Category Manager - Apparel & Accessories Reebok

• Jan 2023 - Present

Product Merchandising Manager SEMEA

• Feb 2022 - Dec 2022

• Hindsight product performance and communicate key cluster needs to HQ; • Drive commercial performance through GBU structure and ensure merch performance KPIs are met; • Investment owner of new products (NPI forecast); • Ensure merch, marketing and ecom teams are aligned about TLU and GTM initiatives; • Commercialize the assortment; • Handle Buy review with the Global team and coordinate with Direct Markets (Turkey, UAE, ZA) • Hindsight product performance and communicate key cluster needs to HQ; • Drive commercial performance through GBU structure and ensure merch performance KPIs are met; • Investment owner of new products (NPI forecast); • Ensure merch, marketing and ecom teams are aligned about TLU and GTM initiatives; • Commercialize the assortment; • Handle Buy review with the Global team and coordinate with Direct Markets (Turkey, UAE, ZA)

Senior Product Merchandiser Eastpak (Global) & Jansport (EU)

• Jun 2021 - Feb 2022

• Ownership of Eastpak (Global) and Jansport (EMEA) full assortment;• Establish Pricing structure within the Brands Margin targets;• Define Merch Key Initiatives for each season and align with the other departments (Marketing);• Lead Merch discussion in GTM Meetings;• Global KA buying meeting participation (Zalando, Amazon, Asos, AboutYou, Yoox);• Manage a 1 Direct Report responsible for all benchmark analysis, competitors researches and local trends.

Product Merchandiser Eastpak

• May 2019 - Jul 2021

• Blueprint built-up for D&D in accordance to the Financial Plan;• Ownership of SKU Grid (in line assortment) - hit SKU count targets by category and segmentation;• RRP set-up for new styles and collections;• Benchmark/competitors analysis for different markets - price positioning and product/category offer;• Development Trip to Asia - SMS and full global in-line briefing.

Product Merchandising Coordinator Eastpak

• Mar 2018 - May 2019

• Support Senior Manager in Blueprint built-up for D&D in accordance to the financial plan;• Support SKU Grid (in line assortment) creation - hit SKU count targets by category and segmentation;• Sell-in Analysis on top performing items.

Demand Planning Coordinator Eastpak

• Aug 2017 - Mar 2018

• Follow up of the Forecast process and Weekly tracking file, shared with the GM and other departments;• Weekly forecast call with Management concerning updates on actuals, reorders/prebooks, credit hold.

Demand Planner

• Jan 2017 - Jul 2017

Everyday usage of Forecasting Tool - JDA - in order to check the trend on a SKU level/by brand; Everyday usage of Forecasting Tool - JDA - in order to check the trend on a SKU level/by brand;

District Manager Falconeri

• Sep 2016 - Nov 2016

Intern - Style/product office

• Mar 2016 - Jul 2016