as the creation of a company-wide style guide. Close collaboration with sustainability, equity and inclusion teams on content creation. This role came to an end due to company-wide redundancies. Show less
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Freelance content manager and copywriter
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Sep 2020 - Aug 2021
Creating content and journalistic pieces for freelance clients. Clients included Byway Travel and GLP Films, writing thought leadership pieces about sustainable tourism, as well as creating landing page content and blogs. Creating content and journalistic pieces for freelance clients. Clients included Byway Travel and GLP Films, writing thought leadership pieces about sustainable tourism, as well as creating landing page content and blogs.
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Rail Europe
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France
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Leisure, Travel & Tourism
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100 - 200 Employee
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Editor In Chief
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Nov 2018 - Aug 2020
Editor-in-chief at Rail Europe (formerly Loco2) Editor and senior copywriter for multinational, targeting B2B and B2C markets for two brands: UK and worldwide. Key achievements include creating quality, unique travel content with strong brand voice; leading on content strategy; substantial increase in content led revenue and traffic; overseeing content process change during company restructure and merger for greater global reach; expert content in terms of sustainability and responsible tourism. Show less
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Senior Content Writer
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Oct 2018 - Oct 2019
Senior copywriter at leading start-up travel tech platform. Key achievements include creating quality, unique content with sustainable and responsible travel ethos at its core; substantial revenue and traffic increase generated by expert content; increase of newsletter content from monthly to weekly and growth of database as a result; quality social media content with high level engagement; creation of all content around rebranding; successful working partnership with SEO and PR agencies. Senior copywriter at leading start-up travel tech platform. Key achievements include creating quality, unique content with sustainable and responsible travel ethos at its core; substantial revenue and traffic increase generated by expert content; increase of newsletter content from monthly to weekly and growth of database as a result; quality social media content with high level engagement; creation of all content around rebranding; successful working partnership with SEO and PR agencies.
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Responsible Travel
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United Kingdom
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Travel Arrangements
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1 - 100 Employee
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Senior Content Writer
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Apr 2014 - Oct 2018
Senior copywriter of sustainable travel guides and a wide variety of online content. Key achievements include the creation of hundreds of travel guides which gained top rankings on Google; interviews with travellers and tour operators for publication; contributing expertise in ethical issues such as accessible tourism, human rights, environmental and conservation issues. Senior copywriter of sustainable travel guides and a wide variety of online content. Key achievements include the creation of hundreds of travel guides which gained top rankings on Google; interviews with travellers and tour operators for publication; contributing expertise in ethical issues such as accessible tourism, human rights, environmental and conservation issues.
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freelance travel writer specialising in responsible tourism
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Jun 2006 - Mar 2014
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Professional actor
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Jun 1990 - Sep 2002
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Education
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2005 - 2007
University of Greenwich
Msc Responsible Tourism Management, Responsible and ecotourism -
1982 - 1986
MIddlesex University and CESEM, Reims, France
BA Hons in International Business Studies, International Business Studies
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