Catalina Garzón Arias

Inbound & Performance Marketing Consultant at Zubia People & Business
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Contact Information
us****@****om
(386) 825-5501
Location
Bogota, D.C., Capital District, Colombia, CO
Languages
  • Español Native or bilingual proficiency
  • INGLES Native or bilingual proficiency
  • Portugués Professional working proficiency

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Credentials

  • Demandbase One Foundations
    Demandbase
    Dec, 2022
    - Nov, 2024
  • Account Based Experience (ABX)
    Demandbase
    Mar, 2022
    - Nov, 2024
  • Measurement and analytics
    Dot Native
    Aug, 2019
    - Nov, 2024
  • Programmatic, mobile advertising and SEM
    Dot Native
    Aug, 2019
    - Nov, 2024
  • Fundamentos Google AdWords
    Cursos Marketing Digital Academy MDALatam
    Aug, 2018
    - Nov, 2024
  • Marketing Digital 360
    Cursos Marketing Digital Academy MDALatam
    Aug, 2018
    - Nov, 2024
  • Publicidad en busqueda de Google Ads
    Cursos Marketing Digital Academy MDALatam
    Aug, 2018
    - Nov, 2024
  • Marketing Verde
    Universidad de los Andes - Colombia
    Mar, 2017
    - Nov, 2024

Experience

  • Zubia People & Business
    • Mexico
    • Business Consulting and Services
    • 1 - 100 Employee
    • Inbound & Performance Marketing Consultant
      • Oct 2021 - Present

      - inbound and performance marketing specialist for technology accounts. - Planning and execution of digital positioning and demand generation strategies. - Generation and implementation of ABM and Inbound marketing strategies. - inbound and performance marketing specialist for technology accounts. - Planning and execution of digital positioning and demand generation strategies. - Generation and implementation of ABM and Inbound marketing strategies.

  • HP
    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Colombia Marketing Planning and Strategy
      • Feb 2020 - Oct 2021

      - Planning, execution and coordination of events according tobusiness needs.- Planning and execution of ATL and BTL strategies for final and corporate clients- Budget planning of activities for Colombia and Latin America.- Generation and implementation of strategies according to the needs with business partners.

    • Print Marketing Planning and Strategy for Caribbean Central America and Ecuador
      • Jul 2018 - Feb 2020

      - Leadership of commercial and consumer strategies to generate traffic and optimize the use of product showrooms in Panama and Guatemala.- Leadership incentive strategies Planet partners program.- Traffic management with agencies.- Planning and execution of ATL strategies in more than 30 points of sale in Salvador, Nicaragua, Costa Rica, Panama and Guatemala.- Administration and budget planning of activities for the Caribbean, Central America and Ecuador.

    • Intern Marketing Personal Systems Colombia
      • Jan 2018 - Jun 2018

      - Partner administration and management.- Leadership for the launch of the gaming line with digital content strategies with influencers.- Commercial and consumer marketing strategies aligned with sales force and product managers.- Management of strategies and presentation of plans with computing partners.- Operational management of Alliances.

Education

  • Fundación Universidad de Bogotá 'JorgeTadeo Lozano'​
    Profesional en Marketing, Marketing/Gestión de marketing, general
    2014 - 2018

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