Experience

MEMA. The Vehicle Suppliers Association

• United States
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Manager, Content Marketing

  • Jan 2023 - Present

• Manager, Marketing Communications and Member Engagement, HDMA

  • May 2020 - Jan 2023

  • Develop and execute internal and external communication content, tools, and strategies for events and member communications to increase awareness for HDMA member engagement activities.• Create evaluation strategies to measure the effectiveness of communication tools; track open rates and manage metrics list.• Manage the development and distribution of all print and electronic communications, including direct mail, ad insertions, websites, division app, social media, promotion, and marketing materials for HDMA events and conferences.• Manage all social media efforts: LinkedIn, Facebook, Twitter, YouTube.• Assist with content acquisition for and publication of HDMA member communications tools.• Manage and own content of HDMA website and app.• Manage design and creation of HDMA marketing and event materials.• Develop, edit, and distribute HDMA news releases to trade media and track pickup in major trade publications.• Maintain and expand the HDMA industry media contact list. Show less



Aartrijk

• Advertising Services
• 1 - 100 Employee

• Content Specialist

  • Aug 2020 - Present

  Research, interview sources, and write features, articles, and blogs on property & casualty insurance for various Aartrijk clients. Research, interview sources, and write features, articles, and blogs on property & casualty insurance for various Aartrijk clients.



Freelance

• Freelance Writer

  • Jan 2019 - Present

  • Freelance B2B writer for various insurance publications and marketing agencies. • Open to freelance work in all industries, specializing in feature-length articles, research-driven website content, and blog post ghostwriting. • Freelance B2B writer for various insurance publications and marketing agencies. • Open to freelance work in all industries, specializing in feature-length articles, research-driven website content, and blog post ghostwriting.



As One Insurance Group

• United States
• Insurance
• 1 - 100 Employee

• Executive Vice President, Marketing

  • Aug 2021 - Aug 2022



Aspida

• United States
• Financial Services
• 100 - 200 Employee

• Multimedia Content Producer

  • Aug 2019 - May 2020

  • Used video, photography, social media, email marketing, and thought leadership in content marketing strategy to reach audience segments.• Shot and edited photo and video of company events for internal social media and public promotional video use, using Adobe Premiere Pro, After Effects, and Photoshop to edit content.• Branded LinkedIn, Facebook, Twitter, Instagram, YouTube, and Glassdoor pages for business and maintained pages with curated content calendars created using insights on follower data analyzed monthly from Hootsuite.• Curated thought leadership pieces; ensured proper SEO; maintained content calendar; and social media promotion.• Organized employee engagement campaigns. Show less

• Social Media Marketing Specialist

  • Jun 2018 - Aug 2019

  • Managed LinkedIn, Facebook, Instagram, Twitter, YouTube, and Glassdoor pages for Global Bankers Insurance Group, Colorado Bankers Life Insurance Company®, and Bankers Life Insurance Company, including generating content calendars, utilizing Hootsuite to schedule posts and gather analysis monthly, and running promotions using Facebook Ad Manager.• Conceptualized and curated CBLife Blog by generating content calendars, scheduling posts using WordPress content management system, ensuring proper SEO, monitoring performance via Google Analytics, and marketing via social media.• Worked with individual brands and strategy analysts to compose effective digital marketing campaigns. Show less

• Assistant Marketing Copy Writer

  • Sep 2017 - Jun 2018

  • Wrote copy for email marketing campaigns and marketing collateral.• Collaborated with HR team to write copy for internal announcements.• Assisted in distribution of company press releases.• Created and managed LinkedIn, Facebook, Twitter, and Instagram accounts for Global Bankers Insurance Group, Colorado Bankers Life Insurance Company® and Bankers Life Insurance Company, including generating content calendars and scheduling posts.



ALM

• United States
• Media and Telecommunications
• 500 - 600 Employee

• Associate Online Features Editor, PropertyCasualty360.com

  • Feb 2012 - Aug 2017

  • First content provider to hit 1 million page views on PropertyCasualty360.com, accomplished within 1 year and 9 months with publication. • Conceptualized and edited written stories, slideshows, and videos for PC360.com. • Sent out daily News Flash and biweekly Risk Management Report e-newsletters and posted to @PC360_Risk Twitter account daily. • Traveled to on-location video shoots and industry conferences and events. • Photographed and created slideshows on location at industry events. • Wrote and edited feature and standard articles for National Underwriter Property & Casualty print edition. Show less



Edgell Communications

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Assistant Editor, RIS News

  • Feb 2011 - Feb 2012

  • Wrote and edited seven standard articles in each monthly print publication. • Designed and managed weekly e-newsletter. • Posted story links and promoted upcoming live and web events on Twitter, Facebook, and LinkedIn. • Uploaded breaking news and magazine content on website daily. • Wrote and edited seven standard articles in each monthly print publication. • Designed and managed weekly e-newsletter. • Posted story links and promoted upcoming live and web events on Twitter, Facebook, and LinkedIn. • Uploaded breaking news and magazine content on website daily.



Italian Tribune

• Montclair, NJ

• Associate Editor

  • Jun 2008 - Jan 2011

  • Edited and proofread all stories for newspaper. • Wrote feature articles, including weekly cover stories. • Managed article submissions. • Translated articles from and into Italian. • Managed correspondence with readers and contributors via telephone and email. • Edited and proofread all stories for newspaper. • Wrote feature articles, including weekly cover stories. • Managed article submissions. • Translated articles from and into Italian. • Managed correspondence with readers and contributors via telephone and email.