Marketing Analyst

• Feb 2023 - Present

Marketing Manager

• Jul 2020 - Present

Responsibilities -Build and execute digital marketing strategy and network positioning. Content grids, KPI's, strategies with foodies for Instagram. -Design and follow up on cost matrix and identification of local supplier offerings. -Identify gastronomic trends in the bakery and pastry sector in the city of Bogota}. Achievements -Increased sales in the last 3 months by 18% through content strategies in social networks. -I increased user interactions on Instagram by 43% in the last 3 months by making use of content strategies and campaigns with foodies. -Increased the number of followers by 41% in the last 3 months through campaigns with foodies. Show less

Cost Analyst

• Nov 2018 - May 2020

Responsibilities -Lead and follow up all the cost system of the plant (raw material, people management, logistic costs, services). -Lead the inventory process in warehouses, people management and make the respective adjustments in the system related to counting using Excel and SAP. -Accompany the annual planning team for the construction of the company's budget strategy. Achievements -I contributed to the development of the inventory automation strategy, which optimized its time by more than 50%, going from 2 to 3 days to be done in half a day. -I built a cost calculator in Excel to optimize spending in relation to the selection of raw materials for the production of cardboard (correlation of raw materials, costs and times), which reduced spending by approximately 5%. I supported the construction of three projects that favored savings in the production area and carried out their respective follow-up. Optimizing the % of expenses and % of time. Show less

Credit Intern

• Jan 2018 - Nov 2018

Responsibilities-Analyze the financial statements and projects of construction companies nationwide to determine the feasibility of granting loans.-Analyze financial statements for approval of overdrafts, working capital, collateral quotas and risk ratings.-Develop strategies to optimize the credit approval process using Excel and creating a dashboard.Achievements-Developed a dashboard in Excel considering companies, projects and risks which facilitated the visualization and abstraction of information for decision making related to loans. -Developed an Excel dashboard to analyze the internal KPI's of the area. Show less

Profesional en práctica sinergia entre bancas

• Jul 2017 - Dec 2017

Práctica profesional

• Jan 2017 - Jul 2017