Experience

1000heads

• United Kingdom
• Advertising Services
• 200 - 300 Employee

• Group Strategy Director

  • Nov 2018 - Present

  I head up strategy & paid media functions, working as a hands on jobbing strategist, as well as being responsible for maintaining function BU of target 90%, allocation of tasks, owning, refreshing and refining strategy models/frameworks and spearheading initiatives that help us to productise strategy to help sell our services. I oversee the creation of a quarterly trends presentation which is used across the agency to spark creativity. I head up strategy & paid media functions, working as a hands on jobbing strategist, as well as being responsible for maintaining function BU of target 90%, allocation of tasks, owning, refreshing and refining strategy models/frameworks and spearheading initiatives that help us to productise strategy to help sell our services. I oversee the creation of a quarterly trends presentation which is used across the agency to spark creativity.



Ancestry

• United States
• Software Development
• 700 & Above Employee

• Acting Director of Global Social (Mat Cover)

  • Oct 2022 - Present

  I was selected to cover the Director of Global Social Media's maternity leave, whilst also leading the business at 1000heads. This 1 year cover entails leading on all social strategy, content strategy and overseeing content production, calendar creation, and community management teams across 3 regions, reporting into the Global marketing team lead out of the USA and integrating with International marketing teams in Europe and Australia. I was selected to cover the Director of Global Social Media's maternity leave, whilst also leading the business at 1000heads. This 1 year cover entails leading on all social strategy, content strategy and overseeing content production, calendar creation, and community management teams across 3 regions, reporting into the Global marketing team lead out of the USA and integrating with International marketing teams in Europe and Australia.



One Green Bean

• Australia
• Public Relations and Communications Services
• 1 - 100 Employee

• Client Partner, Social

  • Mar 2017 - Aug 2018

  Oversaw the social media team and led on all social & digital projects, working with integrated PR team to deliver best in class solutions for clients: brand strategy, social media strategy and social campaign execution, content & channel strategy, content delivery, Influencer strategy, identification and outreach, community management and reporting. Key clients included: Sky Ocean Rescue, Now TV, Arla, NewDay, Strongbow, Nokia Mobile, Poundland, Lawn Tennis Association, Campo Viejo. Oversaw the social media team and led on all social & digital projects, working with integrated PR team to deliver best in class solutions for clients: brand strategy, social media strategy and social campaign execution, content & channel strategy, content delivery, Influencer strategy, identification and outreach, community management and reporting. Key clients included: Sky Ocean Rescue, Now TV, Arla, NewDay, Strongbow, Nokia Mobile, Poundland, Lawn Tennis Association, Campo Viejo.



Edelman

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Head of Digital, Unilever

  • Mar 2016 - Mar 2017

  Oversaw the Unilever Digital team, driving social & digital strategy and thought leadership through the entire portfolio of Unilever brands: Knorr, Lipton Hot Tea, Lipton Ice Tea, Unilever Masterbrand, Dove, OMO, Tresemmé. Oversaw the Unilever Digital team, driving social & digital strategy and thought leadership through the entire portfolio of Unilever brands: Knorr, Lipton Hot Tea, Lipton Ice Tea, Unilever Masterbrand, Dove, OMO, Tresemmé.



We Are Social

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Group Account Director

  • Nov 2013 - Mar 2016

  This holistic role saw me running a team of 12 and leading the strategic direction across a portfolio of client businesses including HSBC, first direct, Beats by Dre, Heineken, Netflix, William Grant & Sons, BBC and KCC: a broad variety of clients requiring diverse creative business solutions/counsel. From brand strategy to social channel and content strategy, creative campaign development to community management (local/global/reactive/proactive), social business strategy, web builds, innovation and inspiration. Show less



McCann Erickson, St Luke's, CHI&Partners London & NYC, VCCP

• London, England, United Kingdom

• Account Management Roles

  • Sep 2001 - Mar 2013

  London & NYC London & NYC