Experience

Lighthouse Louisiana

• United States
• Individual and Family Services
• 1 - 100 Employee

• Vice President of Development and Communications

  • Jun 2022 - Present



Children's Hospital New Orleans

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Development Officer

  • Dec 2018 - Present

  • Manage a portfolio of major gifts prospects, individual donors, planned giving prospects, and third-party donors • Facilitate the development of new partnerships, identify opportunities for collaboration; engage with potential partners to begin a relationship; and develop a protocol for the continuation of the partnership, including managing the hand-off to assigned staff, if applicable• Prepare executive leadership with profiles and briefings for high level donor meetings • Create proposals and gift agreements for prospects• Interface with donors and potential donors at hospital and community events • Develop strategies and opportunities that will enhance the image and reputation of the hospital among key public opinion leaders and potential supporters • Maintain strong, working relationships with stakeholders, including Board of Trustees, community leaders, medical staff and hospital leadership • Contributing writer for bi-annual donor publication• Collaborate with internal development team on engagement and stewardship plan• Participate in monthly pipeline meetings to develop strategy• Coordinate and execute donor and prospect tours of the hospital• Serve on Capital Campaign Steering Committee• Develop strategies for engaging and cultivating principal and major gift prospects in concert with Campaign Consultant• Raised more than $750,000 in 2020 during a pandemic, with $460,000 specifically for Capital Campaign• Raised $500,000 within first two months of 2021 for Capital Campaign

• Director of Communications and Marketing

  • Nov 2014 - Dec 2018

  • Served as the hospital spokesperson for all media requests• Executed all aspects of print and radio advertising• Responsible for implementation of all marketing and advertising campaigns including working with outside agency to produce, approve, schedule production and editing, keeping with agreed upon budget • Reported to hospital board and senior leadership on communications and marketing initiatives and processes• Designed, built and maintained social media presence• Identified trends and insights and optimized spend and performance based on those insights• Worked with various departments on marketing materials and approved all information disseminated to the public• Collaborated in forums to find ways to market the hospital through various publics, i.e., neighbors, city leaders, referring physicians, medical staff and patient families

• Director of Public Affairs

  • Aug 2002 - Oct 2014

  • Responsible for the overall public affairs efforts for the hospital • Executed all aspects of print and radio advertising• Managed creation, writing and printing of all publications, brochures, flyers, and invitations for hospital• Served as the hospital spokesperson for all media requests• Prepared annual budget for the public affairs office, successfully managing over $200,000 in non-salary operating expenses• Oversaw Web site redesign and maintenance• Responsible for seven-member department, including all counseling, guidance and direction, implementation of programs, training, evaluation, human resources functions, and hiring/firing• Served as the hospital producer and responsible for the planning, coordination and supervision of the Children’s Hospital Telethon, which raised over $2 million in 2014• Oversaw all hospital fundraising events

• Assistant Director of Public Affairs

  • Sep 1991 - Aug 2002

  • Served as hospital producer and director of the Children’s Hospital Telethon, which consistently surpassed expected goals each year• Solicited and managed relationships with over 20 national sponsor accounts including Wal-Mart, Eckerd Drugs and Rite Aid, raising $1 million in 2002• Planned, supervised and/or evaluated approximately 135 hospital special events and fundraisers per year• Marketed hospital at more than 20 health fairs, conventions, and trade shows per year• Assisted with media relations• Created and executed VIP and donor tours of the hospital