Cat McCue

Assistant Director of Communications at University of Virginia Frank Batten School of Leadership and Public Policy
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Contact Information
us****@****om
(386) 825-5501
Location
Charlottesville, Virginia, United States, US

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Bio

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Experience

    • Assistant Director of Communications
      • May 2023 - Present

      Responsible for all communication and associated systems for the Batten School supporting student admissions, development, faculty/research, internal communications, and media relations goals, with oversight of the school's affiliated websites, social media, and email/direct mail channels. Responsible for all communication and associated systems for the Batten School supporting student admissions, development, faculty/research, internal communications, and media relations goals, with oversight of the school's affiliated websites, social media, and email/direct mail channels.

    • United States
    • Higher Education
    • 1 - 100 Employee
    • Communications Generalist
      • Sep 2021 - Present

      Lead communications strategies to further UVA's mission of advancing environmental sustainability and climate justice across Grounds as well as in the Charlottesville community, the Commonwealth of Virginia and beyond. Collaborate with faculty, students and staff to support a wide range of projects and programs in operations, research, service and civic engagement to achieve UVA's goal to be carbon neutral by 2030 and fossil-fuel free by 2050. Lead communications strategies to further UVA's mission of advancing environmental sustainability and climate justice across Grounds as well as in the Charlottesville community, the Commonwealth of Virginia and beyond. Collaborate with faculty, students and staff to support a wide range of projects and programs in operations, research, service and civic engagement to achieve UVA's goal to be carbon neutral by 2030 and fossil-fuel free by 2050.

    • United States
    • Environmental Services
    • 1 - 100 Employee
    • Director of Communications; Senior Communications & Public Engagement Strategist
      • 2012 - Sep 2021

      Led the development and implementation of multi-faceted strategic communications plans to advance the mission and elevate the profile of this regional environmental nonprofit. Managed a wide range of communications campaigns focused on energy policies and environmental justice, integrating traditional earned media, social media, digital ads, email outreach, websites and other online platforms, as well as print material and direct community outreach for maximum impact. Served on the executive team and managed a team of four staff members. Facilitated short- and long-term communications strategies with external stakeholders, including impacted community members, partner groups, elected officials and businesses. Show less

    • United States
    • Non-profit Organizations
    • 100 - 200 Employee
    • Senior Communications Manager
      • 1996 - 2012

      Built the media relations functions as the first communications professional at this regional environmental organization working on energy policy and climate change, fresh water and coastal resources, transportation and federal land management in six southern states. Integrated communications strategies into all SELC’s legal and policy work at the local, state and national level as the organization doubled in size. Oversaw the incorporation of digital tools including websites and social media platforms into SELC's programmatic goals. Led communications planning and message development for partner coalitions around a variety of issues. Show less

    • United States
    • Newspaper Publishing
    • 1 - 100 Employee
    • Environment Reporter
      • 1989 - 1996

      Covered statewide, regional and local stories for third-largest daily paper in Virginia. As the paper’s second environmental reporter, firmly established the beat in the newsroom, contributing breaking stories as well as in-depth features. Initiated and wrote a weekly column. Won the Virginia Press Association Award and Landmark Award. Covered statewide, regional and local stories for third-largest daily paper in Virginia. As the paper’s second environmental reporter, firmly established the beat in the newsroom, contributing breaking stories as well as in-depth features. Initiated and wrote a weekly column. Won the Virginia Press Association Award and Landmark Award.

Education

  • University of Virginia
    Virginia Natural Resources Leadership Institute, Environmental Policy; Leadership; Facilitation; Conflict Resolution
  • University of Michigan
    Scripps Fellowship for Environmental Journalism, Environmental Policy; Environmental Racism; Natural Resources Management; Global Sustainability
  • University of California, Berkeley
    Masters of Journalism, Science Writing; Feature Writing; Breaking News; Investigative Reporting; Profile Writing
  • University of Tennessee-Knoxville
    Bachelor's Degree, English Language and Literature, General

Community

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