Catharina Biester
Strategy & Growth at PressForward.Works- Claim this Profile
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Experience
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PressForward.Works
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Germany
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Staffing and Recruiting
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1 - 100 Employee
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Strategy & Growth
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Oct 2022 - Present
Recruited by the Founder as Head of Growth to build organizational structure and drive growth through a silo-free thinking in the following areas: -Organizational and reporting structure: Analyzing and revising the existing organizational structure to optimize efficiency, communication, and collaboration -Strategic business goals: Developing and implementing strategic business goals aligned with the company's mission and vision -OKR introduction: Introducing the Objectives and Key Results (OKR) framework to align individual and team goals with the overall business strategy -Sales and marketing strategies and campaigns: Developing and executing sales and marketing strategies and campaigns to drive growth, increase brand awareness, and expand the customer base -Client and candidate journey optimization: Streamlining the client and candidate journey to improve the overall experience and increase client and candidate satisfaction -Process optimization: Analyzing and streamlining existing processes to increase effectiveness, efficiency, and quality Through these efforts, the boutique agency will be able to successfully scale the product and service offerings, elevate quality to the highest level, and build a strong brand presence in the market. Show less
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cce-chasing commercial excellence
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Germany
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Business Consulting and Services
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Enabler, sparring partner, process shaper
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Nov 2019 - Present
As an enabler, sparring partner, and process shaper specializing in organizational culture and growth, I focus on analyzing and optimizing organizational processes to promote silo-free thinking and collaboration, which leads to more efficient and cost-effective operations. My 3 main areas: -Organizational culture: Developing effective strategies, tools, and plans for executives and senior leaders and their teams to create a psychological safe environment to foster growth, creativity and accountability. -Change management: Helping organizations navigate complex changes and transitions. -Goal setting: Assisting organizations in setting clear, measurable, and achievable goals that align with their vision and mission. Whether you need help with performance management, talent management, leadership development, or change management, I provide tailored solutions to meet your specific needs. My goal is to equip your organization with the expertise, tools, and support required to unlock its full potential and achieve success. Show less
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Tiny People Organics
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Germany
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Retail Apparel and Fashion
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Founder
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Aug 2019 - Oct 2022
As Founder and CEO of a sustainable children's clothing label, I honed my skills in the following areas: -Product development: Leading the charge in developing high-quality, sustainable children's clothing in collaboration with experts in Portugal and Poland -Market testing: Conducting extensive market research and testing to ensure our products met the needs of our target audience -Brand establishment: Establishing and promoting a strong brand identity and message that resonated with customers and partners alike -Financial management: Monitoring key performance metrics and making strategic decisions to ensure the financial health and growth of the business -Leadership: Building and leading a talented and motivated team to achieve our goals and objectives Entrepreneurship: Navigating the challenges and uncertainties of entrepreneurship, from fundraising and business planning to managing day-to-day operations While the pandemic and its aftermath had a significant impact on our ability to scale the business as planned, I remain proud of what we accomplished, and the lessons learned along the way. Moving forward, I am excited to apply my skills and experience in new ventures and to continue making a positive impact in the world of business. Show less
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OUTFITTERY
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Germany
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Retail Apparel and Fashion
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100 - 200 Employee
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Jun 2016 - Apr 2021
Recruited by the head of sales to lead and build a team of 22 full-time, part-time, assistants and students to maintain high performance in areas such as sales and customer care. - management of sales team with 22 employees; temporarily managed 2 teams with a total of 43 employees - took part in recruiting processes for the sales department- comprehensive project work including performance analysis, efficiency, and improvement measures- FTE planning and optimization of the sales department within the budget specifications of the management team- ran cross-functional projects with product development and customer care to enhance the customer journey- prepared and implemented training, workshops, sales training, and 1on1 training (DACH, BENELUX, SCANDIC)- created a self-awareness program for sales consultants to be able to reflect on their performance and foster a culture of self-motivated professional growth- trained other team leads and worked closely with the HR team for permanent improvements in Leadership- defined together with c-level (Anna Alex) and selective department heads the leadership values for the entire company - maintained a small, selective group of customers such as VIPs (celebrities or investors) and difficult customers Show less
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Mar 2014 - Jun 2016
Appointed by my team leader as a substitute in absentia. Responsible for team internal training and onboarding of new team members using a buddy system. Evaluate intra-team data to improve performance.-interim management of Sales Team with 19 employees-B2C customer management digital and in person on special occasions (events)-co-hosted a Facebook vlog about styling as a representative face of the stylists-taking care of the intra-team sales training and being the buddy for all new employees joining the team Show less
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MODOMOTO | Curated Shopping GmbH
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Germany
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Retail Apparel and Fashion
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1 - 100 Employee
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Style Consultant
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Nov 2013 - Mar 2014
B2C customer management create an outfit as well as write a personal message with a style recommendation co-host brand training for fit and materials of garments B2C customer management create an outfit as well as write a personal message with a style recommendation co-host brand training for fit and materials of garments
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Staatstheater Braunschweig
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Germany
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Performing Arts
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1 - 100 Employee
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Internship Costume Department and Organisation
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Jun 2007 - Aug 2008
- Supervision of 3 theater performances and management during absence of supervisors of interns - Organization of the daily schedule and prioritization of tasks - creative designing and repairing of costumes - responsibility for partial organization of the annual theater ball - Supervision of 3 theater performances and management during absence of supervisors of interns - Organization of the daily schedule and prioritization of tasks - creative designing and repairing of costumes - responsibility for partial organization of the annual theater ball
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Education
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Copenhagen Business School
Strategic Management and Innovation -
Google Creative Campus
Digital Marketing und E-Commerce -
Dartmouth College
Strategic Leadership: Impact, Change, and Decision-Making -
Fahmoda Akademie für Mode & Design
staatlich geprüfte Modedesignerin, Gesellin im Maßschneiderhandwerk, Schnittdirektricé, Modedesign