Experience

Trind Cosmetics

• Netherlands
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Marketing & Communication Manager

  • Nov 2012 - Present

  Marketing& Communication Manager Trind Cosmetics, an international cosmetic company specialized in natural nail- and hand care. Responsible for internal and external communication, budget, create and execute marketing communication strategy offline and online, development POS materials & packaging, monitor and develop corporate style and brand guidelines, product forecast, coordinate trade fairs, development of new National and International website format, initiate and format social media presence and exposure on facebook, SEO/SEA/Google analytics. Investigate and anticipate market trends, enhance communication with professional product line, consumer and online magazines. Supporting national and international sales. Projects: development and maintance of E-commerce, E learning Social media features, Facebook, Twitter, New website, product instruction movies for professionals and consumers. Photo shoot new trind model and develop new materials.



Ahold Delhaize

• Netherlands
• Retail
• 700 & Above Employee

• Trade Marketing Manager

  • May 2012 - Oct 2012

  Trade Marketing interim project, for Presentation Management department. Ahold, retailer Albert Heijn. Trade Marketing interim project, for Presentation Management department. Ahold, retailer Albert Heijn.



Nikon Nederland

• Netherlands
• Consumer Electronics
• 1 - 100 Employee

• Marketing Manager

  • May 2011 - Apr 2012

  Marketing Manager Nikon Netherlands. Responsible for COOLPIX budget, brandbusiness plan, sales forecast. Internal and external communication during product launches. Category/competitors analysis based on Gfk data. In consultation with the Sales Manager deployment of promotions and determine distribution of products. Responsible for distributing internal reports. Development and determine POS materials. In partnership withPR agency enhance communication within professional/consumer magazines, expand and development of new social media projects. Localize TV commercials, create, development of tag ons and purchase by Mediacom. Further support Key Account Managers and Manager, preparation and coordination targets, organize and preparation of sales meeting. In conjunction with Sales Manager establish targets, formulate target goals, maintain calculate final results. Reporting weekly and monthly to Country Manager.



Ahold Delhaize

• Netherlands
• Retail
• 700 & Above Employee

• Trade Marketing Manager

  • Jun 2009 - Apr 2011

  Trade Marketing projects for several categories for Presentation Management department. Ahold, retailer Albert Heijn. Trade Marketing projects for several categories for Presentation Management department. Ahold, retailer Albert Heijn.



Trinity EMC

• Interim projects

  • Jul 2007 - Mar 2009

  Marketing Consultant interim projects. Marketing Consultant interim projects.



Johnson & Johnson

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Trade Marketing Manager

  • Oct 2005 - Jul 2007

  Trade Marketing Manager, Johnson&Johnson Consumer. Responsible for budget, internal and external communication, category/ competitor analysis, brand business plans, promotions, distribution and flow of products. Responsible for producing of POS materials, brand communications in retail magazines, such as press releases, mailings, broadsheets, visual merchandising. Establish contract agreements with data suppliers, IRI, AC Nielsen, IMS and in store magazines. Support and Managing of 5 Trade Marketeers. Reporting to the Sales director.



Ahold Delhaize

• Netherlands
• Retail
• 700 & Above Employee

• Trade Marketeer

  • Feb 2002 - Oct 2005

  Trade Marketeer for several product categories, Ahold retailer Albert Heijn. Responsible for analysis, development, building and ownership of shelf layouts. Combined effort with the Category Manager to increase the results of the category, within the operational, commercial and customer interest parameters. Report to the Merchandising Manager.

• Store Manager

  • Jan 1998 - Jan 2002



AS WATSON TREKPLEISTER

• Store Manager

  • Jan 1995 - Jan 1998



AS WATSON KRUIDVAT

• Store Manager

  • Jan 1994 - Jan 1995