Experience

Companhia Espirituosa

• Portugal
• Wine & Spirits
• 1 - 100 Employee

• Senior Brand Manager

  • Jun 2022 - Present

  Brands: Amarguinha | The FoxTale | Per Se | Gold Grail Brands: Amarguinha | The FoxTale | Per Se | Gold Grail



Bel Portugal

• Portugal
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Brand Manager Babybel

  • Nov 2020 - Jul 2022

  - Responsible for Babybel brand's strategy definition, implementaion, aligned with Marketing Manager and Global Team;- Follow Cheese Snacking market performance: Volume; Net Sales; Nielsen; Homescan;- Coordinate and execute brand communication plan with global and local agencies (ATL & BTL). 5 big activations 360º per year, including Disney partnership.

• Junior Brand Manager Terra Nostra

  • Sep 2019 - Nov 2020

  -Responsible for the marketing strategy of Terra Nostra milk & butter categories;-Develop and implement milk & butter plans;-Follow milk & butter market performance: Volume; Net sales; Nielsen; Marketrack; Homescan data;-Responsible for two dairy big activations 360º;-Coordinate Terra Nostra Digital strategy and communication, including social Media, media digital and influencers campaigns;-Lead two innovations projects and their launch in 2019: unsalted Butter and Free Grazing Whole Milk, including product conception, codification, packaging design, communication and store activation Show less

• Assistant Brand Manager Terra Nostra

  • Jun 2017 - Aug 2019

  - Implement and control annual Marketing plan in collaboration with BM in order to improve market position and profitability, taking into consideration group guidelines;- Develop and execute brand strategy alongside the BM following market trends and leveraging with internal departments (Production, Logistics, Finance and Sales);- Analyze and monitor business performance VS market and competitors for the brand portfolio across 3 product categories: Milk, Cheese and Butter;- Analyze consumer insights to identify opportunities and threats on the marketplace;- Coordinate Terra Nostra digital communication (site, social media), including Instagram launch, Facebook content administration and influencers campaigns;- Establish digital KPIs and monitor campaign activities in partnership with agencies;- Support Trade Marketing to define BTL strategy and POS development across categories aligning marketing and sales objectives. Show less

• Marketing Trainee at Terra Nostra

  • May 2016 - May 2017

  - Support the Brand Managers in the launch of Terra Nostra “Leite de Pastagem”, participating in the product development stage to optimize packaging design;- Perform Nielsen and Sell-In analysis across categories (milk, cheese and butter);- Monitor and report brand and market performance;- Support and participate actively in the brand strategy developing the communication with internal and external stakeholders;- Cooperate and support marketing plans and activities according to defined budget (above the line and below the line);- Implement and control TN digital communication (New website and social media);- Brand ambassador as PR and coordinator at several events for the brand;- Cooperate with Trade Marketing to define BTL strategy and POS development to activate mostly the milk category and for the new product launch. Show less



Canon Portugal

• Portugal
• Facilities Services
• 1 - 100 Employee

• Marketing Intern

  • Jan 2016 - Apr 2016

  - B2B Marketing: offer business solutions through advanced multifunctional Printers and Scanners; Assist Senior Product Managers with presentations and operational marketing tasks - Organize showrooms and sales events for product launches in the Portuguese market. - B2B Marketing: offer business solutions through advanced multifunctional Printers and Scanners; Assist Senior Product Managers with presentations and operational marketing tasks - Organize showrooms and sales events for product launches in the Portuguese market.



TOPSPA Consultants

• Portugal
• Health, Wellness & Fitness
• 1 - 100 Employee

• Marketing Assistant

  • Oct 2015 - Dec 2015

  - E-mail Marketing: develop monthly Newsletters and Banners; - Social Media: Content planner and producer; - Branding & Merchandising: elaborate key visuals for marketing campaigns and promotions; - Internal Communication: align marketing and sales strategy; - Establish contact with clients, suppliers and external business partners. - E-mail Marketing: develop monthly Newsletters and Banners; - Social Media: Content planner and producer; - Branding & Merchandising: elaborate key visuals for marketing campaigns and promotions; - Internal Communication: align marketing and sales strategy; - Establish contact with clients, suppliers and external business partners.



ORIFLAME COSMETICS

• Switzerland
• Personal Care Product Manufacturing
• 700 & Above Employee

• Team Leader

  • Jun 2013 - May 2014

  - Sales Advisor through Oriflame catalogue; - Sales Team Recruitment and Coordination – responsible for 2 team leaders with 100 sales consultants; - Customer care and after sales service. - Sales Advisor through Oriflame catalogue; - Sales Team Recruitment and Coordination – responsible for 2 team leaders with 100 sales consultants; - Customer care and after sales service.