Experience

180 Global

• Brand Director

  Amsterdam Area, Netherlands



180 Global

• Netherlands
• Advertising Services
• 200 - 300 Employee

• Account Director

  • Sep 2019 - Jul 2022

  Amsterdam Area, Netherlands



Travelling

• Travel Arrangements
• 100 - 200 Employee

• Advertising Specialist

  • Mar 2019 - Aug 2019

  After 8 years in advertising and 10 in professional industries I took a career break to explore more of the world.



the driven agency

• 1 - 100 Employee

• Senior Account Manager

  • Aug 2017 - Mar 2019

  Wilmslow, Cheshire, United Kingdom



TBWA\MCR

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Senior Account Manager

  • Dec 2016 - Jun 2017

  Manchester I was the main point of contact for many clients, and subsequently have lead many multimedia campaigns that have also delivered record results for my clients across a variety of mediums and budget levels, with a few key examples of these below: Leading the 2016 campaign for Thorpe Park we were able to leverage their key relationship with Derren Brown to develop a terrifying TV and digital campaign to tease their newest ride ‘Derren Brown’s Ghost Train’ which was seen 1.3 million times on… Show more I was the main point of contact for many clients, and subsequently have lead many multimedia campaigns that have also delivered record results for my clients across a variety of mediums and budget levels, with a few key examples of these below: Leading the 2016 campaign for Thorpe Park we were able to leverage their key relationship with Derren Brown to develop a terrifying TV and digital campaign to tease their newest ride ‘Derren Brown’s Ghost Train’ which was seen 1.3 million times on Facebook and resulted in their highest brand tracking scores for advertising influence and recognition in light of the difficult year that Merlin was undertaking. The last campaign I led for First TransPennine Express was their most successful campaign to date, leading to a substantial increase in both brand perception and advance purchase ticket sales, this leveraged TV, Radio, Digital OOH, Press, Email, Social media and paid digital to deliver a complete campaign experience for consumers. For Manchester United I was the lead on their season ticket campaign for the difficult 2014/2015 season, which despite the difficulty on the pitch was the fastest campaign to sell out in their history to that date. I’ve been able to expand my digital skills through the launch of a mobile game for Merlin’s German theme park ‘Heide Park’ which has been downloaded over 50,000 times. My most recent project for Westland, was to launch a new form of concentrated weed killer for Resolva. This campaign has proven to be a success and directly resulted in an increase of sales by 17% since launch.

• Account Manager

  • Jul 2013 - Nov 2016

  During my time at TBWA I have been able to definitively establish myself as an account handler that drives clients to produce strong creative work that is memorable and also delivers business results. My drive to deliver innovative campaigns with real results has led to me becoming a vital part of the client service team and an active lead on many pitches. For example I led TBWA’s largest new business win of the past few years, MBNA. Following this successful pitch, the resulting brand… Show more During my time at TBWA I have been able to definitively establish myself as an account handler that drives clients to produce strong creative work that is memorable and also delivers business results. My drive to deliver innovative campaigns with real results has led to me becoming a vital part of the client service team and an active lead on many pitches. For example I led TBWA’s largest new business win of the past few years, MBNA. Following this successful pitch, the resulting brand launch campaign directly resulted in a record number of new accounts being opened on one day in their history, four times their average number of new account openings. For MBNA I’ve also been able to establish their social media guidelines, launched them as a brand on Instagram and been part of a live social reaction campaign built around the European championships. I’ve also helped lead their brand partnership with Disney and their subsequent activity to support the launch of the film Moana.



Ogilvy & Mather

• Account Executive

  • Nov 2011 - Jun 2013

  London, United Kingdom Throughout my time working on these accounts I was able to further develop my advertising skills and was given the responsibility of running many local market projects and assisting in many large scale regional campaigns. I was responsible for developing status reports and liaising with local market clients and organising meetings and co-ordinating relationships across 50+ local markets. I was responsible for leading the execution of a major re-branding campaign across 12 European markets… Show more Throughout my time working on these accounts I was able to further develop my advertising skills and was given the responsibility of running many local market projects and assisting in many large scale regional campaigns. I was responsible for developing status reports and liaising with local market clients and organising meetings and co-ordinating relationships across 50+ local markets. I was responsible for leading the execution of a major re-branding campaign across 12 European markets for SC Johnson and I was also the lead of a new digital campaign for a credit card launch in Canada for American Express. I participated greatly in the development of four major campaigns from initial development to local market execution. Show less



Saatchi & Saatchi

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Freelance Account Executive

  • Oct 2011 - Nov 2011

  London, United Kingdom I returned to Saatchi & Saatchi to assist with the execution of an experiential Christmas campaign across 5 European countries, with 12,000 people attending in person and the events being live streamed globally. (http://theinspirationroom.com/daily/2011/deutsche-telekom-hologram-christmas-surprise/) In this campaign I was able to contribute in the local market event execution and the TVC and print development and developed the idea of having a #phrase for the live event tracking.



Saatchi & Saatchi

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Trainee Account Executive

  • Jul 2011 - Aug 2011

  London, United Kingdom Trainee Account Executive (Summer Scholarship Scheme) – From 4500 applicants I was one of the final 12 taken on the Summer Scholarship. I was immediately incorporated as a member of my client team and was able to contribute to a high level, through such activities as writing briefs and undertaking many key independent research projects for my team. During the six weeks of the process we were also given weekly tasks on top of our team projects, I was successful in these tasks winning two… Show more Trainee Account Executive (Summer Scholarship Scheme) – From 4500 applicants I was one of the final 12 taken on the Summer Scholarship. I was immediately incorporated as a member of my client team and was able to contribute to a high level, through such activities as writing briefs and undertaking many key independent research projects for my team. During the six weeks of the process we were also given weekly tasks on top of our team projects, I was successful in these tasks winning two. Through winning one of these tasks, the work that I produced has since been utilised by Saatchi and Saatchi and is currently being used by the New Business team to attract new clients. Show less



Agility

• Kuwait
• Transportation, Logistics, Supply Chain and Storage
• 700 & Above Employee

• Customer Service Finance Executive

  • Oct 2009 - Dec 2010

  Finance Operator – Worked in a finance team undertaking a multitude of tasks, such as processing invoices, both charging customers and paying suppliers and Statement reconciliation, which involves maintaining customer relationships. I displayed strong customer communications skills and was rewarded as such, by being placed as head communication for one of the largest suppliers and also focal point of an extremely important project with a large customer, due to positive previous performance… Show more Finance Operator – Worked in a finance team undertaking a multitude of tasks, such as processing invoices, both charging customers and paying suppliers and Statement reconciliation, which involves maintaining customer relationships. I displayed strong customer communications skills and was rewarded as such, by being placed as head communication for one of the largest suppliers and also focal point of an extremely important project with a large customer, due to positive previous performance. Have spearheaded major improvement project and developed a working process for credit control with a large customer that previously was in a detrimental state, that has resulted in a £750,000 backlog payment. Show less