Experience

Peakr

• Colombia
• Software Development
• 1 - 100 Employee

• Head Of Sales

  • Jul 2022 - Present



Juan Valdez Café

• Colombia
• Food and Beverage Services
• 700 & Above Employee

• International Senior Key Account Manager

  • Jun 2021 - Jul 2022

  Leader and develop all activities related to entering new markets in Europe in order to meet the strategic objectives focused on sales and brand globalization. Through the listing of products in the different sales channels and the consolidation of markets where we already have a presence.• I achieved a 182% increase in sales in the Spanish market, through a strategic change in the product portfolio and participation in key marketing activities of the supermarket chain.• I managed to continue with the expansion of the brand in the European continent, reaching the Dutch market and achieving a national coding, through the search for the ideal client and strategic negotiations.• Achieved 80% compliance with the annual sales budget for the Romanian market in 6 months, through an expanded portfolio adjusted to market needs and high product rotation. Show less

• International Key Account Manager

  • Jan 2019 - Jun 2021

  Manage key accounts in the international market, develop activities in the different sales channels (Retail and shops) and analyze business operations in order to further strengthen and consolidate the brand. Understand market needs and find opportunities for improvement focused on meeting the company's strategic business objectives. Work hand in hand with the Production, International Trade, and Purchasing areas, in order to meet the arrival date of the orders as required by the customer.• I achieved a sales compliance of 108% in the European continent, through the strengthening of commercial relationships, understanding of market needs, and execution of action plans.• I managed to position the products in the top 3 of sales in the coffee category in the e-commerce channel in Peru, through the strengthening of product information and education on the home consumption of coffee during a pandemic. Show less

• Internship International eCommerce

  • Jan 2018 - Jan 2019

  Design strategic sales and branding plans, based on the U.S. commercial calendar. In conjunction with the marketing agency, analyze user behavior on the platform, in order to improve the shopping experience and reduce bottlenecks to finally achieve the purchase.• Sales growth of 114% on Amazon through education on the coffee culture and implementation of benefits strategies on the product for the final consumer.