Experience

Sunrise Care Homes, Inc.

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Chief Executive Officer

  • Oct 2023 - Present

  Scottsdale, Arizona, United States Since 2000 Sunrise Care Homes is the perfect destination for families in search of a safe, beautiful home for their loved ones.



Blue Cross Blue Shield of Arizona

• United States
• Insurance
• 700 & Above Employee

• Sr Mgr- FEP Sales, Quality, & Plan Incentive Performance

  • Jan 2023 - Oct 2023

• FEP Manager, Quality Improvement, Sales

  • Apr 2021 - May 2023

• FEP Manager, Marketing and Field Service

  • Aug 2017 - Apr 2021

  Phoenix, Arizona

• Marketing Specialist

  • Apr 2014 - Jul 2017

  Phoenix, AZ Responsibilities: Support BCBSAZ marketing initiatives and goals for the multiple lines of business by developing or aiding messaging, creative development, new product roll-out, legal collaboration, reporting and other campaign executions to attract and convert new members. Accomplishments: • Initiated and launched a new and modern ancillary e-commerce engine allowing brokers to solicit multiple insurance products to their individual and group prospects through a… Show more Responsibilities: Support BCBSAZ marketing initiatives and goals for the multiple lines of business by developing or aiding messaging, creative development, new product roll-out, legal collaboration, reporting and other campaign executions to attract and convert new members. Accomplishments: • Initiated and launched a new and modern ancillary e-commerce engine allowing brokers to solicit multiple insurance products to their individual and group prospects through a easy-to-use custom online web tool. *Link below. • Constructed a new state-of-the-art online marketing tactic called a “DigiMag” giving consumers a realistic magazine feel while searching or shopping online. The publication received over 35,000 visitations and received company-wide recognition. **Link below. • Developed and led a new and contemporary street teams marketing initiative through a partnership with Chicanos Por La Causa. Through this effort 3,500 impressions and 14 sales appointments were made helping boost sales goals and brand advocacy. Awards: • Cultivated and developed content for a new education campaign which later won a Spectrum Award for the 2015 Get In Integrated Education campaign. ***Link below. • Developed and launched a new Hispanic marketing campaign – Vive al Máximo - recognized by the State of Arizona American Marketing Association Spectrum awards.

• Senior Inside Sales Representative

  • May 2008 - Apr 2014

  Phoenix, Arizona Responsibilities: Work with prospective customers using various lead generating methods and performing an average of 70 calls a day. Work closely with marketing to improve productivity and effectiveness in both departments and assisting with Hispanic marketing techniques and translations. Accomplishments: • Won the "Inside Sales Rep of the month” continuous times for highest sales performance. • In 2012 received an Individual Exceptional Performance Bonus signed by VP… Show more Responsibilities: Work with prospective customers using various lead generating methods and performing an average of 70 calls a day. Work closely with marketing to improve productivity and effectiveness in both departments and assisting with Hispanic marketing techniques and translations. Accomplishments: • Won the "Inside Sales Rep of the month” continuous times for highest sales performance. • In 2012 received an Individual Exceptional Performance Bonus signed by VP of Sales for achieving highest % of goal for 2011 in spite of taking full maternity leave. • Chosen to Participate in a RPI (Rapid Improvement Process) in 2011 to improve inside sale department productivity. As a result I assisted in coaching my pears and doing QA monitoring. We were able to increase team productivity by 30%. • Represented BCBSAZ in multiple events throughout Maricopa County. • Selected by marketing to delegate on behalf of BCBSAZ on Univision and Telemundo doing Spanish-language interviews about Healthcare Reform during Open Enrollment. *Link below.



Benefit Protect

• United States
• Professional Training and Coaching

• Inside Sales Representative

  • Aug 2005 - Nov 2007

  Phoenix, AZ Top sales performer for successful broker here in AZ. Inbound/Outbound Phone Sales; Selling individual health insurance products through Aetna, Humana, United Health Care and Assurant.