Account Director

• Sep 2022 - Present

Senior Research Manager

• Jun 2021 - Sep 2022

Insight Team Manager

• Jun 2018 - May 2021

Lead a team of 12 analysts in delivering high quality reputation intelligence reports to a diverse portfolio of clients. Work with analysts, client services and business development across the team's portfolio to identify new opportunities, support continual improvement and ensure existing products support our clients' insight and data requirements. Support multiple stakeholders in creating innovative solutions and new products. Work closely with stakeholders to research and create new reputation intelligence products, and incorporate data streams from across the business. Lead social listening projects and social research tenders.Create new methodologies and incorporate innovations from across the business. Research and incorporate new tools, and create showcase pieces of work to support sales. Support new business leads and tenders. Develop new briefs, methodologies and ensure the accurate costing of services from an operations perspective.Support, train and recruit analysts. Show less

Senior Media Analyst, member of the Focus Team

• Dec 2016 - Jun 2018

• Lead analyst on some of the department's most valuable and demanding clients. • I provide clients with an insightful analysis of their mainstream and social media coverage and the impact of their own PR activity.• I work with a range of social media tools including Brandwatch to identify noteworthy drivers of online discussions. • I use demographic tools such as TGI to offer clients an effective understanding of potential audiences, as well as advice on strategic targeting.• I design bespoke reports that are aesthetically pleasing and present data in a clear and concise manner. • I participate in knowledge-sharing within the company, mentoring newer analysts and passing on my experience to the wider Insight department. Show less

Media Analyst

• Apr 2015 - Dec 2016