International eCommerce Manager

• May 2021 - Present

Senior Ecommerce Specialist, Global Digital Channels

• Oct 2018 - Nov 2020

➢ Manage direct-to-consumer eCommerce projects while establishing and maintaining relationships with global marketplaces, including Amazon, Walmart, eBay, and Lazada. ➢ Map engagement strategies with marketplaces across North America, Europe, and the Asia Pacific. ➢ Identify opportunities to expand revenue growth in non-traditional online channels. ➢ Select, manage, and assist vendors with marketplace management and order processing. ➢ Lead a support team of ~10 members across Order Management, IT Applications, and Finance, to establish the framework needed to operate across global marketplaces successfully. Key Achievements: ➢ Successfully grew team revenue by an average of 41% month over month, accounting for 4% of the total revenue generated by the department, 2020. ➢ Led the effort to go live on the brand’s first direct-to-consumer marketplaces generating $500k USD in incremental direct-to-consumer, 2019. ➢ Immediately exceeded sales goals in the first live month while continuing to increase sales by 100% in months two and three. Show less

Ecommerce Manager

• Jun 2017 - Sep 2018

➢ Designed and executed end-to-end B2C eCommerce strategies for brands, including content, supply chain, and marketing. ➢ Managed relationships with key clients, including Luxottica, Glanbia, and Puma, as well as marketing for eRetailers such as Lazada, Qoo10, Redmart, and Shopee. ➢ Delivered online marketplace platform training to clients. ➢ Partnered with clients and stakeholders to implement eCommerce best practices and data analytics recommendations while adhering to weekly and monthly and annual business reviews and plans. ➢ Led a team of two brand managers and an operations manager. Key Achievements: ➢ Increased sales of assigned brands by ~75% through the creation of marketplace sales strategies, improvement of listings, and advertising. ➢ Improved relationships with B2B clients, equating to higher Net Promoter Scores in quarterly surveys. Show less

Sales and Marketing Support Lead

• Jan 2017 - Mar 2017

➢ Provided virtual support on a project-by-project basis while transitioning to Singapore.➢ Partnered with sales teams to identify leads, collect data, and measure ROI.➢ Supported the eCommerce team by identifying and eliminating unauthorized sellers, counterfeiters, and other negative influencers, which resulted in increased sales and the optimization of brand image and pricing.Key Achievements:➢ Led the training and implementation of Salesforce for a team of seven Account Managers, resulting in a decrease in duplicate work by 50%.➢ Implemented an automated database that reduced time running reports and creating listings on Excel by 80%. Show less

Ecommerce Manager, Account Manage

• Mar 2015 - Jan 2017

➢ Managed eCommerce accounts for clients, including Amazon storefront creation, listing advertisements, data analysis, and reporting.➢ Tracked the effectiveness of listing and advertising campaigns, including ROI analysis.➢ Developed client relationships and functioned as the strategic counsel.➢ Led brainstorming and content-creation discussions between internal teams and clients from ideation to implementation and measurement.➢ Optimized listings, monitored keywords rankings, and determined keywords by utilizing SEO strategies and best practices.➢ Liaised with IT and marketing operations to define business requirements for evaluation, implementation, and integration of digital systems. Show less