Catarina Henriques

Junior Public Relations Consultant at PRfact - Swiss Affiliate of Ketchum
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Contact Information
us****@****om
(386) 825-5501
Location
Lausanne Metropolitan Area, CH
Languages
  • Espanhol Limited working proficiency
  • Inglês Native or bilingual proficiency
  • Francês Native or bilingual proficiency
  • Portugais Native or bilingual proficiency

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Laura Scorza Wade

What can be said about Catarina? There are individuals in life to whom you would willingly entrust your entire existence, and she undoubtedly falls into that category. Catarina is a solid team player who brings reliability, unwavering determination, creativity and zeigeist. Her ability to navigate through tumultuous circumstances, extracting order from chaos, is truly exceptional. She remains undeterred by any obstacle that dares to stand in her path. Regardless of the project she undertakes, Catarina approaches it with an infectious enthusiasm and commitment to delivering work of the utmost quality, all while adhering to a meticulous and efficient methodology. Catarina's interactions with clients are marked by her patience, adaptability and thoughtful guidance. Moreover, she seamlessly integrates into any team, elevating the collective performance to new heights. We are incredibly fortunate to have Catarina as an integral member of our PRfact family.

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Experience

    • Switzerland
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Junior Public Relations Consultant
      • Jun 2022 - Present
    • Switzerland
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Account Manager
      • Nov 2020 - Nov 2021

      - Planning and implementation of PR projects & press events as part of independent account management of client mandates Sephora, Benefit Cosmetics, Revitalash and Kure Bazaar as well as support for other client mandates such as Moët Hennessy and Codex Beauty- Developing PR and Brand strategies for clients on product and corporate level- Implementing integrated PR concepts and creative campaign ideas- Overall organization of PR projects and events- Media Relations activities & responding to media requests- Social media activities & campaigns, identifying and negotiating collaborations with influencers- Client acquisition, leading pitch presentations- Creation of various communications materials, ensuring the consistency in strategic communications on product and corporate levels Show less

    • Junior Account Manager
      • Feb 2020 - Nov 2020

    • Mexico
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Account Manager
      • Jan 2018 - Oct 2019

      - Implement global brand strategies - Develop communication and marketing plans - Plan and implement local strategies following international guidelines and aligned with local consumer needs and trends - Manage the PR budget - Manage Social Media - Create, develop and follow-up digital campaigns with influencers and ambassadors - Create, execute and support events designed for media relations - Track and evaluate PR activities Brands: - Eisenberg Paris - Sisley Paris - FOREO - Marionnaud - Davines - Comfort Zone - PUIG - COTY (Calvin Klein, Lancaster, Chloé, Burberry, Gucci, Tiffany & Co., Miu Miu, Davidoff, Marc Jacobs) - Zwilling - Puressentiel - Anne Möller - Trussardi - Benamôr Show less

    • Portugal
    • Advertising Services
    • 1 - 100 Employee
    • Co-founder and Editor
      • Jun 2016 - Nov 2018

      Magazine - Mr. Sunglasses is the first eyewear magazine in Portugal for the consumer. It was released in 2016 and is distributed quarterly in Portugal (20 000 copies). This magazine includes articles about eyewear trends, fashion, eye care, and lifestyle. Blog - as a complement to the magazine was one of the most visited in the industry. It was divided by Style, Lifestyle and Eye Care categories and E-commerce. - Produce content for the magazine as well for the blog - Produce editorial - Manage advertising and commercial partnerships - Manage Social Media and E-commerce - Optimize the blog: SEO and AdWords Agency - The magazine then turned into a communication agency in which I was responsible for the following tasks: - Organize events - Manage relations with Press and Online media - Manage Social Media (Instagram & Facebook) Brands: - Essilor - Furla Eyewear - Police Eyewear - DITA -Vagabunds & Co Show less

    • Portugal
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Junior Consultant Communication
      • May 2017 - Jul 2017
    • Portugal
    • Advertising Services
    • 1 - 100 Employee
    • Secretária geral
      • Mar 2016 - Aug 2016
    • Production Assistant
      • Jan 2016 - May 2016
    • Strategic Planner
      • 2015 - 2015

Education

  • Escola Superior de Comunicação Social
    Public Relations and Business Communication
    2014 - 2017
  • EDIT. - Disruptive Digital Education
    Digital Project Management Foundations
  • Universidad de Murcia
    Erasmus

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