Experience

Ladybird house

• Italy
• Retail Health and Personal Care Products
• 1 - 100 Employee

• Marketing Manager

  • Apr 2023 - Present



SABART S.R.L.

• Italy
• Wholesale
• 1 - 100 Employee

• Communication Manager

  • Jan 2023 - Jun 2023

  Reporting directly to CEO and Top Management. Coordinating ATL and BTL activities of Sabart.- Development of the strategic communication plan;- Coordination of brand communication;- Support and supervision in the implementation of all digital activities: website, marketing automation, ADV and social media;- Defining corporate and promotional campaigns;- PRs, specialize magazines publications and ADV campaigns;- Management of the team members and of the relationships with ADV agencies, media and other external suppliers;- ROI and KPI reporting and monitoring;- Organization of events and trade shows;- Copywriting & Content Strategy; Show less

• Marketing Specialist

  • Oct 2018 - Jan 2023

  - Company Social Media Management (Facebook, Instagram, Youtube and Linkedin).- Digital PR and Influencer Marketing activities. - E-mail marketing management (Processing of communications and scheduling of DEM/ newsletter mailings).- Planning and implementation of Marketing Automation strategies to facilitate user acquisition, profiling and conversion.- Proactive collaboration with communication agencies for the publication of articles / news on the main newspapers (both traditional and digital) and for the realization of Content Marketing projects.- Corporate blog management: Elaboration of the editorial plan and writing of SEO oriented articles.- Support to the software house agency on the website management.- Administration of the Amazon IT account (catalogue, orders, advertising campaigns, returns).- Organization of events, fairs, meetings and corporate initiatives.- Reporting and analysis to the upper management of marketing projects and campaigns. Show less



L'Oréal

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• Marketing Assistant

  • Nov 2017 - Apr 2018

  Within the Marketing Division of the make-up brand Urban Decay Cosmetics, belonging to the group L'Oréal Italy. My main activities: - Social Media & Community Management. - Buzz Analysis. - Trade Marketing activities for brand resellers. - Analysis of monthly sell-out data. - Elaboration of SEO oriented texts for the e-commerce. - Proactive collaboration with make-up schools and make-up agencies. Within the Marketing Division of the make-up brand Urban Decay Cosmetics, belonging to the group L'Oréal Italy. My main activities: - Social Media & Community Management. - Buzz Analysis. - Trade Marketing activities for brand resellers. - Analysis of monthly sell-out data. - Elaboration of SEO oriented texts for the e-commerce. - Proactive collaboration with make-up schools and make-up agencies.



Zankyou Weddings

• Spain
• Technology, Information and Internet
• 100 - 200 Employee

• Marketing assistant

  • Jan 2017 - Jul 2017

  - Influencer Marketing activities. - Implementation of Co-marketing projects with leading companies to increase brand awareness. - Competitive analysis. - Elaboration of SEO oriented texts for e-commerce, newsletters and banners. - Events’ organization. - Customer Care Management - Influencer Marketing activities. - Implementation of Co-marketing projects with leading companies to increase brand awareness. - Competitive analysis. - Elaboration of SEO oriented texts for e-commerce, newsletters and banners. - Events’ organization. - Customer Care Management



Max Mara Fashion Group

• Italy
• Retail Apparel and Fashion
• 700 & Above Employee

• Export Sales Assistant

  • May 2015 - Sep 2015

  - Sample sales support for MaxMara dealers. - Order entry through the company management software. - Participation in communication events, such as fashion shows. Use of marketing techniques acquired during the bachelor's degree - high preponderance of teamwork - working languages: English and Spanish - Sample sales support for MaxMara dealers. - Order entry through the company management software. - Participation in communication events, such as fashion shows. Use of marketing techniques acquired during the bachelor's degree - high preponderance of teamwork - working languages: English and Spanish



Marina Rinaldi

• Italy
• Apparel & Fashion
• 100 - 200 Employee

• Visual Merchandising assistant

  • Sep 2014 - Nov 2014

  - Merchandising and shop windows design. - Proactive collaboration during the advertising campaign shooting. - Participation in communication events such as fashion shows. In a staff with foreign colleagues - high preponderance of teamwork - working languages: Italian and English - Merchandising and shop windows design. - Proactive collaboration during the advertising campaign shooting. - Participation in communication events such as fashion shows. In a staff with foreign colleagues - high preponderance of teamwork - working languages: Italian and English