Experience

Tasmanian Symphony Orchestra (TSO)

• Australia
• Musicians
• 1 - 100 Employee

• Partnerships and Philanthropy Executive

  • May 2017 - Present



Royal Hobart Hospital Research Foundation

• Australia
• Philanthropy
• 1 - 100 Employee

• Marketing and Business Development Co-ordinator

  • Apr 2014 - May 2017

  Marketing strategy - supporting the Chief Executive Officer in developing and implementing a marketing strategy focusing on improvement and growth of our digital assets, including the development and launch of a new website, revenue growth through annual campaigns and special events and strengthening connections with customers through integrated marketing communications. Marketing activity - conceptualising, implementing and evaluating a broad range of strategic activities including all marketing collateral (such as brochures, banners, and newsletters), direct mail campaigns, social media activity, media releases, online surveys and advertising for a variety of audiences. Special events - managing a comprehensive annual calendar of special events which helps the Foundation invest over $600,000 in local medical research. Events include Tasmania's largest celebration of International Women's Day, the EDGE Abseil Wrest Point, an annual Easter Egg Hunt & Family Picnic at the Botanical Gardens plus a number of community fundraising events. Business development - contributing to regular Business Development meetings with the Chief Executive Officer and Board members to brainstorm new ideas and evaluate and, when necessary, reinvigorate existing marketing activities to maximise return on investment. Stakeholder management - working collaboratively with a range of stakeholders including team and Board members, customers, sponsors, local businesses, web developers and local media.



Mures Tasmania

• Australia
• Hospitality
• 1 - 100 Employee

• Marketing and Events Co-ordinator

  • Dec 2013 - Apr 2014

  Marketing strategy - supported the Marketing Manager in delivering the marketing strategy including the rollout of new branding and a focus on revenue growth through events and repeat visitation. Branding - assisted in the launch of new branding for Mures Lower Deck which involved production and implementation of marketing collateral including brochures, signage, table toppers, guest communications and advertising, while adhering to strict brand guidelines. Events - assisted in development and marketing of unique events to increase customer visitation to Mures while maximising return on investment. Liaised with customers to secure large event bookings at Mures Upper Deck. Digital marketing - created and launched Mures first e-newsletter and implemented a new social media strategy focusing on positioning Mures as a sustainable, Tasmanian seafood business. Stakeholder management - fostered and maintained relationships with industry bodies including Business Events Tasmania and local tourism businesses.



The Travel Studio

• Australia
• Education
• 1 - 100 Employee

• Marketing Co-ordinator

  • Nov 2009 - Dec 2013

  Marketing strategy - supported the Director on strategy development which included differentiating The Travel Studio brand, revenue growth for both existing and new customers and expansion of marketing communication channels. Branding - development of a new Volunteer Holiday program, including creating a new website which positioned The Travel Studio as a local business who gives back. Special events - launched a series of experiential travel evenings to engage customers with the brand with a view to encourage bookings. Market growth - focusing on targeting the Honeymoon market which included a presence at bridal expos and the introduction of an incentive program. Communications - assisted in the creation and delivery of an integrated communications plan including flyers, brochures, travel e-newsletters, event invitations, client feedback online surveys and website content.



Tassal Operations

• Research & Development Co-ordinator

  • Jan 2009 - Nov 2009

  Project management - worked as part of a team who developed and launched multiple projects including Tassal’s canned salmon range. Stakeholder management - managed and maintained critical relationships with a range of suppliers and supermarket buyers, guest chefs and board members. Branding - worked with the marketing team on product packaging artwork to ensure brand guidelines and other necessary specifications were met. Product development - tested existing product lines and created new recipes in a test kitchen environment. Worked with the Research and Development Manager on new and existing packaging concepts to enhance the customer’s brand experience.



CitiPower and Powercor

• Australia
• Utilities
• 700 & Above Employee

• Customer Service Co-ordinator

  • Apr 2006 - Apr 2008

  Customer Service training, management of 'Powerful Customer Service' brand, internal and external communications. Customer Service training, management of 'Powerful Customer Service' brand, internal and external communications.