Catalina V Balan

Experienced Consultant, Managing Director, Partner at Tooliers
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Contact Information
us****@****om
(386) 825-5501
Location
Romania, RO
Languages
  • English Native or bilingual proficiency
  • French Professional working proficiency
  • Spanish Elementary proficiency
  • Italian Elementary proficiency

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Bio

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Experience

    • United Kingdom
    • Business Consulting and Services
    • 1 - 100 Employee
    • Experienced Consultant, Managing Director, Partner
      • Sep 2014 - Present

      Make use of my experience to support companies with the following: strategic consulting, including business plan & sales strategy development, company value growth through branding (including online communication), project management support. Make use of my experience to support companies with the following: strategic consulting, including business plan & sales strategy development, company value growth through branding (including online communication), project management support.

    • Business Consulting and Services
    • 1 - 100 Employee
    • Experienced Consultant, Business Growth Expert, Managing Director, Partner
      • Jun 2014 - Present

      Entrepreneur/ business consultant in charge with delivering a wide range of strategic projects for small & medium-sized private companies: business diagnosis, business growth strategies: revenue growth (marketing strategies, sales organization, product & distribution channels diversification), personnel motivation, organisational design, operations efficiency & cost cutting, reporting for enhanced management control, etc. Entrepreneur/ business consultant in charge with delivering a wide range of strategic projects for small & medium-sized private companies: business diagnosis, business growth strategies: revenue growth (marketing strategies, sales organization, product & distribution channels diversification), personnel motivation, organisational design, operations efficiency & cost cutting, reporting for enhanced management control, etc.

    • Hospitals and Health Care
    • 700 & Above Employee
    • Managing Director
      • Dec 2010 - Jan 2013

       Primarily responsible for managing the activity of Medicover clinics, hospital, and insurance branch more than 1,000 employees), in view of business turnaround & hospital opening; member of the board of administrators.  Main achievements: • Market Repositioning: Company repositioned to enhance visibility in an exceedingly crowded healthcare market and successfully launch new facilities (clinics & hospital) • Hospital Budget Planning & Execution: Drafted & tested hospital business plan; budget planning & execution; recruited hospital team to implement medical flows & procedures as per sanitary requirements; successfully launched hospital operations; revenues in line with budget • Clinics Financial & Activity Management: Budget planning & execution; designed & implemented business indicators & MIS reports to allow active operational & financial management of the clinics for personnel & equipment efficiency; relocated clinics to optimise cost structure; opened new facilities • Insurance Products Development: Designed health insurance products to complement existing subscription products • Sales Channels Diversification: Reorganised sales channels to address the small & medium size companies, besides the traditional large companies segment; customised product offer for new channels; launched complementary products to include hospital offering in existing portfolio; created & implemented a new sales incentive scheme for the sales force; increased company turnover by 20% in 2012 • Cost Base Optimisation: Renegotiated rental & suppliers contracts; centralised medical supplies procurement; implemented measures for medical cost reduction; restructured activity in line with the synergies between clinics & hospital activity • Team Management of approx 1,000 staff  Medicover Romania is a private medical services provider that manages 11 own clinics across Romania. In 2011 the first Romanian hospital of the company was opened in Bucharest. Show less

    • Romania
    • Banking
    • 500 - 600 Employee
    • Executive Director, Head of the Retail Network Sector
      • Sep 2007 - Aug 2010

       Primarily responsible for managing the activity of the branch network of the bank (300 branches, approx 2,400 people) in view of achieving the retail annual budget targets across all retail products (in excess of EUR 100 million); member of the Executive Committee of the bank, reporting to the Country CEO.  Key responsibilities: • Budget Responsibilities: Responsible for drafting & executing bank’s budget across all retail banking products: define criteria for budget split per unit & monitor performance against budget across the entire branch network • Sales Budget & Process Management: Responsible for: sales indicators definition in line with overall budget targets; design & implementation of sales management toolkit; creation & implementation of new sales incentive scheme; implementation of new sales management process which resulted in a three-fold productivity increase • Investment Products Development: Budget development & active monitoring of product pricing for target achievement; investment products development; more than doubled retail deposits • Branch Network Development: Responsible for network expansion plan: create business case for new branch opening & oversee the implementation of the network expansion plan • Network Operations, Risk & Support: Overall responsibility for the implementation of branch efficiency plan and the decrease of operational risk across the branch network (resolution of Key Audit Issues identified by the bank’s Audit Committee) • Financial Controlling & MIS Reporting: Defined key business indicators & re-designed reports at various levels (HO, regional, branch, sales unit) for constant monitoring of target achievement and active management of the sales process • Team Management: Managed 2,400 people; lead team of 18 direct reports  Bancpost SA, part of Eurobank group, is a universal bank focused on retail & corporate clients and is one of the top 10 Romanian banks by assets size. Show less

    • Netherlands
    • Banking
    • 700 & Above Employee
    • Vice President, CEMEA Client Coverage
      • May 2004 - Sep 2007

      ABN AMRO LONDON  Primarily responsible for originating new business in Central and Eastern European countries. Team focused on company financial analysis & market review, relationship management and business development with large corporate clients in CEMEA region rather than products or sectors; therefore we originated for all corporate (Global Trade and Treasury Solutions, Global Liquidity Structures) & investment banking products (Syndicated Loans, Structured Finance, financing on Debt/ Equity Capital Markets, M&A) transactions larger than EUR 100 million.  ABN AMRO Bank NV was a wholesale bank with sales (net of interest) of some EUR 27 billion, EBITDA of EUR 6 billion and more than 135,000 employees in 2006. Show less

    • Netherlands
    • Banking
    • 700 & Above Employee
    • Business Development Director for Branch Network
      • Sep 1999 - Aug 2001

Education

  • London Business School, London, United Kingdom
    Master of Business Administration (M.B.A.), Business Administration and Management, General
    2001 - 2003

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