Experience

The Digital Picnic

• Australia
• Advertising Services
• 1 - 100 Employee

• Managing Director

  • Mar 2020 - Present

  Leading the Strategic Direction of rapidly growing digital agency, The Digital Picnic. While no two days look the same, you will often find me: - Working with department heads, directors and managers to support high performing teams as they deliver Digital Marketing solutions and training to a range of clients. - Taking the strategic lead on all company systems and processes to increase efficiency and profitability.- Writing and implementing progressive policies to support an inclusive culture. - Working with the Creative Director to innovate new and existing product and service offerings. grow the business and increase profitability and job opportunities. - Creating and implementing systems to monitor, track and increase productivity and profitability across all areas of the business. - Providing thought leadership within the Digital Marketing Industry on subjects of leadership and culture. - Establishing and working towards company KPIs around profitability and growth. - Working with all teams to improve efficiency, support innovation and foster creativity. - Coaching directors and managers, providing feedback, guidance and advice.

• General Manager

  • Feb 2018 - Mar 2020

  - Designed and implemented all internal processes - Created an organisational structure, writing job descriptions for all existing and future positions- Created a reporting structure, setting financial KPIs monitoring profitability amongst teams and modelling capacity. - Designed workflow processes using Asana, trafficking all client work to the teams. - Implemented time-tracking and introduced tiered charge-out rates, improving profitability. - Hired, onboarded and managed a rapidly growing team, taking the company from 3 to 20 employees throughout my total tenure.



Crumbs & Doilies Cupcakes

• United Kingdom
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Operations Manager

  • Feb 2011 - Nov 2017

  I joined Crumbs & Doilies, a rapidly growing baking brand in 2011 and assisted in scaling it from a team of four to a large-scale operation across multiple locations in London. As Operations Manager, my day-to-day included:- Implementing all internal operational processes for the delivery of high-end bakery products to and from multiple London locations. - Creating profitability reports for all products, monitoring profit margins and increasing efficiencies for production. - Managing the internal CRM database. - Generating and maintaining financial records, collating and actioning invoices. - Working with logistics companies, employees and contractors to arrange a high volume of deliveries to clients throughout the city. - Managing multiple teams in the operational, administrative and production arms of the business- Writing job descriptions, conducting interviews and onboarding new employees. - Developing and maintaining relationships with wholesale clients. - Managing all key social media platforms, with a focus on building involvement and interaction with our target audience through a consistent and recognisable presence. - Liaising with bakery, logistics and operational staff to increase output and efficiency across all business areas. - Managing an administrative team who monitored inbox and phone system, acting as the primary point of escalation for all customer enquiries, feedback and orders.



YHA (England & Wales)

• United Kingdom
• Non-profit Organizations
• 300 - 400 Employee

• Reservations Manager

  • Oct 2009 - Feb 2011



Optus

• Australia
• Telecommunications
• 700 & Above Employee

• Procurement Manager

  • May 2007 - Nov 2008



Urban Development Institute of Australia (WA)

• Australia
• Housing and Community Development
• 1 - 100 Employee

• Events Assistant

  • Nov 2007 - Apr 2008