Experience

Waterloo EDC

• Canada
• International Trade and Development
• 1 - 100 Employee

• Market Manager - USA East

  • Jan 2016 - Present

  Role: • Investment proposal development and presentation to C+level executives • Attraction of international industry/research investments jobs to Waterloo Region in med tech, life sciences, business and financial services, clean tech, as well as, technology areas of big data and security. • Planning and executing international business development strategies and initiatives including investment studies, lead generation, mayors' missions and marketing collateral. • Identify, develop and grow strategic networks and partnerships locally, nationally and internationally including industry, educational institutions, service providers, media, associations and government trade departments in contact with investors. Show less



LiveWild Radio

• Canada
• Online Audio and Video Media

• Producer & Co Host

  • Jan 2019 - Present

  Have you ever wanted to live a life of outdoor adventure? We do and we love talking about it! LiveWild Radio is about inspiring stories, outdoor knowledge and hidden-gem destinations. Join co-hosts, Catharine Gerhard and Winston Endall, as we explore how outdoor adventures build mind, body and spirit. Topics include rock climbing, backpacking, mountaineering, bushcraft, wilderness survival. Have you ever wanted to live a life of outdoor adventure? We do and we love talking about it! LiveWild Radio is about inspiring stories, outdoor knowledge and hidden-gem destinations. Join co-hosts, Catharine Gerhard and Winston Endall, as we explore how outdoor adventures build mind, body and spirit. Topics include rock climbing, backpacking, mountaineering, bushcraft, wilderness survival.



Canada's Technology Triangle

• Canada
• Professional Training and Coaching
• 1 - 100 Employee

• Senior Business Development (2008-2015) and Marketing Investment Officer (2006-2008)

  • Apr 2006 - Dec 2015

  Mission: A not-for-profit, public-private regional economic development partnership that markets the competitive advantages of the Waterloo Region globally, and works to attract new businesses, investment, R&D and talent to the Region. Role: • Investment proposal development and presentation to C-level executives • Attraction of 25+ international industry/research investments (875+ new jobs and retention of 525+ jobs at foreign based companies) to Waterloo Region. • Planning and executing international business development strategies and initiatives including investment studies, lead generation, trade missions, and marketing collateral. • Identify, develop and grow strategic networks and partnerships locally, nationally and internationally including industry, educational institutions, service providers, media, associations and government trade departments in contact with investors. Show less



City of St. Catharines, Economic Development

• Economic Development Researcher

  • 2002 - 2006

  Mission: To build local economic prosperity by enabling innovation, education, enterprise, and investment in St. Catharines. Role: • Gathered market and competitive intelligence to develop targeted promotional material and sales support materials (sector brochures, website, community profile, presentations and real estate and business directories) marketing St. Catharines as strategic location to invest. • Researched and compiled economic data developing customized investment proposals Managed client investment and retention/expansion client database tracking the performance metrics. • Secured media attention in profiling new investment announcements and economic initiatives Show less



Niagara Enterprise Agency

• Executive Assistant

  • 1998 - 2006

  Mission: Assisting SMEs source financing and market intelligence, strategic business planning and mentorship to accelerate business growth. Role: • Conducted market research and competitive intelligence for new market development (beverage, tourism, and publishing) in Canada and internationally (United Arab Emirates). • Designed, built and managed company management information system. • Managed events including: business functions, investment forums and incoming foreign business and government delegations. Show less



Canada Revenue Agency

• Canada
• Individual and Family Services
• 1 - 100 Employee

• Customs and Immigration Officer

  • 1996 - 1998

  Role: • Determined the admissibility of goods and persons in compliance with the Customs Act, regulations, policies and procedures • Processed entries to determine the payment of duties and taxes • Maintained complete, detailed and accurate records of infractions • Obtained information in a professional manner in investigate high pressure settings • Provided information and guidance to the general public regarding customs and immigrations laws Role: • Determined the admissibility of goods and persons in compliance with the Customs Act, regulations, policies and procedures • Processed entries to determine the payment of duties and taxes • Maintained complete, detailed and accurate records of infractions • Obtained information in a professional manner in investigate high pressure settings • Provided information and guidance to the general public regarding customs and immigrations laws