Cat McCue
Communications Generalist at UVA Office for Sustainability- Claim this Profile
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Bio
Experience
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UVA Office for Sustainability
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United States
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Higher Education
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1 - 100 Employee
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Communications Generalist
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Sep 2021 - Present
Lead communications strategies to further UVA's mission of advancing environmental sustainability and climate justice across Grounds as well as in the Charlottesville community, the Commonwealth of Virginia and beyond. Collaborate with faculty, students and staff to support a wide range of projects and programs in operations, research, service and civic engagement to achieve UVA's goal to be carbon neutral by 2030 and fossil-fuel free by 2050. Lead communications strategies to further UVA's mission of advancing environmental sustainability and climate justice across Grounds as well as in the Charlottesville community, the Commonwealth of Virginia and beyond. Collaborate with faculty, students and staff to support a wide range of projects and programs in operations, research, service and civic engagement to achieve UVA's goal to be carbon neutral by 2030 and fossil-fuel free by 2050.
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Appalachian Voices
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United States
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Environmental Services
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1 - 100 Employee
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Director of Communications; Senior Communications & Public Engagement Strategist
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2012 - Sep 2021
Led the development and implementation of multi-faceted strategic communications plans to advance the mission and elevate the profile of this regional environmental nonprofit. Managed a wide range of communications campaigns focused on energy policies and environmental justice, integrating traditional earned media, social media, digital ads, email outreach, websites and other online platforms, as well as print material and direct community outreach for maximum impact. Served on the executive team and managed a team of four staff members. Facilitated short- and long-term communications strategies with external stakeholders, including impacted community members, partner groups, elected officials and businesses.
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Southern Environmental Law Center
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United States
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Non-profit Organizations
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100 - 200 Employee
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Senior Communications Manager
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1996 - 2012
Built the media relations functions as the first communications professional at this regional environmental organization working on energy policy and climate change, fresh water and coastal resources, transportation and federal land management in six southern states. Integrated communications strategies into all SELC’s legal and policy work at the local, state and national level as the organization doubled in size. Oversaw the incorporation of digital tools including websites and social media platforms into SELC's programmatic goals. Led communications planning and message development for partner coalitions around a variety of issues.
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The Roanoke Times
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United States
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Newspaper Publishing
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1 - 100 Employee
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Environment Reporter
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1989 - 1996
Covered statewide, regional and local stories for third-largest daily paper in Virginia. As the paper’s second environmental reporter, firmly established the beat in the newsroom, contributing breaking stories as well as in-depth features. Initiated and wrote a weekly column. Won the Virginia Press Association Award and Landmark Award. Covered statewide, regional and local stories for third-largest daily paper in Virginia. As the paper’s second environmental reporter, firmly established the beat in the newsroom, contributing breaking stories as well as in-depth features. Initiated and wrote a weekly column. Won the Virginia Press Association Award and Landmark Award.
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Education
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University of Virginia
Virginia Natural Resources Leadership Institute, Environmental Policy; Leadership; Facilitation; Conflict Resolution -
University of Michigan
Scripps Fellowship for Environmental Journalism, Environmental Policy; Environmental Racism; Natural Resources Management; Global Sustainability -
University of California, Berkeley
Masters of Journalism, Science Writing; Feature Writing; Breaking News; Investigative Reporting; Profile Writing -
University of Tennessee-Knoxville
Bachelor's Degree, English Language and Literature, General